Valentino is RPP's senior most Government Relations & Government Affairs Expert.Valentino's Key Responsibilities are as follows:Government Liaison: Valentino serves as the primary point of contact between RPP and government agencies, ensuring effective communication, contract compliance, and agility in meeting the VA, DoD, HHS and IHS's needs. He also manages other key strategic accounts such as Kaiser Permanente.Sales and Marketing: Valentino guides and directs strategic sales and marketing initiatives in the realm of the government sector. Including long-term government pricing strategies and go-to-market product strategy.Regulatory Expertise: Valentino possesses an in-depth understanding of federal acquisition regulations (FAR/DFARs/VAAR), government procurement vehicles, and compliance requirements. Valentino develops company policy and strategy in navigating these complex regulations , especially those pertaining to Pharmaceuticals, Biologics and Medical Devices.Contract Administration: Valentino oversees the entire lifecycle of government contracts, from initial proposal development to contract negotiation and administrative compliance. He also oversees a team that manages RPP's Federal Supply Schedules and sales strategy.Policy Analysis: Valentino monitors legislative and regulatory developments that could impact RPP's interests, providing insights and recommendations to key stakeholders.Strategic Planning: Valentino develops and executes comprehensive strategies to optimize RPPs positioning in government markets, identifying opportunities for growth and partnership with key agencies.Relationship Building: Valentino cultivates and maintains strong relationships with key government officials, stakeholders, and industry partners.Distributor Management: Valentino fosters relationships with and manages RPP's Pharmaceutical and Service-Disabled Veteran (SDVOSB) distributors to the Federal Government, including Marlex Pharmaceuticals and McKesson.

Valentino is an independent consultant to hedge fund managers and C-level executives through Guidepoint. Valentino consults on U.S. federal government relations strategy, interagency politics, legal, regulatory, contracting administration, vehicles, and acquisitions. He also offers consulting on interactions with government agencies such as the VA, Defense Health Agency, Defense Logistics Agency, and others. Valentino has extensive experience in the medical device industry concerning government sales. Finally, Valentino also offers consulting on strategic corporate marketing and advanced digital marketing strategy, brand strategy, touchpoint policy, public relations, and traditional advertising.

Valentino serves a dual role at Theochem as head marketing and government. Working with the executive leadership team, Valentino guides, shapes, and forms Theochem’s brand identity. Valentino has stewardship of Theochem’s brand architecture, guidelines, narrative, and governance. He is responsible for increasing brand equity and brand share of voice (BSOV). Valentino also directs all digital marketing and social media advertising as well as guiding and approving advertising creative. Val macro manages Policy Compliance Regulatory Legal Sales Contracting-Vehicles Contract-Negotiations Audits Certifications Socio-Economics Pricing-Strategy Contract-Admin Agency-Liaison GSA Executive-Leadership Gov-Affairs-Strategy Departmental-Management (35+ People) Pandemic-Response Project-Management, Corporate-Advertising-Strategy Brand-Identity Brand-Equity Share-Of-Voice (BSOV) Ad-Creative Touchpoint-Policies Audits Product-Branding Dev-KPIs Visual-Identity Branded-Elements Brand-Architecture Guidelines Narrative Governance Values Environment Policy Legal Public-Relations Budgets SEO, brand touchpoint policy and defines best practices and standards for customer interactions. He also conducts marketing audits of product implementation in the field and is responsible for the overall product branding strategy and the development of marketing KPIs. Additionally, Val manages key relationships between Theochem and Amazon (1P and 3P Relations, Amazon Business Marketplace) and Theochem and Facebook (Facebook Meta Business Partner Relations). Moreover, Val is responsible for the visual identity and asset migration of branded elements for Theochem’s products. Valentino directs Theochem’s E-mail marketing and re-targeting strategy, and macro manages Theochem’s SEO, Google Ads, and PPC strategy. Valentino is chiefly responsible for cultivating Theochem’s brand values and environment. Val presents all tracking metrics, analytics, and advertising intelligence to the executive leadership team.

On the government side of the house Val advises the executive leadership team on all legal, policy and regulatory affairs. He is responsible for EPA, FAR, DFARS and VAAR compliance. Val’s team is responsible for contract award debriefings, protests, KO/COTR performance reviews, proposal writing and responding to all government solicitations, RFI, RFQ, RFP, RFB, RFM, P-Card sales and sole source awards. Val and his team manage Theochem’s strategic government channel sales and Val directs government business development initiatives, sets goals and defines KPIs. Valentino is also responsible for Service Disable Veteran Owned Small Business (SDVOSB) distributor relations as well as managing all Theochem government distributors. Finally, Val and his team manage the following strategic contract operations.• Federal Strategic Sourcing Initiative (FSSI), Maintenance Repair Facility Supplies (MRFS).• Federal Strategic Sourcing Initiative (FSSI), Maintenance, Repair and Operations (MRO).• Defense Logistics Agency (DLA), Procurement Integrated Enterprise Environment (PIEE).

Red One Medical is a private sector scout of innovative medical device technology to the Dept. of Veterans Affairs, Defense Logistics Agency, Defense Health Agency, and the Dept. of Defense Military Health System. At Red One Medical, Valentino served as Head of Government Relations. He was liaison and SDVOSB advisor to our medical device partners which include Siemens Healthcare, Abbott Diagnostics, Brainlab, Stryker Orthopaedics, SpineWave, AstraZeneca and Maersk. Valentino built and managed a team that included medical device sales reps, former government contracting officers, data scientists, contracting specialists and other critical support staff. He fostered and developed strong relationships between corporate medical technology giants and sensitive government agencies. Valentino grew revenue through these partnerships and through various contracting vehicles and acquisition methods to the tune of over 330 million. Valentino was also liaison to the National Acquisition Center (NAC) and Strategic Acquisition Center (SAC), and directly oversaw all Office of Inspector General (OIG) audits and evaluations. In his role as EVP Valentino advocated for Red One and our medical technology partners in contract award debriefings, protests, and KO performance reviews, and advised all parties on policy matters and regulatory affairs. Valentino worked closely with our medical device partners to verify FDA compliance on behalf of government agencies placing devices on contracting vehicles such as DAPA, ECAT, FSS 65IIa/66, VA-MSPV 2.0 and NASA’s SEWP. Finally, Valentino was the direct point of contact to federal government prime vendors such as Owens & Minor, Cardinal Health and Mckesson and he managed these relationships.

VA Center for Verification & Evaluation (CVE) Audits & Certs Office of Inspector General (OIG) Relations / Audits / Evaluations System for Award Management (SAM) + (DSBS) + (DUNS) Defense Logistics Agency Distribution and Pricing Agreement (DAPA) Defense Logistics Agency Electronic Catalogue (E-CAT) Defense Logistics Agency Internet Bid Board System (DIBBS) VA MSPV 2.0 + NASA SEWP Prime Vendor Relations Owens & Minor + Cardinal Health General Services Administration Federal Supply Schedule 66 General Services Administration VA Federal Supply Schedule 65IIa GSA Advantage + GSA Ebuy Accounts + IFF Reporting Electronic Data Interchange (EDI) FedBizOpps (SAM) RFI, RFQ, RFP, RFB, RFM, Sole Source, IDIQs National Acquisition Center / Strategic Acquisition Center Relations Blanket Purchase Agreements with DOD (US Central Command) Federal Procurement Data System (FPDS) Contractor Performance Assessment Reporting System (CPARS) USA Spending Data Reporting Strategy & Market Research Simplified Acquisitions & Micro-Purchase Sales (P-Cards) Contracting Officer, COR/COTR, Small Business Liaison Relations Extensive Familiarity with FAR, DFARs, VAAR, TAA/BAA Regulations Capability Statement Strategy and DesignContract Award Debriefings, Protests, KO Performance ReviewsPolicy and Regulatory Affairs

Valentino is one of three original founding partners of GCG, a government contracting and consulting firm. GCG specialized in taking small businesses from zero involvement in the government sector to winning their first big federal contract in 90 to120 days or less. We also helped small and medium-sized businesses win their first GSA-FSS, BPA, DAPA, or E-CAT contracting vehicle. We offered market analysis and direct federal government marketing services, sales tools, and support.• Managing partner and chief government consultant.• Product strategy and gov. contracting tools creation. • Government Marketing and sales consulting.• VA and DoD contracting vehicles consulting.

As Co-Founder and President of 3ative Arts Valentino shaped and form the company’s vision, business model, products, and services. 3A soon became a leading digital advertising and web development company in Tampa Bay. We created stunning corporate websites, social media advertising platforms, commercials, and sales funnels for thousands of clients across the U.S. Our clients included attorneys, medical device companies, freight forwarding companies, bars, restaurants, music venues, influencers, doctors, construction, automotive manufacturers, and concert halls. Val took the company to 35 million in revenue over 8 years as President, and lead an incredible team of designers, talent agents, digital marketers, social media advertisers, video production, voice over actors, and Hollywood sales-pros.• Website Development, SEO, E-Commerce Sales • Digital Marketing, Organic and Funded Social Media Marketing• Social Media Platform Development, Crowdsourcing• Print and Digital Advertising, Email Marketing • Product Development, Marketing and Sales Strategy

At 3ative Arts I discovered that many of our clients held lucrative federal government contracts. I went to work for FBA to train under former Department of Defense contracting officers where I soon became a Federal Government Relations Advisor and then quickly moved up to a Senior Advisor.•Two years training under former DoD contracting officers • Pioneered federal marketplace contracting tools • Worked on hundreds of VA/GSA FSS schedules, DAPAs & ECATs • Helped FBA clients win millions of dollars in federal contract awards

Online DOT.COM E-Commerce sales of hurricane supplies, survival equipment, emergency food supplies, COTS medical devices.

Managed Digital Marketing TeamResponsible for implementing, overseeing, and managing digital marketing strategies.Website advertising, banner ads, google PPC, SEO and organic social media.Responsible for planning, creating and launching email marketing campaigns.Responsible for lead generation marketing and lead generation funnels.

Responsible for implementing, overseeing, and managing digital marketing strategies.Website advertising, banner ads, google PPC, SEO and organic social media.Responsible for planning, creating and launching email marketing campaigns.Responsible for lead generation marketing and lead generation funnels.

I.T. Technician for the Franklin County School System. Managed databases and maintained computer database infrastructures. Designed and maintained computer networks and systems.