- Plan GTM calendar & drive the marketing activities for the year through effective media planning(Print, Outdoor & Digital)- Improve brand equity scores through sustained marketing efforts- Plan regional promos based on the festive calendar- Support weak/non-performing stores through tactical promotions- Plan engagement activities with store staff to push a specific product range- Ensure brand salience in all digital media platforms - Plan and execute brand… Show more - Plan GTM calendar & drive the marketing activities for the year through effective media planning(Print, Outdoor & Digital)- Improve brand equity scores through sustained marketing efforts- Plan regional promos based on the festive calendar- Support weak/non-performing stores through tactical promotions- Plan engagement activities with store staff to push a specific product range- Ensure brand salience in all digital media platforms - Plan and execute brand tie-ups with relevant partners (Biking communities/Properties)to improve the brand positioning - Support/Manage CRM program for the brand to improve loyalty program KPI's- Plan Ecom advertising for key partners- Generate brand assets for the season through photoshoots and new content creation Show less

- Establishing business development and service operation in Bangalore - Key role in pitch process and developing social media strategy for newly acquired clients- Ensuring agency meets the SLA and KPI’S set for engagement with clients- Brand activity planning and implementation - Team handling

Account Management/Client Servicing for PAN India brandsAs Manager Brand Communication, I was responsible for:1. Managing Key Accounts , leading project management activities & maintaining strong client agency relationships2. Providing strategic inputs on brand communication aligned marketing objectives3. Management & supervision of account executives, quality control & ensuring fit to brief of communication material4.Coordination with media teams… Show more Account Management/Client Servicing for PAN India brandsAs Manager Brand Communication, I was responsible for:1. Managing Key Accounts , leading project management activities & maintaining strong client agency relationships2. Providing strategic inputs on brand communication aligned marketing objectives3. Management & supervision of account executives, quality control & ensuring fit to brief of communication material4.Coordination with media teams, ensuring the most apt mediums are utilised for the client's ATL & BTL activities, while also negotiating best rates Clients I worked with: Sab Miller: Launch of Miller High life brand in India. 360 degree launch including Print,TVC,Radio,Outdoor, & DigitalPAYBACK : Re-branding exercise,i-mint to PAYBACK .Launching PAYBACK as India’s Largest Loyalty Program. 360 degree launch including Print,TVC,Radio,Outdoor, & Digital.Big Bazaar (South Region): Re-positioning existing properties based on south market Consumer Research Identifying communication pegs/properties for promotion in tier 2 cities Tactical campaigns to promote F@BB Show less

Account Management/ Business Development