Vrishank Pal Email & Phone Number

Pune, Maharashtra, India

Leading the Growth marketing for Credit Cards; sourcing 15 K monthly cards through Bajaj Finserv APP and Web Owning and optimizing Inbound, Outbound sourcing channels for Customer Journeys on App and web platformsManaging a team of 4 members; driving cross functional projects, funnel KPIs, drop off management, product changesDelivered a 3X Growth on acquisitions within 6 months by integrating new capabilities and funnel interventionsAchieved 2X growth on cross-sell Loan disbursal in 3 months on credit card users along with driving spend activationBuilt the acquisition Journey and created UX vision for Credit Card with 3Cr+ monthly traffic on web and 5Cr + app usersIntroduced “Propensity model remarketing Framework” to optimize acquisition cost by 45% on remarketing campaignsReceived “Emerging Star” award for increasing the DIY completion rate of journey by 4x from 5% to 21% on websiteAchieved ~ 2X Organic traffic growth for Credit Card pages in span of 9 months by rationalizing SEO & content strategyReduced drop offs by 24% by performing A/B tests to identify friction points and optimizing user journeys

Pune, Maharashtra, India

Headed Growth Program of General Insurance Business for agency vertical, managing annual revenue of Rs.460 Cr Managed and strengthened the relationship with 160 Distributors with annual Book size of Rs. 1000 Cr+ Owned Cross-sell program for corporate clients with opportunity size of 150,000+ policies per year across 17+ CitiesManaged a team of 3 members: Owner of lead Generation, Cross-Sell KPIs and conversion targets for B2B ClientsAchieved a 24% Growth in Corporate business Portfolio while achieving 41 CR of Premium in Cross Sell ProgramConceptualized Corporate Cross-Sell Framework to identify best suited Cross- Sell Products for every segment Spearheaded the launch of “Health Prime Rider” by planning for 70 agents in pilot and 250 agents post pilot

Leading the Growth marketing for Credit Card business; sourcing 15K cards per month through web platform• Owning and continuously optimizing Inbound, Outbound sourcing channels for End-to- End Customer Journeys on web• Managing a team of 4 members; Owner of driving cross functional projects, funnel KPIs and drop off management• Delivered a 3X Growth on acquisitions within 6 months by integrating new capabilities and funnel interventions• Achieved 2X growth on cross-sell Loan disbursal in 3 months on credit card users along with driving spend activation• Built the acquisition Journey and created UX vision for Credit Card on Bajaj finance website with 3Cr+ monthly traffic• Introduced “Propensity model remarketing Framework” to optimize acquisition cost by 45% on remarketing campaigns• Received “Emerging Star” award for increasing the DIY completion rate of journey by 4x from 5% to 21%• Achieved ~ 2X Organic traffic growth for Credit Card pages in span of 9 months by rationalizing SEO & content strategy• Reduced drop offs by 24% by performing A/B tests to identify friction points and optimizing user journeys

Pune

Product Manager of Mutual Fund Business with 2L+ unique monthly customers via Mobile App & web platformsLed 0 to 1 development and execution of product Roadmap in 30+ Sprints to ensure timely launch of Mutual Fund AppLiaised with external partners such as BSE Star MF, K-Fintech, Jama to ensure API integrations for a robust MF platform A/B testing to optimize user on-boarding journey & tweak UI-UX for MF Onboarding and Transaction Journey Delivered Cross-Sell Framework based on user interest; ‘People Like You’ section with psychological nudges strategyReduced Drop offs by 27 % by enabling auto PAN fetch from Parent and Group company customer base enablementConceptualized Instant paperless mandate at Bajaj ecosystem for 7+ Departments, 1Mn+ Transactions per month

Pune Area, India

Gurgaon, India

1) Worked on increasing the online traffic and conversion of Samsung online Store.2) Achieved decreased cost per lead and cost per acquisition for web sales.Worked on optimising ROI of online marketing channel portfolio.

Mumbai Metropolitan Region

1.owner of the venture , specializing in modular kitchen2Achieved monthly revenue run rate of 10 + Lakhs; Organized and administered 15 promotional events for new retailers

Kochi, Kerala, India

Kochi

Worked in Hydrogen Production Division.I was responsible for complete operations and maintenance of the production plant.Held a Supervisory role- Handled a team of four for Plant Maintenance and preventive maintenance shutdowns.

Pune Area, India

Worked on Heat exchanger DesignsHeat transfer related projects

Master Of Business Administration - Mba

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: Student Exchange Program for

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Chemical Engineering, Chemical Engineering