Samuel Sunderaraj

Samuel Sunderaraj Email and Phone Number

VP and Head of GTM @ Petavue
Seattle, WA, US
Samuel Sunderaraj's Location
Seattle, Washington, United States, United States
Samuel Sunderaraj's Contact Details
About Samuel Sunderaraj

Samuel Sunderaraj has the following experience in sales management:Driving and initiating contact with senior decision-makers at Small To Enterprise Accounts (C-level)Scaling revenue from $0m to $30Million+ in ARRRevenue retention ($30M+)Building sales teams from 1 to 30+Experience in building a successful sales organization from scratch, including recruiting, hiring, and developing compensation plans.Leading sales teams that are metrics driven & efficientStart-up advisor - Building high performance sales teams that are metrics focused and scaling for growth - Focus on customer & company success ("customers pay the bills") - Sales metrics execution - managing cost of opportunity acquisition while driving top line revenue- Territory and Market Optimization – executing to high conversions on the active funnel.- Creating Value = sales multiple- BOD Metrics & Analysis- Funding (Seed, Series A-C,)

Samuel Sunderaraj's Current Company Details
Petavue

Petavue

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VP and Head of GTM
Seattle, WA, US
Website:
petavue.com
Employees:
24
Samuel Sunderaraj Work Experience Details
  • Petavue
    Vp And Head Of Gtm
    Petavue
    Seattle, Wa, Us
  • Boldcap
    Operating Gtm Advisor
    Boldcap Jan 2024 - Present
    SaaS / AI generation of companies coming out of India are going to create immense value. Currently working on Petavue within the BoldCap portfolio.
  • Avoma
    Revenue Consultant/Gtm Advisor
    Avoma Jan 2024 - May 2024
    Palo Alto, California, Us
    Rearchitecting the GTM org working with the executive team as they get ready to scale in 2024Avoma is a Series A Conversational Intelligence Platform with over 900 customers!
  • Pebble
    Vp/Head Of Gtm
    Pebble Dec 2022 - Jan 2024
    Seattle, Wa, Us
    Technology can level the playing field between Google and startups on healthcare and wellness benefits. Powered by AI, Pebble’s technology creates custom benefits packages for companies that rival those offered by America’s biggest corporations. Pebble is funded by XYZ Capital ($17m seed round announced in December 2022)
  • Falkon
    Vp/Head Of Gtm
    Falkon Jan 2021 - Dec 2022
    Seattle, Us
    Early stage GTM awesomeness and building. Falkon is the go-to-market + revenue operations platform that assists revenue teams with accelerating pipeline development, revenue efficiency and workflow integration that optimizes their current tech stack Falkon is backed by Greylock (seed), OMERS Ventures (Series A) both leading venture capital firms.
  • Insent
    Revenue Consultant
    Insent Aug 2020 - Jan 2021
    Seattle, Washington, Us
    Currently consulting with the team at Insent which is a real-time B2B revenue acquisition platform engaging prospects earlier in their buying cycle. Insent's conversation platform will initiate relevant conversations with buyers on a website as well as the third-party B2B content. Insent is a graduate of Techstars 2019 and is a fast growing startup with distributed teams across two continents (Asia and North America). Stay tuned for more announcements!
  • Madrona Venture Labs
    Gtm Consultant
    Madrona Venture Labs Sep 2019 - Jan 2021
    Madrona Venture Labs is a startup studio based in Seattle and housed at Madrona Venture Group. Currently partnering with the technical team on ideas (including customer discovery, analysis etc.) and helping with building the next big thing!
  • Routable
    Revenue Consultant
    Routable Feb 2020 - Jul 2020
    San Francisco, California, Us
    Currently consulting with the team at Routable as it builds out its GTM engine (early stage awesomeness with an amazing product and engineering team that is going big in the Fin Tech space!) Routable is the simplest way to send and receive business-to-business (B2B) payments. Our secure payments solution helps your Accounts Payable / Accounts Receivable team automate bill-pay and invoicing, find errors, request authorization from supervisors, and streamline your company’s cash flow. Routable is a graduate of Y Combinator and is funded by amazing Seed/Series A investors.
  • Logixboard
    Revenue Consultant
    Logixboard Aug 2019 - Jan 2020
    Seattle, Washington, Us
    Currently consulting with the amazing founding team at Logixboard (Early Stage Awesomeness!) Logixboard is a SaaS based Customer Engagement Platform transforming the digital landscape of the $2 Trillion freight forwarding industry. Logixboard is a Techstars Seattle 2019 graduate and is funded by Social Leverage, F-Prime Capital (Fidelity) & Founders Co-op. -Built out GTM/Sales model for the founding team (post seed round)-Sales playbook construction -Rapid logo acquisition within the Freight Forwarding vertical -Customer acquisition globally across North America, Europe, LATAM and Australasia
  • Skilljar
    Vice President Of Sales
    Skilljar Apr 2018 - Jul 2019
    Seattle, Washington, Us
    Skilljar is the leading customer training platform for enterprises to accelerate product adoption and increase customer retention. Our award-winning product enables companies to deliver beautiful customer training experiences backed by data. We’re much more than just a learning management system (LMS) - our product is purpose-built for customer and partner enablement. Features include a best-in-class student experience, payments engine, social certifications, advanced analytics, and integrations with Salesforce and Marketo. Our enterprise-grade platform provides all the essential tools for Customer Training and Enablement teams to successfully onboard, engage and retain customers.Founded in 2013, Skilljar is based in Seattle, WA and backed by Mayfield, Shasta Ventures, and Trilogy Equity Partners. To learn more about how Skilljar can help transform your customer enablement strategy, visit www.skilljar.com.
  • Outreach.Io
    Advisor
    Outreach.Io Jul 2014 - Jun 2019
    Seattle, Washington, Us
    Advisor to the founding team (all things GTM) since the summer of 2014 and through 4 rounds of funding (Seed, Series A, Series B & Series C). Outreach is funded by MHS Capital, The DFJ Growth Fund, Trinity Ventures & Microsoft Ventures.Outreach is the leading sales engagement platform! Outreach is now valued at $5Billion+
  • Livestories
    Vice President Of Growth Operations
    Livestories Jul 2016 - Mar 2018
    Seattle, Wa, Us
    Joined LiveStories to lead growth (early stage awesomeness and building a world class sales & growth team!). LiveStories is a SaaS based Civic Data Engagement Platform that enables modern governments, healthcare organizations and nonprofits around the world to engage, communicate and collaborate with their constituents. The mission is to enable data driven decision making, policy outcomes and storytelling.About a 100 organizations now use LiveStories for their data engagement needs. LiveStories customers/partners include Maricopa County, City of New Orleans, Marin County, DoD, Gates Foundation, San Bernardino County and the City of Melbourne. Our partners find that creating understanding for an issue is a prerequisite to inspire actionOwnership and Milestones include:Customer Engagement / Sales Customer Success / Account ManagementMarketing Series A Raise (July 2017)Accelerated customer acquisition post seed round (2016) LiveStories is backed by Ignition Partners, True Ventures, Founders Co-Op and Social Leverage.
  • Extrahop Networks
    Vice President Of Inside Sales
    Extrahop Networks Jul 2014 - Jul 2016
    Seattle, Washington, Us
    ExtraHop is the global leader in real-time wire data analytics. ExtraHop has transformed wire data into a key source of visibility and intelligence for IT operations teams with its Wire Data Analytics platform. Organizations such as Concur, Morgan Stanley & Lockheed Martin use the ExtraHop intelligence platform! The IT Operations analytics (ITOA) is a $30 Billion market. Responsibilities include:Sales & Account DevelopmentGrowing & Scaling the Inside Sales team globally (NA, EMEA & APAC)Pipeline Development Revenue ManagementLead optimization & conversions Marketing-Sales AlignmentSales Stack Architecture and Reporting Extrahop Networks is a high-growth tech company backed by the valley's top venture firms such as Technology Crossover Ventures (TCV), Meritech and Andreessen Horowitz. Investors in ExtraHop also include Madrona Ventures & Sujal Patel the Founder of Isilon Systems (Purchased by EMC).In May of 2014 ExtraHop Networks closed a $41 million round of Series C financing. Extrahop was acquired by Bain Capital for $1B
  • Simply Measured
    Head Of Sales
    Simply Measured May 2013 - May 2014
    Seattle, Wa, Us
    Simply Measured brings social media analytics to life. The company’s measurement and reporting solution aggregates social media data and web analytics from more than a dozen sources and presents it in a single dashboard that is easy to access on the fly and share across a team. Simply Measured is trusted by more than 30 percent of the top 100 global brands and more than 60,000 users. Learn more at http://simplymeasured.com. Simply Measured is funded by Bessemer Ventures and MHS Capital. Responsibilities as Head of Sales Included:Scaling & Build out of the Account Development, Market Development & Sales teams (from 4 to 40+)Scaling and Growing the Simply Measured Sales Organization (achieved 100%+ YOY Growth)Growing Revenue (Gross New MRR - Achieved 100+% YOY Growth) Growing Customer Count (Increased paid customer count by 3x)Sales Operations (Hired Sales Operations Manager)Account Development & Sales Enablement (Hired Account Development Manager)Corporate Sales (Hired Corporate Sales Manager)Sales Systems that enable scale and rapid growth Sales Compensation models (Implemented Xactly) Enterprise Sales Strategy & Infrastructure (Created Enterprise Sales team and the Market Development team to support prospecting efforts)In March of 2014 Simply Measured announced a $20 million Series C round of funding led by Trinity Ventures with participation from Bessemer Venture Partners, Four Rivers Group, MHS Capital and other existing investors. Additionally, over the last year, Simply Measured has more than doubled both revenue and customers. A validation of the accelerating investment in social media as brands enter the next phase of digital marketing maturity.
  • Limelight Networks
    Senior Director Of Sales & Business Dev - Video Platform And Mobility Solutions (Saas)
    Limelight Networks Oct 2011 - Apr 2013
    Tempe, Arizona, Us
    Promoted to Senior Director of Sales & Business Development as of October 2011. Responsibilities include global ownership of the Limelight Video Platform and Mobility sales efforts (Limelight's SaaS business). I left Limelight Networks after all milestones (as part of the Delve acquisition) were met and the video platform business acquired over 600 customers and $20 Million + in ARR. The Video Platform customers included The NFL, Warner Bros, QVC, MBC, Citi Group, Legg Mason and others. Member of Founders Circle 2011 - For achieving 100%+ YOY Revenue growth for 2 consecutive years (Video Platform Business Unit/SaaS Revenue)
  • Limelight Networks
    Director Of Sales - Video Platform Solutions Group
    Limelight Networks Aug 2010 - Oct 2011
    Tempe, Arizona, Us
    Limelight Networks, Inc. (NASDAQ: LLNW) provides on-demand software, platform and infrastructure services that help global businesses reach and engage audiences on any mobile or Internet-connected device, enabling them to enhance their brand presence, build stronger customer relationships, optimize their advertising, and monetize their digital assets.In this role I lead the sales efforts for the Video Platform Solutions Group at Limelight Networks. I was also responsible for integrating the video platform offering into the overall sales model at Limelight Networks. The process rapidly led to client acquisition globally.
  • Delve Networks
    Director Of Sales
    Delve Networks Dec 2008 - Aug 2010
    Seattle, Wa, Us
    Delve Networks is an innovative provider of Video as a Service solutions. We provide a thorough experience to content providers, marketers and online video advertisers who in turn wish to provide a unique experience to their customers. Delve Networks aims to capitalize on the online video and interactive market - this is expected to reach $7.2 Billion by 2012. Delve is ventured backed by DFJ Network and Intel Capital, two of the largest venture capital entities in the world.My role at Delve Networks included the following:• Led sales efforts in account development and new revenue generation within small to enterprise accounts• Increased paying customers to over 150 (including large clients within health care, financial services, media & entertainment and retail)•Established sales process throughout the go to market effort•Established sales metrics and sales velocity process including set up of social media optimization for the sales team. •Responsibilities also included driving new and existing revenueIn August of 2010 Limelight Networks (NASDAQ: LLNW) validated customer demand and Delve's product offering by moving quickly and acquiring the company. Led the sales integration efforts post acquisition and client retention efforts. In 2011 we quadrupled sales of the Limelight Video Platform offering.
  • Entellium Corporation
    Sales Manager
    Entellium Corporation Nov 2007 - Nov 2008
    Us
    Managed a sales team at Entellium corporation. Entellium offers a leading SaaS based CRM solution to the SMB Market. In my opinion this represents the largest market opportunity for any CRM solution that focuses on sales effectiveness and performance.My responsibilities included rolling out sales cycle acceleration strategies and competitive intelligence to the sales organization. I have successfully incorporated a sales process that drives urgency and velocity. I pride myself in developing sales "innovation" challenging traditional models of account penetration and selling. In the era of extensive data including social data, only organizations that adopt unique methods of selling will increase revenue and accelerate sales cyclesEntellium was purchased by Intuit Corporation.
  • Cdk Global (International)
    Account Executive
    Cdk Global (International) 2003 - 2007
    Austin, Texas, Us
    Helped launch the initial Inside Sales team. President's club winner 2003-2004 at Cobalt now CDK Global (NASDAQ: CDK). Sold an Enterprise Class CRM solution to the automotive retail market. Consulted with the dealer eco-system for OEM's like Toyota, Lexus, Chrysler, GM, Honda on executing e-business strategies to optimize internet spend/yield. The Cobalt Group was eventually bought by ADP for $400 Million and spun off as CDK Global.
  • Pivotal Corporation
    Channel Sales Manager
    Pivotal Corporation Apr 2000 - Jul 2003
    I was responsible for driving licensing revenue among channel partners in North America. Pivotal CRM at that time was the leader in the Mid-Market for an on-premise solution. It was primarily optimized for the Microsoft Platform. Pivotal went public (NASDAQ: PVTL) in 2000 achieving over $1B in market capitalization.Pivotal Corporation was subsequently bought by CDC Software Corporation. CDC Software is a constellation of businesses ranging from CRM solutions to collaboration software. It currently has annualized revenues of over $400 Million.
  • Zones
    Account Executive - Zones Business Solutions
    Zones Mar 1999 - Mar 2000
    Auburn, Wa, Us
    I was responsible for "self" building the pipeline and did so by cold calling and working partner relationships. Consistently achieved over $150K in monthly revenue (hardware and software).
  • Eddie Bauer
    Sales Allocation Analyst
    Eddie Bauer Mar 1998 - Mar 1999
    Seattle, Washington, Us
    I was the allocation analyst for the merchandising group at the Redmond Headquarters. Worked on allocating key merchandise to Eddie Bauer's 600+ stores throughout North America. This was based on sales trends, customer behavior and store sales. Worked on the initial launch of the DSS implementation (Decision Support Systems).

Samuel Sunderaraj Skills

Saas Enterprise Software Solution Selling Crm Sales Process Business Development Start Ups Salesforce.com Go To Market Strategy Cloud Computing Strategic Partnerships Strategy Sales Management Sales Account Management Analytics Professional Services Management Direct Sales Sales Operations Mobile Devices Leadership Product Management Product Marketing Channel Partners Lead Generation Web Analytics Entrepreneurship Selling Business Intelligence Business Strategy Digital Strategy Competitive Analysis E Commerce Contract Negotiation International Sales Virtualization Marketing Strategy Customer Retention Marketing Management Cold Calling Business Analysis Mobile Technology Vertical Marketing Business Planning Value Based Selling Online Advertising Partner Management Channel Forecasting

Samuel Sunderaraj Education Details

  • Arkansas State University
    Arkansas State University
    Marketing And Logistics Operations
  • Biola University
    Biola University
    Finance
  • Madras Christian College
    Madras Christian College
    Economics & Quantitative Analysis
  • St Paul'S High School, Hyderabad
    St Paul'S High School, Hyderabad

Frequently Asked Questions about Samuel Sunderaraj

What company does Samuel Sunderaraj work for?

Samuel Sunderaraj works for Petavue

What is Samuel Sunderaraj's role at the current company?

Samuel Sunderaraj's current role is VP and Head of GTM.

What is Samuel Sunderaraj's email address?

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What is Samuel Sunderaraj's direct phone number?

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What schools did Samuel Sunderaraj attend?

Samuel Sunderaraj attended Arkansas State University, Biola University, Madras Christian College, St Paul's High School, Hyderabad.

What are some of Samuel Sunderaraj's interests?

Samuel Sunderaraj has interest in Social Services.

What skills is Samuel Sunderaraj known for?

Samuel Sunderaraj has skills like Saas, Enterprise Software, Solution Selling, Crm, Sales Process, Business Development, Start Ups, Salesforce.com, Go To Market Strategy, Cloud Computing, Strategic Partnerships, Strategy.

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