Valentina Pereira S. Email & Phone Number

Plan and implement organizational development and digital marketing strategies for Colombian entrepreneurial ventures, focused on optimizing internal processes, enhancing production efficiency, and improving digital positioning to maximize resource utilization and ensure quality across the business lifecycle.Support in the development of professional physical and digital catalogs through Shopify and WordPress, tailored to client needs, improving product presentation and strengthening the image in the market.

Colombia

Manage the product lifecycle in logistics checkout and in-progress orders to ensure they meet the needs of both the customer and the intermediary, based on user behavior analysis and market trends. Lead technical, design, and user research teams, collaborating with growth, finance, marketing, and customer service teams to optimize the supply chain and enhance the customer experience.Achievements:- Improved contribution margin by 1.2% by optimizing shipping costs based on order volumetrics under financial and operational guidelines. - Reduced return-to-origin rate by 5% through the implementation of pre-order confirmation models.

Lead the digital product in the checkout section, ongoing orders, and digital payments through multiple engineering, QA, UX-UI, data science, and fintech teams, ensuring usability, logistical validations, and risk assessments in order creation, as well as building solutions for payment gateway integration and fraud prevention models based on machine learning adapted to Colombian, Mexican, and Brazilian markets.Achievements:-Deployed flows for multi-order creation and tracking in the Marketplace model in less than one (1) month.-Increased the use of digital payment methods by 7% in traditional sectors through iterations in payment times and methods.-Reduced overdue credits by 2% through proactive solutions during the checkout process.Effectively retained orders flagged for potential fraud, reducing chargebacks by 15%.

Lead the development and launch of the Warehouse Management System (WMS) across 8 warehouses in Colombia, Mexico, and Brazil, ensuring traceability of over 20,000 SKUs throughout operational processes like receiving, storage, replenishment, picking, delivery, returns, and shrinkage, along with internal control and demand management processes. Implemented operational optimization solutions using data science models for storage, replenishment, and picking tasks, focusing on reducing management times and layout control.Achievements:- Ensured product research and backlog prioritization for a massive WMS launch within 5 months.- Increased inventory reliability by 60% through controlled product count flows, using levels, permissions, and timely alerts to prevent material losses.

Lead the operational excellence team for the company across operations in Colombia, Mexico, and Brazil, ensuring the identification and analysis of continuous improvement opportunities in processes through research methodologies and proposing manual or technological solutions via robotics, digital transformation, and process optimization teams. Monitor operational performance and establish metrics to evaluate the impact of initiatives aimed at contributing to the company's growth and success.Achievements:- Ensured the development of tools for expiration date control in perishable products, reducing negative product quality ratings by 10% per month.- Improved team productivity and satisfaction through the implementation of Kaizen, PDCA, 5S methodologies, and Six Sigma principles.

Supervise operational, logistical, and customer service processes through internal audits and team training on food handling quality standards set by the Health Department.Created the quality management and documentation system to ensure proper implementation of controls and monitoring.Achievements:- Reduced issues identified in Health Department audits.- Decreased negative user ratings for customer service and product quality by 5%.

Bachelor Of Business Administration - Bba

Maestría Gestión Empresarial

Gestión Administrativa