created the first commercial offer on the German-speaking market for corporate trainings on genAI and prompt engineering, together with Georg Neumann

This project aims at improving students' argumentation skills, AI-supported. Working on my PhD.

Lean development of e-learning platform Learnhub.icunet.group from business case to salesEmbedding purpose-driven company culture through internal communication measures; selected consulting projects with clients

- Developing value propositions and product strategies for new consulting and product lines (e.g. ethnomarketing, reverse innovation, communication and leadership consulting services), incl. co-creation with clients, prototyping, and ramp-up- Didactic concepts for intercultural trainings, blended learning and on-site learning circles- Building-up and orchestrating icunet's innovation and marketing department on a global scale (including offices in the US, Mexico, India, Singapore and China), responsible for P&L- End-to-end key account management for selected, strategic clients in the innovation and consulting field of icunet- Tender Management, acquisition and project lead of larger-scale projects (>1m) for the European Commission (incl. proposal writing) - Steering and designing of pitches with strategic clients- Accompanied student consulting projects on organizational development at Türkisch-Deutsche Universität Istanbul for Bosch and Siemens in Istanbul on site and remote

- Project lead of yearly conference for C-level deciders on international topics, organization of fairs, exhibitions, virtual and on-site events- Introducing KPI and data driven marketing and communication strategies (based on external and internal data sources) - Supervising internal and external communications (responsible e.g. for website, print and digital media)- Supporting sales department in strategic pitches and client presentations

Social enterprise Franz der Bettenbauer – Qualität aus’m Woid is a B2C furniture design and trade company that made an impact in three fields: integrating refugees into the workforce, creating local end-to-end value chains and sustainability in production lines as well as awareness building with customers and other producers.The brand "Franz der Bettenbauer" is still alive. We sold it to a dedicated team of carpenters near Rosenheim. So you will still be able to get a Franz der Bettenbauer-bed. :)

Co-founded a small marketing consultancy and agency, based in Berlin and Passau. This agency is your partner in communication and design. What started as a fun project with Samuel Audebert soon got a little more serious with great client projects.

Organisation of 40+ concerts (incl. booking of artists, communication, technical realisation, documentation, personnel management, publications)www.ew-passau.de

study (mixed methods approach) on mediation and conflict management strategies in a highly controversial energy policy project (Riedl pumped storage power plant)

teaching assistant and student support in an intercultural setting

Corporate Communication and Marketing