- Founded a packaged food business and secured listing deals with independent retailers, and mass-market grocery chains. - 300% year over year growth - Grocery banners onboarded include Sobeys, Safeway, IGA, Healthy Planet, etc. - Spearheaded marketing strategy and community outreach program, that resulted in being featured by Elle Magazine, Avenue Magazine, Savour Magazine, and CBC Radio.

Founded a turnkey digital marketing agency tailored to the construction industry. Key goal was to bring small and medium-sized businesses back to the forefront of the market.Solutions included:• Content Marketing• Podcasting

Conceptualized an RNC Incentive Program aimed at builders, establishing go-to-market strategy, and securing rebate commitments from Tier 1 vendors.Organized and executed an industry-first joint venture between a distributor and engineering firm by successfully founding a networking Speaker Series – “Energy Savings Nights” with MCW Group.

The role was aimed at growing business and providing sales support key mechanical stakeholders in Alberta and South-Eastern BC. The focus was on Plumbing and Hydronic product categories, which included multinational brands such as Cash Acme, Holdrite, SharkBite, TOTO, Reznor, Triangle Tube, EndoTherm, and Danfoss. Established strong relationships with mechanical contractors to secure landmark projects in Southern Alberta, such as Calgary Cancer Centre, International Hotel, ATCO Commercial Centre, Nexen Tower, Manulife Tower, The Verve, Telus SKY, Alberta Boot Hotel, Red Deer Catholic Schools etc. Worked with Municipal accounts such as City of Calgary Wastewater, University of Lethbridge, City of Medicine Hat, Foothills Hospital, and Calgary Board of Education to provide local government departments with timely mechanical solutions for facility management and improvement. Met and exceeded sales quotas (KPIs) consistently since the start of employment. Efficiently used in house CRM to track calls, and establish prompt follow up with stakeholders. Role was 50% Acount Management, and 50% Business Development.

Built sales from the ground up, conceptualizing and realizing strategic plan that generated $1 mil +in revenue for 2015. Sustained strong revenue gains of close to 400%, despite a fiercely competitive and declining market.Cultivated meaningful customer relationships in the mechanical contractor industry at the ground and executive levels. Uncovered multiple leads over the span of the financial year, resulting in copious new business opportunities. Created wide-spread brand awareness through marketing promotions across the region. Gained 100% engineer acceptance of WADE brand throughout the territory through extensive presentations and seminars among the mechanical consultant community. Trained and managed local Sales Agency across Western Canada. Through joint calls, delegated responsibility and constant communication, was able to achieve prompt and effective customer service through the representatives in the local markets. Heavily involved in the design and creation of new product and pricing strategy across the nation. Worked on profitability matrices for various product groups to ensure maximum margins.

-Conducted Market research on customer and competitive behaviour, which resulted in new account acquisitions-Build a framework for selecting and populating new CRM software. -Spearheaded marketing campaign to new territories and business segments-Reported to VP Sales on a deadline-driven project.

- Responsible for financial modeling for an online show booking application, which was leveraged in California to secure VC Investments. - Accountable to the CEO/CFO to deliver revenue and cost forecasts for the upcoming 48 months.