I lead a remote team of 7 people, consisting of Brazilians and other Latin American nationalities and we are Stanley Black&Decker Brazil & LATAM main partner in digital marketing.• Created a new content strategy for all brands (DEWALT, STANLEY, IRWIN, and BLACK+DECKER) in Brazil and LATAM, responsible for growing up to +30% YOY reach engagement rates.• Created paid media campaigns with outstanding brand lift results.• Managed end-user acquisition campaigns that doubled the CRM… Show more I lead a remote team of 7 people, consisting of Brazilians and other Latin American nationalities and we are Stanley Black&Decker Brazil & LATAM main partner in digital marketing.• Created a new content strategy for all brands (DEWALT, STANLEY, IRWIN, and BLACK+DECKER) in Brazil and LATAM, responsible for growing up to +30% YOY reach engagement rates.• Created paid media campaigns with outstanding brand lift results.• Managed end-user acquisition campaigns that doubled the CRM database of the brands in BR.• Created audiovisual content and guidelines that changed the game of the brands’ online presence.• Advocate the use of AI for content creation processes: ChatGPT, Murf, Adobe Firefly, Midjourney and others.• Help push digitalization within SBD by reporting trends and suggesting new marketing fronts and investments.• Launched a digital summit to upskill SBD marketing teams. Show less

As a freelance digital marketing consultant, I had the opportunity to help small businesses boost their branding and structure their online presence from scratch. It was an incredible opportunity to work with smaller brands, witnessing their rapid acceleration, and to roll up my sleeves and get hands-on.

In this position at L’Oréal, I exercised strategic thinking and worked together with many teams to create the business. As the e-commerce manager for ACD (La Roche-Posay, Vichy and SkinCeuticals), I was responsible for the strategy and execution of D2C and B2B online sales.• As the first ever dedicated e-commerce head for the division, I designed long term vision, ambitions, and strategic plan from scratch.• I worked collaboratively with various departments to create processes that… Show more In this position at L’Oréal, I exercised strategic thinking and worked together with many teams to create the business. As the e-commerce manager for ACD (La Roche-Posay, Vichy and SkinCeuticals), I was responsible for the strategy and execution of D2C and B2B online sales.• As the first ever dedicated e-commerce head for the division, I designed long term vision, ambitions, and strategic plan from scratch.• I worked collaboratively with various departments to create processes that benefitted online sales: - With the sales team, I aligned JBPs and ensured sell-in for major calendar initiatives. - With trade marketing, I installed e-merchandising execution, aligned with major offline campaigns. - With product & digital marketing I made sure we had the best content for each launch and leveraged digital marketing campaigns with e-commerce sales. - With the data team I created the first e-commerce report for the division, that served as a model for the whole company. - With the financial team I created the first e-commerce P&L for the division. - I also worked closely with CMO teams to upskill all teams, create processes, and share knowledge between teams.• I created the dermocosmetics category online working closely with major bricks and clicks and pure players.• Launched an award to incentivize and recognize the e-commerce efforts of B2B clients.• Formed the first in-house e-commerce team with specialized designers and analysts.• Doubled the online sell-out representation over the total division sales. Show less

In this experience, I found myself facing a significant challenge: to contribute to the digitalization of the company, which until then did not see the online world beyond social media. I was responsible for designing and supervising all digital initiatives for the ACD brands.• I created, planned, and launched Dermaclub, the first loyalty program of the dermocosmetics market. I had the privilege of presenting it to the CEO at the time and many teams in a Paris convention.• I also… Show more In this experience, I found myself facing a significant challenge: to contribute to the digitalization of the company, which until then did not see the online world beyond social media. I was responsible for designing and supervising all digital initiatives for the ACD brands.• I created, planned, and launched Dermaclub, the first loyalty program of the dermocosmetics market. I had the privilege of presenting it to the CEO at the time and many teams in a Paris convention.• I also launched the first digital media campaigns (programmatic, search and social) and influencers programs.• Designed always on strategies for e-mail marketing, social and search.• Led supplier bids and defined martech together with CMO team. Show less

I entered B2W/Americanas as a trainee in Dec/2010 and gradually grew within the company, moving up to analyst, and eventually becoming a coordinator. In this exhilarating retail experience, I shaped my growth mindset.• Monitoring and analysis of the main metrics (CTR, CPC, conversion, etc.) aiming CPA optimization and client acquisition growth.• Implemented new channels for client acquisition via retargeting, affiliates, Facebook Ads and Google Ads.• Delivered up to 150% growth YOY… Show more I entered B2W/Americanas as a trainee in Dec/2010 and gradually grew within the company, moving up to analyst, and eventually becoming a coordinator. In this exhilarating retail experience, I shaped my growth mindset.• Monitoring and analysis of the main metrics (CTR, CPC, conversion, etc.) aiming CPA optimization and client acquisition growth.• Implemented new channels for client acquisition via retargeting, affiliates, Facebook Ads and Google Ads.• Delivered up to 150% growth YOY on client acquisition via new channels.• Designed conversion tracking in collaboration with IT. Show less

• Redesigned all user touchpoints of the Submarino’s credit card and new card request form.• Deployment of the invoice via e-mail and the electronic chip card.• Managed the project for the card request form’s mobile version.• Development and monitoring of front-end projects with IT teams.• Development of complementary financial products, like the personal loan, that had average growth of 200% in 2013.• Delivered up to 150% YOY sales growth via social media.• Implemented… Show more • Redesigned all user touchpoints of the Submarino’s credit card and new card request form.• Deployment of the invoice via e-mail and the electronic chip card.• Managed the project for the card request form’s mobile version.• Development and monitoring of front-end projects with IT teams.• Development of complementary financial products, like the personal loan, that had average growth of 200% in 2013.• Delivered up to 150% YOY sales growth via social media.• Implemented exclusive offers negotiated with B2W commercial team. Show less

• Designed and implemented social media always on strategy.• Developed new brand communication for Submarino’s credit card.• Put brand on Twitter Trending Topics in 2012.

• Launched a new line of products from scratch.• Developed marketing calendar and coordinated events.• Redesigned the e-commerce website focused on SEO and UX.• Developed a new product registration methodology.

Great fun and deep dive in the north american culture by working during university break.