Vidhya Rohini Raman Email & Phone Number

New York, Ny, Us

New York, Ny, Us

- Brand Safety & Suitability- Misinformation & Deepfakes detection- Programmatic Optimization- Fraud Detection

Bentonville, Arkansas, Us

Bentonville, Arkansas, Us

Bentonville, Arkansas, Us

 Manage real time fraud detection for Marketplace Sellers on Walmart eCommerce Manage real time fraud detection in all Walmart Stores across US, by building end to end predictive modeling solutions using unsupervised learning and ensemble modeling approach Perform pattern recognition and linkage analysis leveraging graph network algorithms to capture emerging trends in eCommerce/Stores Responsible for maintaining KPIs for Fraud and Returns Abuse impacting all Walmart Stores/eCommerce in US Work on exploratory research projects for anomaly detection using machine learning approaches Explore new methodologies to improve the current predictive modeling process by creating new variables, leveraging new data mining and model building techniques for constant improvement and optimization Collaborate on new tools, design, modeling and reporting processes to improve the productivity of the team

San Francisco, California, Us

 Built new executive level metrics and analytics reporting operations and documentation Support Product with Mobile launch workflow, app and site analytics  Perform opportunity sizing to support marketplace strategy initiatives Support A/B and Hypothesis Testing efforts by product management through data analysis Built post campaign success metrics and customer behavior correlation analysis Provide data analytics support for marketing and public relation initiatives Performed extensive customer profiling, segmentation and customer lifetime value analysis Served as a SPOC for matching and recommendation algorithm effectiveness analysis

New York, Us

 Providing insights to the client about product potential and marketing strategies by performing primary and secondary research on customer demographic data Creating and delivering presentations of findings and recommendations to internal and/or external groups for Marketing Planning and Global Summit Performing Market Penetration, Brand Cannibalization and Product Launch Study based on transactional data Studying data to design and measure campaigns for Customer Relationship Management Programs as Business Partners Working with external agencies to run data-based research projects as defined by the business partner Consolidating business requirements for analyzing, decision-making, and reporting functions Coordinating setting up and training of Offshore Analytics Team with client data warehouse structure and design

Bangalore, Karnataka, In

 Software Engineering Lead Coordinated the Customer Beta Support Systems for Finacle, by managing a team of thirteen members. Provided customer support for various banks across the world through fixing of critical tickets raised.Expedited in development of Cross Currency Payment Systems for Arab National Bank. Had worked on customization of the module by writing script hooks and user hooks. Enhanced my knowledge in shell scripting. Involved in Unit Testing and Integration Testing.Overhauled the Referral Handling Enhancement System for the Development Bank of Singapore. Was involved in development, maintenance and integration testing of the module.

Ms, Information Technology And Management

Be, Electrical And Electronics Engineering