• Support Google Ads team by maintaining and optimizing client campaigns across Search and YouTube; optimizations include negative keyword analysis and enhancing ads/landing pages to improve Quality Score• Plan and activate Google search campaign using data-driven tools such as SEMRUSH and Google Keyword Planner; activities include researching keywords to target, crafting ad copy, and configuring Campaign and Ad Group settings• Support Analytics team by pulling reports from data sources such as GA4, Google Ads, and CallRail for ad-hoc client data analysis projects and Quarterly Business Reviews• Support Management team in creating internal SOP and best practice documents for SEO, Keyword Research, and AI• Assisted Data Science team in creating an Analytical Base Table by normalizing media spend and sales data from disparate data tables to be used in a Marketing Mix Modeling project

• Interviewed over 300 prospective members to build a final class of the 20-30 strongest candidates for the 2023 term

• Supported SEO team by setting up and syncing store information for client’s 38 retail locations across Google, Apple, Bing, and Facebook following best practices for each platform leading to enhanced Local SEO presence• Developed a customized creative asset database in Excel for the Media and Creative teams which reduced operational time needed to document and locate assets • Read a creative brief and wrote persuasive copy for a client email campaign utilizing agency-approved AI tools resulting in a higher-than-average conversion rate for generating inbound phone call leads• Supported the Consulting team with competitive research projects following a documented internal process• Maintained client and agency YouTube channel which included uploading, tagging, and scheduling video releases• Attended commercial shoots and learned the process of filming, directing, and editing a spot from start to finish