Develop and execute multi-channel ABM marketing strategy to drive growth and revenue within targeted financial firms.

Led strategic marketing strategy within women and children’s health service line. Collaborated with internal stakeholders, physicians, practices, and hospital units to develop messaging in support of multi-channel digital campaigns to drive awareness of services. Worked closely with creative team on concepts to drive compelling content across SEO/SEM, website, video, e-newsletters, and social media. Tracked and measured campaign results. Developed print collateral and offline presentations to support physician referral program and cross-marketing services. Produced and managed key track sessions at annual conference. Organized partner-marketing efforts with major regional health systems.• Launched aggressive digital campaign for obstetrics service line that resulted in over 500 highly-qualified leads over four-month period.• Served as co-lead in $1,000,000 regional advertising campaign to promote key partnership with Children’s Hospital of Philadelphia.

Developed vertical marketing strategy for reference checking solutions in healthcare market. Created compelling content for integrated campaigns that targeted healthcare recruiters across digital and offline channels. Secured promotional advertising activities with various healthcare organizations and publications. Worked closely with events team for participation in regional and national conferences. Supervised external agencies and vendors. Managed vertical budget.

As Marketing Campaigns Manager for the Public Sector vertical, I produced and promoted targeted online lead generation campaigns in support of sales team revenue goals. Integrated campaigns included management of third party webcasts, advertising activities, collateral/ white paper creation, social media updates, product launch timelines and materials, SEO optimization, internal/external communications and budget management.Responsibilites also included input and management of all campaign activities in Salesforce.com and Siebel systems.Relationship building among colleagues and executives was paramount to effectively executing campaigns to meet objectives and achieve success.