Vanessa Robadey Email & Phone Number

Cunha, SP, BR

• I lead a remote team of 7 people, consisting of Brazilians and other Latin American nationalities and we are Stanley Black&Decker Brazil & LATAM main partner in digital marketing.
• Created a new content strategy for all brands (DEWALT, STANLEY, IRWIN, and BLACK+DECKER) in Brazil and LATAM, responsible for growing up to +30% YOY reach engagement rates.
• Created paid media campaigns with outstanding brand lift results.
• Managed end-user acquisition campaigns that doubled the CRM… Show more I lead a remote team of 7 people, consisting of Brazilians and other Latin American nationalities and we are Stanley Black&Decker Brazil & LATAM.
• Managed end-user acquisition campaigns that doubled the CRM database of the brands in BR.
• Created audiovisual content and guidelines that changed the game of the brands’ online presence.

As a freelance digital marketing consultant, I had the opportunity to help small businesses boost their branding and structure their online presence from scratch. It was an incredible opportunity to work with smaller brands, witnessing their rapid acceleration, and to roll up my sleeves and get hands-on.

Rio De Janeiro E Região, Brasil

• In this position at L’Oréal, I exercised strategic thinking and worked together with many teams to create the business. As the e-commerce manager for ACD (La Roche-Posay, Vichy and SkinCeuticals), I was responsible for.
• As the first ever dedicated e-commerce head for the division, I designed long term vision, ambitions, and strategic plan from scratch.
• I worked collaboratively with various departments to create processes that… Show more In this position at L’Oréal, I exercised strategic thinking and worked together with many teams to create the business. As the.
• I worked collaboratively with various departments to create processes that benefitted online sales: - With the sales team, I aligned JBPs and ensured sell-in for major calendar initiatives. - With trade marketing, I.
• I created the dermocosmetics category online working closely with major bricks and clicks and pure players.
• Launched an award to incentivize and recognize the e-commerce efforts of B2B clients.

Rio De Janeiro

• In this experience, I found myself facing a significant challenge: to contribute to the digitalization of the company, which until then did not see the online world beyond social media. I was responsible for designing.
• I created, planned, and launched Dermaclub, the first loyalty program of the dermocosmetics market. I had the privilege of presenting it to the CEO at the time and many teams in a Paris convention.
• I also… Show more In this experience, I found myself facing a significant challenge: to contribute to the digitalization of the company, which until then did not see the online world beyond social media. I was.
• I also launched the first digital media campaigns (programmatic, search and social) and influencers programs.
• Designed always on strategies for e-mail marketing, social and search.
• Led supplier bids and defined martech together with CMO team. Show less

• I entered B2W/Americanas as a trainee in Dec/2010 and gradually grew within the company, moving up to analyst, and eventually becoming a coordinator. In this exhilarating retail experience, I shaped my growth mindset.
• Monitoring and analysis of the main metrics (CTR, CPC, conversion, etc.) aiming CPA optimization and client acquisition growth.
• Implemented new channels for client acquisition via retargeting, affiliates, Facebook Ads and Google Ads.
• Delivered up to 150% growth YOY… Show more I entered B2W/Americanas as a trainee in Dec/2010 and gradually grew within the company, moving up to analyst, and eventually becoming a coordinator. In this exhilarating.
• Delivered up to 150% growth YOY on client acquisition via new channels.
• Designed conversion tracking in collaboration with IT. Show less

• Redesigned all user touchpoints of the Submarino’s credit card and new card request form.
• Deployment of the invoice via e-mail and the electronic chip card.
• Managed the project for the card request form’s mobile version.
• Development and monitoring of front-end projects with IT teams.
• Development of complementary financial products, like the personal loan, that had average growth of 200% in 2013.
• Delivered up to 150% YOY sales growth via social media.

• Designed and implemented social media always on strategy.
• Developed new brand communication for Submarino’s credit card.
• Put brand on Twitter Trending Topics in 2012.

• Launched a new line of products from scratch.
• Developed marketing calendar and coordinated events.
• Redesigned the e-commerce website focused on SEO and UX.
• Developed a new product registration methodology.

Great fun and deep dive in the north american culture by working during university break.

Ingeniería De Diseño Industrial

Activities and Societies: Intercâmbio estudantil com universidade conveniada a UFRJ. Informática Avanzada, Teoría de la Información y.

Bacharel, Desenho Industrial

Activities and Societies: Graduação, Ilha Design, Encontros Nacionais de estudantes de Design, Iniciação Científica, Jornada Iniciação.