Vangelis Serafis Email & Phone Number

Athens, Attiki, Gr

- Driving the growth strategy of the company in a profitable way- Coordinating the cooperation between the performance marketing team and other teams like product development- Overseeing the implementation of marketing strategy across all marketing channels- Providing strategic guidance on new digital technologies, curating emerging tech, partners and tools to bring innovation to digital activities- Leading Affiliate, SEM, SEO, Paid Media, CRM and Content strategy- Establishing KPIs, metrics, reporting and analytical capabilities to fully understand and manage performance and to enable continuous improvement- Working with business owners to redefine critical KPIs using online metrics, developing benchmark criteria for online metrics, setting monthly/annual targets, reporting on all aspects of usage and making data-driven optimization decisions

London, , Gb

A Hybrid role consisting of the overview of (a) Upstream's Digital Marketing needs and (b) Managing a Digital Marketing Agency serving 3rd party clients in the mobile marketing ecosystem- Leading a multi-national team of Digital Marketers, Digital Designers, Digital Copywriters and Ad Compliance Analysts- Responsible for the overall digital marketing budget control, campaign execution and profitability and overall PnL of all Digital Marketing activities- Managing and maintaining relationships with 3rd party vendors that support the digital marketing department, from vendor registration & contract management, to payment tracking- Leading the entire lifecycle of User Acquisition campaigns, including developing, executing, coordinating, and measuring integrated campaigns to support consistent and relevant demand generation

London, , Gb

- Overseeing the User Acquisition campaigns in more than 15 countries around the globe with advertising budget of more than 5M € per year, ensuring all company KPIs (revenue, margin, profitability) are met- Liaising with Technical teams in order to drive the Product Development of the features that will meet the clients' needs- Liaising with Commercial teams and providing the needed point of view, training and expertise towards the Company's clients- Overseeing the digital infrastructure needs and the Operational Excellence of the departments, catering for the needed training, guidance and coaching of each team member- Analyzing data from company's Data Visualization tool (Tableau) in order to make strategic and data based decisions to support and optimize current digital activities and support new initiatives

London, , Gb

- Shaped from scratch a newly formed digital marketing department handling the Digital Operations, hiring, training and on-boarding of new members- Developed the company's User Acquisition methodology in order to expand to new markets and gain new business- Shifted the User Acquisition activities towards Media Buying and MarTech while monitoring and evaluating results and performance across a wide variety of channels (native, search, in-app, display, social, push notifications)- Provided coordination with multiple team leads on project development, timelines, and results- Performed regular analysis to determine the viability of new initiatives, A/B testing results and Conversion Optimization actions- Provided consistent and regular strategic and operational alignment throughout the team by mutually establishing ambitious Objectives and Results while encouraging opportunities for growth- Maintained close relationship with key suppliers, internal & external stakeholders

London, , Gb

• Designing, planning and developing acquisition and sales campaigns via Digital Media• Preparing and delivering pre-campaign briefings, providing the necessary information to the international copywriting team and leading the creative process to ensure each campaign is a success• Ensuring all campaigns are delivered effectively, to deadline and deliver against business objectives• Monitoring the effectiveness of campaigns and implementing changes where necessary for optimizing revenues.• Providing detailed analysis and reporting of each campaign, including interpretation, commentary and recommendations• Researcing and testing new Digital Media Channels in order to increase growth and revenues

Kifisiá, Attiki, Gr

• Insight-driven and proactive Account Management• Monitoring performance of marketing programs againtst ROI goals and making strategic optimization decisions• Collaborating with Enginnering and Design Teams to develop digital activities that support client objectives• Identifying business growth opportunities for clients and managing their implementation• Supporting sales pitches and expanding client services portfolio (offers, quotations, proposals, presentations, closing, analysis & reporting)• Ensuring the quality and accuracy of all delivarables• Keeping up to date with new products in the market and competitor activity• Participating in Trade Marketing events and Thought Leadership Initiatives (eg. AllThingsPerformance, AllThingsFacebook, ICEEfest etc.)

Gr

- Planning and development of holistic digital experiences for existing & new brands across diverse markets (Fashion ,Retail, Hospitality, B2B)- Planning, management & coordination of clients’ Digital Strategy (SEM, Display, Social Media Marketing, email & mobile marketing)- Market Research & Benchmarking

- Responsible for the IT infrastructure, reffering to the CEO- Research & Development for new Technologies and solutions to the needs of an expanding company

Gr

- Oversaw & guided 4 team members through training & workflow organization.- Coordinated across multiple departments (Web Development, Digital Marketing, Social Media Marketing, Business Development etc.) & collaborated with external professionals- Managed clients’ digital marketing plans, developed strategies to optimize results and improve ROI

Athens, Gr

- Responsible for the technical training of new employees- Responsible for the technical training & walkthrough of new clients- Member of the International Support Team with daily communication with clients accross Europe, Asia & United States- Responsible for testing & deploying Peoplecert’s revised Automated Examination System

Magoula, Attica, Gr