Rajkumar Velliavitil (Raj) Email & Phone Number

California, United States

San Francisco, California, Us

Noodle.ai is on a mission to "science the crap" out of supply chain crisis. We have created a supply chain system of intelligence, our innovative AI-driven Inventory Flow platform, to enable the right goods to flow to the right place at the right time.Responsible for digital strategy, marketing and sales business applications, marketing technologies roadmap and implementation, target account planning and acquisition strategies (TAM / ICP) , operations across sales-marketing-revenue, inbound lead generation, multi-channel marketing campaigns driving pipeline and brand awareness, lead lifecycle management, sales enablement, campaign analytics, revenue planning, vendor management, AOP, and budgets

Built out a comprehensive assessment, recommendations and roadmap for SiTime's digital growth initiatives. Areas included digital strategy and operations, web strategy and customer engagement platforms. Stakeholders included leadership teams from marketing, sales, channels, product marketing, analytics, engineering, IT infrastructure, web development,among others.Deliverables included current state assessment. B2B account based marketing (ABM), technology and resources skills gap, recommended technology stack, customer journey mapping, website personalization, content management (CMS), lead life-cycle management, sales process, marketing database, and technology solutions architecture.

Santa Clara, Ca, Us

Owned Marvell’s digital strategy. My responsibilities included evangelizing digital transformation, multi-channel user experiences, scaling marketing capabilities with people and technology, operations, and executing growth campaigns across three acquisitions (M&A).>> Evolved Marvell’s web into a customer engagement platform, significantly improving acquisition, user engagement and enabling sales with deep customer insights.>> Unified marketing technologies, website platforms, operations and content management across three acquisitions - Cavium, Aquantia and AveraSemi. >> Spearheaded ABM strategy and harmonized account and lead lifecycle management operations. Increased demand and preference for connectivity and security solutions’ business units. >> Oversaw product requirements and technology roadmap for web, marketing and sales platforms. Owned business analysis, feature prioritization, technical design, backlog, sprints, UX, launches, change and adoption.

Tel Aviv, Israel, Il

Built from ground up B2B acquisition strategy, marketing technology capabilities, web experience and growth programs for Dome9’s cloud security (CSPM) SaaS platform for AWS, Azure and Google workloads.>> Led demand generation and growth marketing for Dome9’s CSPM platform. Developed B2B account planning and acquisition strategies (account based - ABM / product led - PLG) with multi-channel integrated campaigns. Channels included programmatic, search, display, web, events, email, webinars, sales, among others.>> Provisioned marketing technology stack across web, marketing automation, salesforce CRM, Dome9’s SAAS product>> Leveraged fully-integrated analytics capabilities with data across web, Intercom CRM, chat, Marketo, Salesforce CRM, LeanData, ReachForce, Google Analytics, and customer product engagement

Responsible for Atmel's digital transformation. Partnered with cross-functional teams across marketing, business units, and engineering to develop a shared vision for web and "digital-first" experiences. Developed talent and digital capabilities across Marketing and IT.>> Digital product manager for all customer facing properties - leading ideation, product roadmap, requirements, user stories, sprint planning, development and launches >> Owned technology roadmap and development for web content management platforms and marketing technology stack(martech)>> Launched Atmel's online engineering community (AVRFreaks) growing to 300K+users>> Owned requirements, information architecture, and technical implementation of two Web Redesigns for targeted and personalized customer experiences>> Product requirements and deployment of Atmel’s online store with realtime distributor stocks and pricing>> Executed on full-funnel B2B account based marketing programs across web and digital channels

Owned the Master plan for the redesign of VMWare's customer experience platform.Responsibilities included securing alignment, and coordinating execution across multi-disciplinary teams from web, sales, product marketing, IT and vendors for the redesign of VMware's digital presence, with the migration of all properties to a new web platform (CMS).Responsible for the roadmap, program management and execution

San Jose, California, Us

Owned product requirements, roadmap, and solutions architecture for marketing technology, sales and customer platforms, email marketing, websites, portals, CRM>> Migrated Polycom’s static web properties to a dynamic customer platform on Interwoven CMS. Included online store, self-service customer support, product configurator, and channel portals>> Accelerated B2B lead qualification and sales follow-up with online product configurator and store>> Built marketing database in Eloqua from ground up with customer and lead insights, lead qualification and scoring, drip campaigns and salesforce integrations

Bachelors, Computer Science

Masters, Computer Science