Generated online traffic to the website through online ordering, and reservations. Ensured smoother online ordering process for customers which increased revenue per order by 20% and reduced staff hours.• Created PR campaigns online and on-site that pulled patrons into the restaurant.• Extracted data from point of sale system and created email marketing campaigns.

Oversaw the social media strategy for departments in the government sector. Managed online brand and product campaigns to raise brand awareness. Responsible for planning and budgetary control of all digital marketing.• Evaluated customer research, market conditions and competitor data resulting in a solid implementation plan.• Developed and executed an integrated online strategy for events, branding, public relations, and business development.• Advised clients on new technologies that keep them at the forefront of developments in digital marketing.

Improved the company’s marketing strategy to support the growth from a small family business into an industry leader. Built from the ground up, the company’s social media presence resulting in increased sales over online platforms. Streamlined the corporate branding guidelines which resulted in more focused product lines. • Assisted with product launches that resulted in increased revenues. Executed highly-successful PR campaigns despite limited budget and resources. • Spearheaded social media initiatives, including Facebook, Instagram, and connecting them to the corporate website. Implemented a new payment gateway allowing customers to purchase products using payment options online.• Ensured all marketing materials and product packaging adhered to corporate branding and industry guidelines.

Advised clients on executing strategic marketing initiatives across online platforms such as Google AdWords, Google Analytics, Facebook, Instagram, and Website. Managed client budgets ranging from $1M to $2M annually.• Oversaw client’s online marketing initiatives that elevated the client’s campaign performance that focused on ROI.• Partnered with internal teams to ensure marketing deliverables meet timeline and compliance requirements. • Approved online implementation plans developed by junior staff ensuring the agency as a trusted advisor.• Used PPC, SEO, email campaigns, blogs, and other social media experience to generate leads.