Valentin Petcu Email & Phone Number

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

Campaign management in ATL, trade marketing, in store communication, loyalty programs, sales incentive campaigns, business partnersExecute and implement the marketing plan focused on retail banking products, in line with commercial and business objectivesManage the creation and implementation process for the refresh of the web site of the bank with responsive designDevelopment and execution of marketing and commercial communications initiatives including product launches (Mastercard Platinum card, new Agriculture division of the bank), campaigns (the first full window branding for the entire branch network), corporate image events, new pilot branch design and rebranding process

Bucharest, Romania

In charge with communication, marketing, PR, media relations, events and social mediaManage the relationship in terms of communication & media relation issues with the parent company Intesa Sanpaolo Group, but also with some external suppliers like other banks from the Group (12 subsidiary banks), AC MilanResponsible with the bank’s and parent company local corporate imageLocal project manager for social media projects like the global communication platform Live Inspire to support the debit card Visa Inspire that reached a community of over 1 million fans on FacebookIncrease the local bank's Facebook profile with over 100.000 fans in less than one year placing it among top 5 banks in Romania according to Facebrands.ro

Bucharest, Romania

In charge with media relations, events & internal communications, but handling also marketing issuesDevelops annual plan and budget for internal communication in line with the Parent Company guidelines and the Bank's business strategyOrganize some press trips to Milano and Torino to the HQ of the parent company that was considered by all the business journalists that attended as the best similar eventDesign, coordinate and support different communications events, both internal as well external including a national roadshow with a round table business event for local clients, prospects, media and authorities (12 major cities in less than half a year)Project manager for Milan Junior Camp (the first official project of the famous football club AC Milan in Romania) and Olimpia Armani Junior Camp done in partnership with Steaua Baschet. Ensure internal and business communication with local subsidiaries of Intesa Sanpaolo Group in collaboration with various structures of the bank (HR, IT&C)

Bucharest, Romania

Build from zero the media relations office in the bank – over 70 press releases in the first 3 yearsInvolved in the team that managed the first national convention of the bank with all the staff members (800 people)Increased the awareness of the bank after the rebranding January 15th 2008Project manager of the new web site of the bank

Bucharest, Romania

In charge with the communication & strategy for some corporate clients that included Pfizer, Intercapital Invest, Lasselsberger (Sanex and Cesarom), Terapia Ranbaxy, Finans Leasing, Solvay Pharma, Di Bas Auto, Ipsos Interactive Services Manage a wide range of events – fairs, internal magazine, anniversary event, dealers meeting, sponsorship, official launch, team building, local events, trophies and awards, personal branding

Bucharest, Romania

Manage the communication, both internal as well as external, especially with the media, but also with the advertising agencyDevelop and implement PR events (press conferences, sponsorships, media partnerships) Increased the visibility of UniCredit brand and services in the media (extended media coverage for new branch openings, new products, researches of UniCredit Group, Fitch ratings, financial results, Arena di Verona concert)Responsible for UniCredit Romania corporate image, PR and communication strategy, brand related materials (press releases, advertorials, news, short reports, speeches, professional presentations)“Best corporate web site” award at Internetics 2005 (5th edition) as Project manager of the new web site of the bank ”Silver Award for Excellence” trophy at ”Romanian PR Award” that distinguished the best communications and promotion campaigns (one of the few companies awarded without the support of a specialised PR agency)Project manager for a special brand identity book of UniCredit’s values and history on the Romanian market covering all the major events, advertising and media coverage

Bucharest, Romania

Responsible for Tempo Advertising corporate image, reporting directly to GMOrganizing PR events (press conferences, press events or product/service launches) for Tempo Advertising and for clients like: Flanco, URBB (Tuborg, Skol, Carlsberg, Guinness), Londa, AmigoManaging the relationship with the mass-media Consolidating the Agency image and awareness by communicating the high quality works and international advertising festivals awards gain in Los Angeles, Portoroz, Riga, Palermo, Moscow, BucharestSubscribe Tempo’s advertising creations to the advertising festivalsProject manager for the RAAA surveys, conducted by D&D Research, when Tempo had excellent results, being designated “the most creative agency" by the most important advertisers on the market

Bucharest, Romania

Business reports and news from business, media, advertising and public relations fieldsIncrease the image and target of the new portal at that time by placing it among the best and fastest sources of business informationGenerate traffic by creating on the forum section at that time the biggest virtual place to exchange of ideas for all those involved in the advertising industry