Vrinda Mandvekar Hegde Email & Phone Number

Bristol, GB

Schaffhausen, Switzerland, CH

• Comprehensive go to market strategy for India South Asia region based on metrics and data
• Build integrated campaigns across the South Asia region
• Strong collaboration across marketing and sales
• Account based approach to bring in engaged opportunities
• Focus on marketing mix to achieve targets
• Strong partner and distributor focus to enable them to generate revenue

Menlo Park, CA, US

• Head Marketing for the India SAARC Region
• Field Marketing and Channel Partner Marketing
• Regional Marketing Strategy for the year and budget management
• Campaigns to increase lead generation, opportunities and pipeline
• Manage all events including designing and managing bespoke events and networking forums tailored to different audiences and verticals (physical events, large scale virtual events and webinars)
• Work pro-actively with key stakeholders including sales and business consulting to increase revenue and market share

San Francisco, CA, US

• Marketing strategy and Plan for the region
• Field Marketing
• Integrated Marketing
• To increase usage of the product Autodesk Fusion 360 – create brand awareness, downloads, adoption among students and educators
• Budget Management
• Program Management for events. Promoting events and campaigns via social media

Lund, Skåne, SE

• Managing Marketing for India and SAARC countries (Sri Lanka, Bangladesh, Nepal and Maldives)-Overall Marketing Strategy for the India SAARC region and budget management for the region-Channel Partner Marketing-B2B and.
• Increased the number of new Channel Partners by 50%
• Effective program management of events pan India and across countries - effective planning and execution of large-scale big budget events in various countries including India, Sri Lanka and Dubai
• Ensured 20% + increase in participants for the Axis Academy Training program in 2014 using effective promotionWork Samples: Case Studies: https://www.axis.com/customer-story/3585https://www.axis.com/customer-story/3322

Dublin 2, IE

• Program Management of large Global, Pan India, Entity specific Internal branding campaigns which directly supports sales enablement and employee engagement efforts- Vendor Management - Branding for Corporate Social.
• Significantly increased awareness about Accenture internally and encouraged employee participation in the Global Employee Survey (above 90% participation for India year on year among 100,000+ employees)
• Created new entity portals, revamped old portals and increased the number of visitors to the portals by over 50%
• Effective large budget events and townhalls which have received appreciation and rewards by the CEO
• Successfully implemented large scale Pan India campaigns (strategy and execution) across 33 locations in India
• Successfully launched the CSR campaign on Carpooling through which more than 13000 employees registered to carpool to work

• To create the marketing plan for the organization and to keep track of marketing budget and spends-To carry out surveys and to convert the data gathered into white papers -Vendor management-To organize sector wise.
• Set up the Marketing department for the organization
• Managed a trainee and guided her on conducting research for white papers
• Roundtables conducted for sectors such as Healthcare, Education, Governance and Logistics to increase client base

Diemen, Noord-Holland, NL

• Content development for brochures, mailers, white papers, handbooks and the monthly e-newsletter-To work on refreshing the website and creation of a microsite-To coordinate with the team to organize events like round.
• Contributed significantly to the complete redesign of the website and creation of a microsite
• Implemented career cafes across branches in India which helped brand Randstad as the best recruiter
• Innovative ways of branding the company internally and externally

Paris, Île-de-France, FR

• To convince owners of luxury hotels and restaurants across UK and Ireland to partner with the company to draw more customers for themselves -To develop content for the brochures which would go along with the product.
• In a span of three months, convinced 20 businesses to partner with the company

Lexington, Kentucky, US

• To coordinate with the in house graphic designer while designing posters and direct mailers to be sent out internally as well as externally-Marketing for Corporate Social Responsibility -To coordinate with creative.
• Effective coordination with Managers from various branches of Lexmark across Europe for information gathering

Masters In International Business, International Marketing

Masters In International Business, International Marketing