Vinita Rakheja Email & Phone Number

Delhi, India

Gurugram, Haryana, India

Delhi, India

Mumbai, Maharashtra, India

-Technical Expertise: Proficient in utilizing Google Analytics, Search Console, SEMRush, Ahrefs, SEO Clarity, STAT, and Moz to extract and analyze key metrics such as unique visitors, bounce rate, entrances, and behavioral flow.-Content Strategist: Capable of conducting thorough content audits and devising effective content strategies aligned with keyword intent and content funnel principles.-SEO Management: Manages all aspects of SEO for the website, including technical SEO, on-page optimization, and link building, to drive organic traffic, improve website visibility, and generate leads.-User Experience (UX) Specialist: Dedicated to enhancing the user interface (UI) and experience (UX) of the website to ensure a seamless and engaging user journey.-Backlink Management: Handles and manages the website's backlink profile, ensuring high-quality backlinks from reputable sources to boost domain authority and search engine rankings.-Data Visualization Expert: Proficient in creating and presenting insightful reports using Looker Studio, Excel, and Tableau to effectively communicate SEO performance and drive strategic decision-making.-AI Integration: Explores and implements AI-powered SEO tools and techniques to enhance SEO efforts and achieve better results.-Dashboards and Integrations: Integrates dashboards with GA4, GSC, and Excel to streamline data analysis and gain actionable insights.

Delhi, India

Delhi, India

-Team Leadership and Mentorship: Led and managed a team of in-house writers and editors, providing guidance, mentorship, and performance evaluation, fostering a productive and collaborative work environment.-Lead Generation: Effectively generated leads through press releases and blog posts, converting website visitors into potential customers and contributing to the company's sales pipeline.-Global Audience Engagement: Catered to a diverse audience spanning the 7MM and MENA regions, tailoring content to their specific interests, cultural nuances, and language preferences.-Social Media Presence Expansion: Gained a substantial following on various social media platforms, particularly LinkedIn, expanding the company's online presence, enhancing brand recognition, and fostering meaningful connections with potential clients.-Press Release Management: Effectively managed the organization's press releases for CISION and Globenewswire, ensuring strategic media outreach and brand awareness.-Content Campaign Strategist: Devised and implemented comprehensive content campaigns and strategies aligned with the company's marketing goals and objectives, driving engagement and achieving desired outcomes.-Data-Driven Content Analysis: Tracked and analyzed content performance using Google Analytics, Search Console, SEMRush, and other analytics tools to identify areas for improvement and optimize content strategies.-Website Traffic Growth: Significantly increased website traffic through engaging and informative blog posts, attracting a wider audience and boosting brand visibility.-Guest Posting Opportunities: Actively pitched and collaborated with journalists and writers through HARO for guest posting opportunities, securing valuable backlinks, extending the company's reach, and establishing industry credibility.

Delhi Area, India

-Comprehensive Content Management: Single-handedly managed the entire content flow of the organization, including daily blog posts, press releases, guest articles, and social media captions. -Content Editing and Enhancement: Edited technical articles, blogs, and guest posts to ensure accuracy, clarity, and adherence to the organization's style guidelines. -SEO Optimization: Proven ability to optimize content following SEO best practices to enhance search engine visibility, organic traffic, and overall content performance.-Social Media Management and Engagement: Handled social media marketing on various platforms such as LinkedIn, Twitter, Reddit, and Forums. -Content Performance Tracking and Optimization: Mapped the progress of the content on Google using analytics tools to track organic traffic, keyword rankings, and audience engagement. -Visual Content Creation and Design: Created visual content using tools like Visme, Canva to enhance the organization's content and improve its visual appeal. -UX/UI Writing and Design: Designed web copies and UX/UI writing to ensure a seamless and engaging user experience. -Measurable Results and Impact: Increased organic traffic on the website by multiple folds, indicating a strong understanding of SEO best practices, content optimization techniques, and the ability to drive organic growth.

Remote

- Delivered blog posts, social media copies, web copies, email campaign content, and long-form articles- Worked and undertook projects for diversified set of companies

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

-Won Adani Port Challenge: Analyzed fundamentals and technical analyses of the company and its share price to understand the impact.

Google Digipivot, Digital Communication And Media/Multimedia

Activities and Societies: Worked on the case on Media planning, and budget allocation of USD 25M to be distributed among different google.

Certificate Programme, Digital Marketing

Introduction to Marketing, Consumer Behavior, STP Model, Marketing Mix, Forecasting, Marketing Communications (Integrated marketing.

Bachelor'S Degree, Life Sciences, First Division

Senior Secondary, Science, First Division

Among Top 3% PCM+B