Collected, organized, and analyzed marketing campaign and social media data, leading to a 15% improvement intrackingkey performance indicators, Developed and maintained complex SQL queries to extract, manipulate, and analyze data from multiple sources, improving decision-making processes as well as Created interactive Tableau dashboards to visualize key metrics, improving data interpretation and strategic planning.• Responsible for Data Analysis, Business Insights, Requirement gathering, Data Visualization, Process Improvement, Reporting, Cross Functional Collaboration, and other departments to ensure data integrity, quality, and accessibility; Support data-driven decisionmaking across the organization• Designed and implemented GraphQL APIs to enable efficient and flexible data querying, providing a unified interface for accessing diverse data sources, applied security patches and updates to Linux/Unix systems, conducted regular security audits, and implemented firewalls and intrusion detection systems to protect against vulnerabilities.• Conducted industry trends and competitor analysis, contributing to a 10% increase in market share, collaborated withstakeholders to gather business requirements for marketing projects, facilitating seamless project execution.• Developed and maintained automated dashboards and reports using Tableau, SQL and Power BI to monitor key performance indicators (KPIs) and business metrics, leading to a 15% improvement intracking key performance indicators.• Leveraged advanced data analytics and business intelligence tools such as Tableau and Power BI to provide strategic insights, driving key business decisions and operational improvements key business metrics, resulting in increase in user engagement and enhanced data-driven decision-making as well as Develop and design data visualizations to communicate data insights effectively.

Accompanied detailed data analysis using SQL, Python, and R, leveraging Pandas and NumPy for data manipulation, resulting in a 25% improvement in data processing efficiency and extracting actionable insights from complex datasets.• Designed and developed interactive dashboards using Tableau and Power BI, enabling stakeholders to visualize key business metrics and make data-driven decisions.• Cooperated with cross-functional teams to gather, analyze, and document business requirements, translating them into data models and analytics solutions.• Utilized SQL to query and manipulate data from multiple relational databases such as MySQL, PostgreSQL, and SQL Server, ensuring accuracy and consistency in data reporting.• Performed data cleansing and transformation, enhancing data integrity by 30% and preparing datasets for machine learning models, leading to more accurate predictions and better business decision-making.\• Presented analytical findings to stakeholders through visual reports and presentations, providing actionable insights to support decision-making processes.• Supported data migration initiatives by extracting, transforming, and loading data across various systems, achieving a 99% data accuracy rate and minimizing data loss during transitions, which improved system reliability and efficiency.• Collaborated with development teams in designing and testing data pipelines, optimizing performance for data ingestion and processing workflows.

• Gathered and analyzed business requirements from stakeholders, translating them into detailed system specifications to guide development and ensure alignment with business objectives.• Created comprehensive Business Requirements Documents (BRD) and Functional Requirements Documents (FRD), improving project scope clarity and reducing requirement-related issues by 20%.• Facilitated Joint Application Development (JAD) sessions with stakeholders, subject matter experts, and development teams to ensure a shared understanding of project requirements and objectives.• Commanded Gap and Impact Analysis to assess existing business processes, identifying key improvement areas and recommending solutions that enhanced operational efficiency by 15%.• Developed process flow diagrams, use cases, and user stories to illustrate business workflows and system interactions, enabling stakeholders to visualize proposed solutions.• Collaborated with cross-functional teams, including developers and quality assurance, to ensure smooth implementation of business requirements and successful project execution.• Conceptualized project management tools such as Jira and MS Project to track progress, manage timelines, and ensure deliverables met stakeholder expectations