Spearhead the development and execution of comprehensive growth marketing strategies for the Enterprise IT division, overseeing seven high-profile annual conferences & tradeshows (in-person & digital) and year-round training and consulting sales services. Lead omnichannel marketing initiatives to drive brand awareness, engagement, and audience conversion. Leverage data-driven insights to optimize marketing campaigns, enhance lead generation, and maximize ROI through targeted digital, content, and event marketing efforts.

Developed and managed marketing strategies (audience growth/sponsorship growth) and programs for Emerald's retail & design portfolio including; GlobalShop, RFID, RetailX (conference & trade shows), RFID Journal and design:retail magazines, and various award ceremonies and networking Summits/Forums. Marketing programs include audience and client retention and acquisition strategies.Managed a team (3) of support marketing coordinators, specialists, and managers, ensuring performance/quality standards were met for their respective events, conferences and publications.

Developed and managed marketing strategies and programs for Emerald's design portfolio including it's networking events, Forums, Summits, and conferences & expos; GlobalShop, RetailX, and design:retail magazine; Marketing programs include audience and client retention and acquisition strategies.Managed a team of support marketing coordinators and specialists ensuring performance/quality standards are met for their respective shows, events and publications including ICFF, Pizza Expo and RFID @ RetailX.

Strategized and executed marketing initiatives for brands and events within Emerald Expositions' Retail Design portfolio including: GlobalShop Tradeshow & Conference, design:retail magazine and Contract Magazine.

Primary point of contact for a diverse book of business overseeing accounts. Monitored and managed all aspects of daily client performance. Developed and maintained active strong relationships with senior leadership. Established goals across relevant KPIs and identified opportunities for improvement with targeted solutions. Collaborated with teams to ensure effective implementation of digital, social, brand, creative and interactive projects. Forecasted and budgeted account performance.

Developed and implemented technical papers strategy, provided product recommendations, compelling shopper & consumer insights and customer intimacy initiatives including quotations, proposals, lead times, contracts, samples, trials and prototyping activities.• Designed customized presentations and traveled regularly to conduct in-person meetings with new and existing clients. • Planned key industry events including tradeshows, sales meetings, educational seminars, innovation sessions and networking events.

Served as account team leader; developed and implemented extensive brand marketing strategies, plans and budgets for attendee and exhibitor plans for two events in group tradeshow portfolio (Hospitality Design Boutique & Hospitality Design Exposition & Conference).•Grew vendor sales by initiating new online marketing and direct sales initiatives. •Researched and procured lists for campaigns and monitored effectiveness throughout life cycle.•Coordinated development of brochures, web and print advertisements, registration forms and other promotional pieces, including copywriting and working with graphic design team, show team and partners and vendors. • Tracking of promotional efforts, including costs and weekly trending of attendance. •Conducted post show ROI analysis of marketing plans, interpreted analysis and performed industry research to improve future marketing efforts. •Represented agency to clients; developed and recommended marketing programs; developed new accounts; reactivated dormant client relations, deepened and broadened C-level and long term relationships. •Managed advertising campaigns.

Managed a 300+ client list that included making interactive recommendations ensuring their overall goals, satisfaction and needs were met.

Managed day-to-day client relationship to ensure customer satisfaction and maximize revenue of recruitment advertising transactions.