We're on a mission to change the way home buyers and the real estate industry interact. We are currently laser-focused on creating an amazing experience for buyers, investors, builders and developers of new homes in Canada.

Our platform is an ecosystem that works at the intersection of brand, marketing and performance. We help real estate agents, brokerages and builders run and improve sales, communication, conversions. We use experimentation software and programs with better systems, processes, data, and skills.✅ Customer acquisition✅ Growth strategy✅ Analytics & tracking✅ Experimentation✅ Landing pages✅ User onboarding✅ Marketing automation

Real estate agents, teams and brokerages use Thunderfy to do everything from converting leads into fans to winning by delivering a better experience and customer service to their clients and investors, and they have some great things to say.

• Set up and led the deployment of highly dynamic and modular responsive email campaigns• Created customer segments based on behaviours like past email engagement and website interactions• Imported, segmented and filtered data based on requirements and provided data reports• Developed and maintained reusable email assets and templates to create a library for future use• Ensured all QC checks have been administered for all email campaigns• Tested emails in multiple platforms and environments• Developed and updated faculties and divisions WordPress themes, plugins, and technical integrations• Developed and integrated donation forms• Performed content migration• Tracked and resolved issues related to SEO, site speed or performance;

• Configured dynamic content elements to create personalized emails at scale• Conducted competitive research and identified best practices for coding architecture as well as user experiences for all email programs and landing page designs• Created new and updated existing HTML code for emails to be used in large-scale email marketing campaigns• Troubleshot and adjusted any problematic code from other marketing vendors and provided constructive feedback• Made improvements to our batch and triggered email campaigns based on test results and key learnings

The mission of the Multiple Sclerosis Society of Canada is: to be a leader in finding a cure for multiple sclerosis and enabling people affected by MS to enhance their quality of life | mssociety.ca• Executed multi-faceted fundraising and advocacy campaigns (Engaging Networks, Blackbaud Luminate Online, WordPress)• Developed and deployed fundraising landing pages, emails to donor and supporter audiences• Planned, designed, implemented user interface components and managed updates for the MS Society site• Designed and developed WordPress themes using custom post types, fields and 3rd party APIs• Improved current user interface to promote superior end user experience• Managed deployment of automated and triggered emails to relevant segments (based on past behaviours – email engagement, website interactions, registration and personalization)• Implemented continuous email testing to learn what is most effective for email campaigns in increasing opens, clicks and conversions• Designed and developed reusable email components and partials

TheRedPin's platform carries the largest database of active residential listings in the Greater Toronto Area, including listings for new and pre-construction projects, with plans to expand nationally | theredpin.com• Developed and executed strategies for customer acquisition / onboarding / CRO• Utilized A/B testing and landing page optimization to increase conversion rates• Implemented innovative strategies to increase VIP “pre-construciton” business by 300%+• Worked closely with the PPC manager to optimize landing pages and forms as well as implement lead scoring and MQL thresholds• Defined and executed a nurture strategy designed to build trust and credibility with prospects who are interested in the product to help increase their readiness to buy• Developed custom WordPress plugins and integrations with Salesforce, Marketo, MailChimp, Twilio and other services• Designed, developed and launched lifecycle email campaigns• Set up email marketing automation workflows

Developed and produced top of the line corporate websites, annual reports, and provided strategic branding for the clients. Sutton Compliance Communications is North America’s leading, award winning, fully integrated corporate compliance communications and design firm | suttonintegrated.com• Designed, developed online and print annual reports• Developed and maintained responsive corporate/investor websites• Designed and developed web assets

The mission of the Multiple Sclerosis Society of Canada is: to be a leader in finding a cure for multiple sclerosis and enabling people affected by MS to enhance their quality of life | mssociety.ca• Developed and supported most of initiatives related to online fundraising, e-mail marketing and web projects• Built and executed A/B and multivariate email test strategies to continually optimize copy, design and campaign performance on an ongoing basis

OpenCare is the fastest growing healthcare booking platform that helps people find the right health providers nearby, see their availabilities in real time and book appointments online instantly. 1.5M appointments are already available online and 2.5 million households use OpenCare every year for their healthcare needs | opencare.com• Used A/B testing to refine user experience and funnel optimization• Worked with the marketing team to build campaigns to reinforce the position and increase customer acquisition• Improved the system using creative engineering by working with cross functional teams and building strategies for growth

Worked on projects for Tangerine, Roxul, Glovebox, Fletcher's (Sofina Foods Inc), Toyota, Honda and Infiniti dealerships. Dashboard designs, creates, and cultivates branded environments, delivering practical and fresh solutions.

Search engine optimization, internet marketing, website analysis, keyword analysis, research & copywriting.