I'm Vriteeka Goyal, a growth hacker for the fabric industry with a passion for problem-solving content and digital marketing. My expertise lies in crafting Instagram strategies that drive sales and elevate brands.My journey began in December 2017, diving deep into operations to optimize workflows and automate processes. Within a year, I successfully streamlined inventory management, accounts, sales, and HR functions, implementing flowcharts and monitoring sheets for seamless execution. This success led to opportunities optimizing operations for other companies like Greenbam Infratech and Ambina Design LLP.Driven by a keen interest in marketing, I pursued a digital marketing course, mastering LinkedIn, Facebook, YouTube strategies, and the art of identifying customer pain points to generate profit. I built a strong online presence from scratch across platforms like YouTube, Instagram, LinkedIn, Pinterest, and Facebook. In 2019, I created informative fabric-related videos addressing customer questions and collaborated with the CEO on content that converted confusion into conversions.From 2019-2020, I focused on social media content, brand building, and website development, overseeing everything from product uploads and category creation to SEO, order management, and sales team training. To further enhance my customer-centric approach, I completed a design thinking and innovation course from IIT in 2021. This fueled my passion for understanding the customer journey, leading to impactful experiments with video content and insightful sales strategies.Recognizing the need for deeper product knowledge, I sought expert guidance from Akshay Holia in 2023, delving into the intricacies of fabric recognition and yarn properties. This newfound understanding enriched my content creation and strengthened my ability to address customer needs effectively.Currently, I'm spearheading "Weavy Tales," a platform dedicated to sharing informative fabric-related videos. With visits to over 189 designers, I've gained invaluable insights into their businesses and creative processes. To further refine my skills, I'm honing my video editing expertise with Aevy TV and learning the art of ROAS optimization from Sanidhya Baweja.Connect with me to explore how my passion for fabric, problem-solving content, and data-driven digital marketing strategies can help your business thrive!
