Helping build Saas products in Analytics & AI/ML

Drive business growth through existing customers. Enhancing customer life cycle value through engagement across mobile, web & app to onboard the users, activate them, optimise revenue & improve stickiness.

- Delivered sustainable growth by improving customer retention across various cohorts using traditional & new communication channels for two B2C brands & one B2B brand- Enhanced customer life cycle value through engagement across mobile, web & app to activate the users, increase average order value & improve stickiness- Spearheaded strategic projects to evaluate, select & onboard data analytics/ business intelligence solution, define data architecture, set up dashboards & drive adoption across all business teams- Executed the brand campaigns with external agencies, media houses & OTT P/fs for India & international geographies.

- Coordinated multi-channel marketing campaigns delivering revenue targets- Designed retention campaigns for India & international geographies- Led the integration, strategy & onboarding of new channels like WhatsApp, Push Notifications (App & Web), Web messages while coordinating with internal product & tech teams and external vendors - Planned annual marketing calendar & coordinate cross-channel marketing activities for 10+ business cycles in a year.- Planned & executed strategic tie-ups for co-branding opportunities with Ola Money, SBI Cards, Paytm & others- Hired and trained the team in retention marketing, data analytics & on latest marketing tools

 Coordinated multi-channel marketing campaigns for year-round festivals & events Designed and executed marketing campaigns for >1 mn customers Designed campaigns to spur activation & manage the retention Completed email tool migration

-- Responsible for launch & adoption of alternative payment solutions -- Media planning & buying-- Identify and engage with strategic partners for revenue generation-- End to end campaign design and management across all social media channels. -- Agency coordination & execution for all PR activities

Conceptualized and executed integrated marketing plan for building brand equityResponsible for media planning, execution, coordination and budget management for offline and on-line channels Led the team in designing & executing digital marketing campaigns for new product launches Devised market entry strategies for new geographiesCoordinated with product and technology teams for product evolution Strategised faster product adoptionDeveloped strategic business partnerships and alliances with industry associationsIdentified and managed strategic growth partnerships

*Strategy Role: Advised fortune 500 companies, Government and start ups across ICT, information security and digital media sectors. Major Project: Safe City Market Assessment and Growth Advisory for a leading Industry Association: Developed framework in consultation with government & industry for effective implementation of this mission mode project, analysed the gaps, pain points from business and technology point of view, benchmarked safe cities initiatives with the best-in-class cities in the world; identified areas of investment for the market,Developed Digital Media strategy for CRM, product innovation & adoption, grievance redressal and feedback mechanism for Retail, Banking, Liquor, Automobile & Oil & Gas Industry: Identified the parameters and developed models to use digital media tools for customer engagement and retention, product assessment, pre- post launch market research; quick response to complaints and queries; market & competitive intelligence. The models were developed for different industries catering to specific characteristics.Relationship management with collaborators, industry associations, foreign embassies, and govt. organisations

Marketing & Business Development Role: For the technology division of the company that is into internet based analytic. Speared headed business development process with USD 5 Mn worth of projects in the pipeline- time span 18 months. Managing 20 key accounts and responsible to liaison for pre sales activities with top leadership in police & intelligence agencies Successful submission of 4 proposals costing above USD 1Mn and 3 proposals above USD 0.5 Mn for state police agencies Understanding the customer requirements (police & intelligence agencies) and working with IT team to design the solution Publishing annual journal and organising seminar on disaster management & homeland security

Designed and executed market surveys to understand the rural market retailerDeveloped strategies to streamline company’s logistics and distribution systemDesigned and implemented more than 15 market research projects across 2 states, 62 districts and 52000 villages. Major projects include: Value Perception Study: Analysed customer’s perception of company’s services and value addition in the existing distribution pattern thus revitalising the service offerings of the company. Distribution Mapping Survey: Restructured the service delivery system of the company by mapping competition supply chain.