• Implement ROI-­‐centric PPC campaigns for clients and Company across search, social and all other PPC platforms (TripAdvisor, Facebook, etc)• Recruit and manage PPC staff• Identify and implement new tools & strategies for increasing ROI via PPC• Continually monitoring PPC results to drive greater ROI• Lead PPC-­‐related new business efforts• Liaison w/clients to evaluate unique windows of PPC activity in annual marketing plans• Produce PPC-­‐related thought leadership content for the Company• Maintain best-­‐of-­‐breed tools to track/report PPC results• Implement approved standardized SEO programs for clients and Company• Recruit and manage SEO staff (internal and outsourced)• Identify and implement new tools & strategies for increasing client site traffic through SEO • Identify and implement new tools & best practices for on and off-­‐site SEO programs• Continually monitoring organic search rankings to increase traffic and sales• Produce SEO-­‐related thought leadership content for the Company• Maintain best-­‐of-­‐breed tools to track/report SEO results• Drive best practices for landing page and A/B testing

• Developed and Implemented bid strategy resulting in saving $100,000 per month marketing expenses.• Directed Management of $6.5 million dollars marketing budget per year, generating $24+ million in yearly revenue.• Developed and present marketing plans, and ROI reports to Senior VP, and Directors.• Lead, Coordinate and implement marketing plans with Creative, SEO, Social and Sales team.• Increased leads by Implementing Mobile Marketing and Cross Channel Strategies.• Successfully drive company growth through market analysis, and targeting new consumer audiences Nationally & Internationally.• Train, mentor and direct activities of Junior Managers.

• Managed $10+ Million dollars Internet marketing budget per year, resulting in 3x ROI• Created and presented weekly reports to clients to review CPC, ROI, Bounce Rate, and conversions.• Optimized Campaign for conversions by reviewing performance data and Analytics.• Performed in-depth keyword and competitor analysis for growth opportunities.• Analyzed impressions and CTR to increase positioning and reduce cost.• Improved performance of text and banner Ads resulting in better quality score.• Tracked phone call performance using Mongoose Metrics and optimized campaigns for profitability.• Optimized accounts by creating and analyzing Search Query Reports, and adding Negative Keywords.• Led design team to create optimized banner Ads.• Optimized account for impressions through location targeting.• Provided feedback to programing team to create landing pages.• Developed white hat SEO strategies, and coached team to implement.• Performed A/B testing and implemented user-ability improvements.

• Identified and Implemented new targeted marketing channel that resulted in increase of 200+ consumer phone inquires weekly, leading to increase leads accelerating yearly profits.• Utilized P&L reports and cost-to-completion projects to manage budgets.• Prepared and delivered accurate and timely presentations to stakeholders.• Maintained the firm’s portfolio of properties while developing sales, marketing, and consumer relation’s strategies.• Procured resources to complete various projects, coached team members to ensure timely completion.• Supported du diligence procedures during multimillion-dollar-acquisitions.• Performed ROI and IRR analysis.

• Provided guidance, information and analysis regarding client portfolios.• Supported the Portfolio Management Group, branch managers, and financial consultants through extensive communication of concise data.• Maintained data integrity of approximately 2,000 accounts for Smith Barney/ Legg Mason portfoliomerger.• Implemented new processes to minimize monetary trading exposure.• Reconciled performance monitors and performance systems to reflect accurate time / dollar weighted returns.• Increased productivity by implementing macros, to automate repetitive entries.