I help founders scale DTC brands in the US and UK.Past projects include: — Fractional CMO for CAROL Bike, scaling the fitness brand in the US— Fractional CMO for Oddbox, a fruit & veg box subscription company fighting food waste— Brand positioning project for Natures Menu, a pet food company— Rebranding and growth strategy for The Naked Pharmacy, a natural supplement company— Go-to-market strategy for Homesearch, a PropTech B2B SaaS company

For Play Couples Chocolate is intimacy-enhancing chocolate formulated to stimulate. For Play exists to empower couples to prioritise intimacy, leading to more fulfilling love lives.

ACTA School was established to enable young marketers to learn practical, hands-on skills for marketing today. I have designed, created, filmed, edited, and launched 3 courses on Udemy, attracting 12,000 students and achieving a 4.5-star rating. These courses are 'Social Media Management,' 'AI in Marketing,' and 'Multi-Channel Marketing Campaigns.'

CAROL is the smartest, most effective exercise bike—with workouts backed by science. Developed in collaboration with leading exercise researchers. To create your most time-efficient workout.

Teaching Growth Marketing at Jolt.io

• Marketing Strategy: advised on the marketing strategy to drive growth in line with investors' expectations.• Rebranding: guided senior leadership team and the brand agency on the rebranding• Team building: assembled a team of consultants to execute the strategy.• Growth: 3x sales growth 3 months post rebranding.

• Acquisition: Acquired 1,500 learners from 50+ countries (Africa & Asia) in the first year of acquisition.• Marketing Campaigns: Managed marketing campaigns to drive brand awareness (Social Media advertising, thought-leadership webinars, Ambassador program); lead acquisition (open days, partnership)s and lead conversion (scholarships, product enhancements, social events).• Digital Marketing: Scaled acquisition in target and test markets using paid Social Media, Google Ads, SEO, LinkedIn, influencer marketing, affiliates and traffic partnerships; decreased CPA by 70% in Nigeria. • Product Marketing: Created launch plans for new academic products as well as product enhancements.• Brand Marketing: Hired an in-house creative team of copywriters, designers, and motion graphics specialists to create brochures, graphics, animations, videos, UX/UI designs, and B2B materials.• Website Launch: Launched the website and blog from scratch leading on messaging, UI design and tech launch. • Team leadership: Expanded a virtual team from 2 to 15 people in four countries and effectively engaged freelancers and agencies.

• Marketing Strategy: Created integrated marketing strategy targeting corporates, SMEs, and consumers, including segmentation, messaging, and go-to-market plans.• Brand Marketing: Consolidated brand guidelines; created creative assets; TV, outdoor, and Social Media campaigns to build brand awareness and generate direct response.• Performance Marketing: Managed in-house PPC, SEO, app marketing, retargeting, paid social, affiliates, and partnerships globally across 16 markets.• Growth Marketing: Identified new channels, devised multiple growth experiments and A/B tests, CRO, landing page optimisation, and product marketing. • PR & Content Marketing: Increased media coverage by 100%; focused content on generating links and traffic; launched PR activities in the US.

• Retention Strategy: Established a retention marketing strategy and built a retention team for QuickBooks product (cloud-accounting SaaS targeting SMEs)• Marketing Strategy: Led digital marketing strategies, including product marketing, customer lifecycle management, content strategy, lead generation and nurturing, CRM strategy, customer training, and event and webinar marketing• Integrated Campaigns: Launched integrated retention campaigns via email, social media, retargeting, web and product personalisation, and inbound / outbound customer care

• Customer Strategy: Led integrated customer engagement strategy and approaches for proposition launches, customer touch points, digital experience, loyalty and retention, CRM campaigns and lifecycle management• Retention Strategies: Drove anti-churn programmes and predictive modelling to analyse churn propensity, behavioural patterns and spending habits to proactively target and retain customers• Data Analytics: Improved capabilities for analytics, market research, data capture, predictive models and customer survey feedback to target key actions on churn, cross-sell and user experience.• Team Leadership: Led UK and offshore team including senior customer marketing managers, campaign managers, data analysts and marketing executives

• Commercial Leadership: Managed prepaid P&L (£500m) by leading strategic planning, budgeting, gap closure analysis, data analytics, customer insights and pricing/revenue engineering• Product Marketing: Launched EE pay as you go proposition, covering market research, proposition design, pricing models, business case, technical feasibility, user experience, branding and communication • Customer Lifecycle Marketing: Drove anti-churn programmes and predictive modelling to analyse churn propensity, behavioural patterns and spending habits to proactively target and retain customers• Customer Experience: Overhauled payment and digital self-serve experience boostinge NPS

• Strategy and Roadmap: Managed prepaid and postpaid P&L, overall strategy, budget, product strategy, demand generation and communication roadmaps • Marketing Strategy: Grew market share from 36% to 38% using seasonal acquisition promotions, real-time CRM campaigns and monetising the launch of data bundles• Revenue Engineering: Launched innovative proposition with yield management, used decoy pricing for postpaid plans and launched seasonal pricing promotions

• Prepaid Strategy: Reversed declining trend in prepaid revenues by reshuffling prepaid product, launching and branding new propositions (Favourite Numbers, Emergency Credit), establishing top-up stimulation and applying pricing and revenue engineering techniques • Demand Generation: Established seasonal promotions to drive acquisition; created new channels of acquisition including promo teams, online and telesales

• Prepaid Strategy: Led prepaid segment strategy, go-to-market plans and innovative campaigns to stimulate top-up, increase seasonal acquisitions and maintain a high market share of 67% despite aggressive competition • Loyalty and Engagement: Launched an innovative points-based loyalty programme to reduce churn by 7% year-on-year and differentiate the overall prepaid proposition from • Innovative promotions: Won Orange Group Best Practice Award for launch an innovative traffic stimulating promotion using yield management

• Marketing Strategy: Led brand strategies, integrated marketing plans, portfolio design, product launches and demand generation of FMCG products for beverages (Nescafé), confectionery (KitKat, Lion) and culinary (Maggi) using creative ATL and BTL campaigns• Media Strategy: Developed creative media campaigns to launch new brands and stimulate sales of existing brands, whilst delivering cost savings by optimising media contracts, buying and planning