Brought on to revitalize the business amidst a change in executive leadership. Reversed business decline, positioned the company for sustained success, and drove improvements in revenue, customer engagement, and operational efficiency. Elevated key operational and financial metrics.• Drove a >10X growth in user-generated content and engagement metrics, alongside a seven-fold increase in revenue. • Created a robust GTM strategy, innovative product offerings, and a comprehensive suite of sales tools, including customer personas, playbooks, and presentations that enabled market dominance in four key European markets (>70% listings market penetration).• Expanded the Sales & Operations team from two to 30 team members, including Account Executives, Business Development Representatives, a Sales Manager, and a VP of Sales.• Propelled record sales growth and a 10X expansion of Annual Recurring Revenue (ARR). • Boosted efficiency by streamlining and automating processes, including CRM and Payments Operations.• Led Data Analytics efforts to empower data-driven decision-making company-wide.

Oversaw B2B sales and operational efficiency in General Classifieds (electronics, furniture, pets, etc.); positioned company as an effective sales channel for SMBs. Collaborated cross-functionally with product, tech, marketing, and sales teams. Drove revenue growth, data-driven product excellence, and operational efficiency improvements.• Generated a 5X YoY increase in Monthly Recurring Revenue (MRR) by developing and executing a dynamic GTM strategy for a new B2B subscription product.• Improved product-market fit and enhanced customer satisfaction by optimising market data sourcing and customer feedback integration into B2B product development.• Boosted sales department efficiency by 25% by establishing and implementing an operational analytics framework. Streamlined processes to acquire and retain revenue in collaboration with CRM and Data teams.

Led financial analysis and due diligence, presenting investment opportunities to the board for decisions. Structured and managed investment deals, including negotiations and legal oversight. Supported portfolio companies to drive growth.• Orchestrated a $50M bridge deal in the agricultural sector, yielding an exit IRR of 18%.• Executed a $30M mezzanine investment in toy retail, achieving an exit IRR of 25%.• Managed a $20M LBO deal in dining and entertainment, resulting in an exit IRR of 28%.• Managed three M&A deals in the wave of selling off debt collateral