• Comprehensive go to market strategy for India South Asia region based on metrics and data• Build integrated campaigns across the South Asia region• Strong collaboration across marketing and sales• Account based approach to bring in engaged opportunities • Focus on marketing mix to achieve targets • Strong partner and distributor focus to enable them to generate revenue • Managing a team of marketers • Global projects• Budget owner for the region• Close collaboration with global marketing teams to localize global campaignsKey achievements: • Quarter on quarter overachievement of targets both for MSP recruitment and ARR. 110-140% achievement for 7 consecutive quarters. • Mini CMO for the India and South Asia region• Oversee 350+ partners • 1000+ engaged opportunities per quarter• Budget management of 400,000 USD for the year • Awarded best marketer worldwide for highest ROI from marketing activities and MDFs • I was the first marketing hire for the region, and I built the marketing function for India South Asia• Revived 3 dormant distributors in a span of three months and got them to start recruiting new partners and bring in revenue

• Head Marketing for the India SAARC Region• Field Marketing and Channel Partner Marketing • Regional Marketing Strategy for the year and budget management• Campaigns to increase lead generation, opportunities and pipeline• Manage all events including designing and managing bespoke events and networking forums tailored to different audiences and verticals (physical events, large scale virtual events and webinars)• Work pro-actively with key stakeholders including sales and business consulting to increase revenue and market share• Support marketing programs for installed base and emerging segments to improve customer retention, gain references and increase customer penetration• Work with APAC Digital Demand Generation Manager in the development and implementation of tools, activities, digital marketing campaigns and social media initiatives• Work with APAC Partner Marketing and key partners to create marketing campaigns and assets that are utilised by partner sales and marketing teams for India SAARC region• Reporting - track, measure and provide weekly reports of progress made, inbound response rates, contribution to pipeline and ROI• Other skills – Salesforce.com, Eloqua, Wordpress, Bannersnack, TableauKey achievements: • Instrumental in the launch of Genesys Cloud for the India region – integrated marketing strategy, launch and promotion to lead to pipeline and revenue growth• Conceptualized innovative ways to increase pipeline such as CX Blitz, virtual wine and dine sessions for customers etc.• Received the Marketing Excellence Award for overachieving targets

• Marketing strategy and Plan for the region• Field Marketing• Integrated Marketing• To increase usage of the product Autodesk Fusion 360 – create brand awareness, downloads, adoption among students and educators• Budget Management• Program Management for events. Promoting events and campaigns via social media• Managing a range of vendors for social media, events and PR• Virtual Conferences to create brand awareness • E-book compilation of the best student projects across Asia Pacific region• Regular check on the analytics and metrics using Adobe Analytics and Qlik View to keep track of the product usage among students• Marketing strategy and collaboration with distributor and partners to carry out on ground activities such as special hands on trainings, event promotions, webinar trainings etc.• India wide Design Challenges and Contests• Collaboration with the Field Marketing team from across geographies for implementation of best practices• Collaboration with the Fusion Evangelist for Webinars• Knowledge of Adobe Analytics, Qlik, Wafer, Marketo Orion Campaign Manager, Draftr Key Achievements:• Promoted ticketed events like Autodesk University and brought in 400+ customers • The India Virtual Conference had eminent industry speakers which had more than 6000 attendees• More than 800 attendees for the Autodesk webinars • India Design Challenge – 2500+ submissions for the challenge from across India Work Samples: India E-book: https://damassets.autodesk.net/content/dam/autodesk/www/industries/education/docs/eBook_Final_Version.pdfAPAC E-book: https://damassets.autodesk.net/content/dam/autodesk/www/industries/education/docs/eBook_APAC.pdf

-Managing Marketing for India and SAARC countries (Sri Lanka, Bangladesh, Nepal and Maldives)-Overall Marketing Strategy for the India SAARC region and budget management for the region-Channel Partner Marketing-B2B and B2C marketing-Program Manager for Partner events, Tradeshows and demand generation campaigns across India, SAARC region-Marketing and Communications for creating brand awareness and campaign promotions-Management of the PR agency- Press conferences during trade shows and events as well as overseeing other media coverage-People Management experience - Managing and mentoring the Marketing Assistants for event organization, execution of marketing activities and Inventory Management-Collaboration with marketing team worldwide for exchange and implementation of best practices-Was initially hired to manage marketing for the India region a few months later given additional responsibility of SAARC countriesKey achievements: • Increased the number of new Channel Partners by 50%• Effective program management of events pan India and across countries - effective planning and execution of large-scale big budget events in various countries including India, Sri Lanka and Dubai • Ensured 20% + increase in participants for the Axis Academy Training program in 2014 using effective promotionWork Samples: Case Studies: https://www.axis.com/customer-story/3585https://www.axis.com/customer-story/3322

- Program Management of large Global, Pan India, Entity specific Internal branding campaigns which directly supports sales enablement and employee engagement efforts- Vendor Management - Branding for Corporate Social Responsibility- Message house creation- Event Planning and Organization for large scale events - Campaign planning and strategy- Management of portals / intranets (overseeing design, content development) - Trend analysis and tracking of hits, visits, views on the portals on a regular basis- To manage a team of writers for content development- Videos and webcasts - To track budget utilisation and to ensure ROI- Liaise with the global team to share best practices and to implement global campaigns in IndiaKey Achievements: • Significantly increased awareness about Accenture internally and encouraged employee participation in the Global Employee Survey (above 90% participation for India year on year among 100,000+ employees)• Created new entity portals, revamped old portals and increased the number of visitors to the portals by over 50%• Effective large budget events and townhalls which have received appreciation and rewards by the CEO• Successfully implemented large scale Pan India campaigns (strategy and execution) across 33 locations in India • Successfully launched the CSR campaign on Carpooling through which more than 13000 employees registered to carpool to work • Branding for GTIN China node

-To create the marketing plan for the organization and to keep track of marketing budget and spends-To carry out surveys and to convert the data gathered into white papers -Vendor management-To organize sector wise roundtables for the company on a monthly basis and manage the entire process right from creating and sending the invites to the execution of the event.Key Achievements: • Set up the Marketing department for the organization • Managed a trainee and guided her on conducting research for white papers• Roundtables conducted for sectors such as Healthcare, Education, Governance and Logistics to increase client base

-Content development for brochures, mailers, white papers, handbooks and the monthly e-newsletter-To work on refreshing the website and creation of a microsite-To coordinate with the team to organize events like round tables, career cafes etc-To coordinate with branches pan India to help them apply the marketing concepts in their respective branches -To manage the marketing inventory -To coordinate with suppliers, vendors and PRKey Achievements: • Contributed significantly to the complete redesign of the website and creation of a microsite• Implemented career cafes across branches in India which helped brand Randstad as the best recruiter• Innovative ways of branding the company internally and externally

-To convince owners of luxury hotels and restaurants across UK and Ireland to partner with the company to draw more customers for themselves -To develop content for the brochures which would go along with the product (The product is a Smart Box – Luxury gift voucher)-To manage the printing process -Negotiation with potential partnersKey Achievements: • In a span of three months, convinced 20 businesses to partner with the company

-To coordinate with the in house graphic designer while designing posters and direct mailers to be sent out internally as well as externally-Marketing for Corporate Social Responsibility -To coordinate with creative agencies and to give them clear guidelines to ensure that every creative is as per the brand guidelines-To coordinate with the in house graphic designer while designing posters and direct mailers to be sent out internally as well as externally-Marketing for Corporate Social Responsibility -To coordinate with creative agencies and to give them clear guidelines to ensure that every creative is as per the brand guidelines-To follow up and ensure the timely delivery of these Marketing collateralsKey Achievements: • Effective coordination with Managers from various branches of Lexmark across Europe for information gathering