Vadim Poletaev Email & Phone Number

Limassol, Cyprus

Key responsibilities:• People, Stakeholders and product portfolio management• Providing complex analytical support to wide range of stakeholders (factor / deviations / cohorts / unit economy / events and etc. analyzes)• Support of forecasting, reforecasting and target-setting processKey achievements:• Managed team of 7 data professionals providing comprehensive data support to country directors across the globe and managing targets setting process for sales• In collaboration with FP&A team developed & implemented planning & target setting framework on a company-wide level (metrics tree)• Orchestrated team’s efforts in delivering comprehensive one-stop analytical dashboard (inc. complex analysis of competitors) for commercial department • Awarded Top-performance & Top talent

Москва, Москва, Россия

Key responsibilities:Building up full cycle analytics process from scratch (from data extraction to client-oriented analytical dashboards)• Developing analytics process flow and process of continues value & insights delivery to product team based on Agile methodology• Organizing cross-functional communication• People managementProduct & Ecosystem analytics• Price, margin, price elasticity analyzes. Calculating unit-economics• Investment & Financial modelling. • Demand planning. Sales forecasting • Scenario analysis. Hypothesis testing. A/B testingMarket analytics • Market sizing. Calculating TAM/SAM/SOM, market capacity, capture rate, penetration• Trends investigation, defining key success factors• Competitive & benchmark analyzes • GTM/RTM definitionCustomers’ analytics • Customer segmentation & clustering• Building “look alike” classification models, recommender systems. • Building CJMs and performing points of contacts analysisKey achievements:• having a budget for hiring 2 BAs organized analytical process in the way of being able to cover all tasks on my own (monthly economy of 10K $)• Organized cross-functional communication with UX/UI lab, Big Data and Data science teams, Marketing team• provided full-cycle analytical support for product team of 5 managers• developed strategic view of product pipeline for executive level managers

Москва, Москва, Россия

Key responsibilities:Strategy & planning • Decomposition and roll-out of global strategic initiatives• Aligning local initiatives with global vision of digital transformation• Customer segmentation, coverage and goaling• Running local initiatives. Validating C-level hypotheses. Ad-hoc analytics• Analytical support during country reviewSales and Channel related analytics• Searching for points of growth. Customers’ and Partners’ business cycles and behavioral patterns analytics• Partner landscape & coverage analysis. Fine-tuning GTM strategy• Partners’ products portfolio analysis. Searching for cross/up-sales opportunitiesProject management• Organizing cross-functional communication• Handling end-to-end projects• Business process optimizationKey achievements:• On yearly basis supported customers’ segmentation, assignment and goaling process flow for sales teams (7 month + >100 people involved)• Developed analytical dashboards for executive, sales and channel teams which resulted in overall performance increase of 2% in sales and 3 hours decrease for decision making process • 3 times was awarded as the ‘Most valuable player’• Via data mining and web scraping tools performed a solid competitive analysis which led to redesign of partners’ landscape, reduction of active partners by ~200 and increase of average partner deal by 5%• Awarded for solid statistical and business analysis during WW hackathon on clustering partners and fraud detection• Provided full data, analytical and planning support for sales team and partners during ‘Cisco crossfit’ sales initiative resulted in winning 47 new customers in SMB segment and additional 23 M $ in Revenue• Completed document optimization flow project (completely removed data loss problem, implement and automize documents registration process)• Developed leads generating tool (the first deal found via tool exceeded annual subscription cost for an API x10 times)

Moscow

Key responsibilities:• Operational consulting. Price, penalties, marketing, double payments analyzes. Account receivables collection• Market analytics. Retail market analysis. Competitive and benchmark analyzesKey achievements:• Over 15M Rub returned for client in cash• Consulting projects for OKEY and X5 Retail Group

Yaroslavl

Key responsibilities:• Loyalty & financial projects supply chain management, rebates and marketing funds processing. (Major clients: Intel, Adobe, Autodesk)• Quality management and business analysis. Describing internal business processes, drawing out processing schemes and maps, root-cause & fit-gap analysis• System analysis. Business process management, optimization and automatization (Major clients: Mastercard, Kaspersky Lab, Shell)Completed projects:• Bosch Partner Program – from scratch 3PL & fulfillment project aiming to provide Bosch automotive partners with all needed equipment and marketing materials• Mastercard Instant Redemption – IT-type project aiming to develop a software service providing Client’s customers with an option to spend bonuses on immediate type benefits• Mastercard IVR Russia – organizing an intellectual voice recording services using local call center capabilities