Virginia S. Harrington Email & Phone Number

California, United States

Oakland, CA

• Manage and negotiate municipal franchise agreements; contract compliance
• Implement strategies and new technologies to improve diversion, recycling and compost participation; reduce contamination and methane emissions
• Stay current on legislation, regulations, local ordinances and state mandates for the environmental and waste management industry such as SB 1383, AB 341, and AB 1826
• Manage municipal public education budgets, projects, and campaigns to promote keeping communities clean and grean
• Work cross functionally with WM Communications, Finance, Reporting, Operations and other internal departments
• Develop partnerships with municipal and community stakeholders

San Francisco Bay Area

• As a contractor via BB&A I represented Meredith Corporation as an Account Director for Allrecipes (8/2017 - 3/2019) and for EatingWell Media Group (8/2017 - 10/2018). Responsibilities:
• Managed national accounts & RFPs in the northwest region (SF-Seattle-Portland) - client direct and agencies
• Worked with client partners to find solutions to their marketing goals utilizing various media products
• Worked on media agreements, negotiations and business development full cycle
• Worked cross-functionally with Meredith research, marketing, finance, and production departments to create client proposals and ensure successful campaign execution
• Led account brainstorm meetings; contributed to brand strategy and media product development

San Francisco Bay Area

• Responsible for growing revenue, RFPs, and managing Book of Business and day-to-day relationships for a list of B2C and B2B tech clients, leading all aspects of business development, strategic media partnerships.
• Developed media partnerships across the full portfolio of Time Inc. brands; these brands included PEOPLE, Time, Entertainment Weekly, FORTUNE, Sports Illustrated, Travel and Leisure, Real Simple, and others
• Dual advocate evangelizing Time Inc. while also internally representing clients partner’s needs, interest, and feedback
• Collaborated to find advertising and marketing solutions for clients utilizing the array of Time Inc's multi-platform products and capabilities such as native advertising, branded content, digital.
• Managed projects working cross-functionally with sales, marketing, account management, research, finance, ad ops, legal, and production TIME INC DIGITAL NETWORK: 136 million UVs, 1.7 billion PVs (comScore.

San Francisco, CA

• Responsible for growing revenue, RFPs, and managing Book of Business and day-to-day client relationships for all media accounts in the northwest region for Entertainment Weekly and EW.com
• Developed client advertising solutions utilizing the EW portfolio of products including digital (multi-platform desktop/tablet/mobile), social, video, print, and events
• Identified and effectively led the account relationship responding to RFPs and proactively bringing ideas to key decision makers for new opportunities (clients and agencies)
• Dual advocate representing EW, it’s products, and narrative while also internally representing clients partner’s needs, interest, and feedback
• Managed projects working in a highly collaborative process cross-functionally with marketing, research, ad ops, and production while being the main contact for clients and agency partners
• Diligently ensured that all projects were completed thoroughly, accurately, and on time; managed territory budget and forecasting

San Francisco, CA

• Contributing member of the All You magazine / allyou.com management team
• Launched new brand to the marketplace: All You magazine and AllYou.com, targeting value-seekers/smart shoppers in the women’s lifestyle category (home, fashion, food, health, and family)
• Start-up environment, contributor to developing the GTM strategy
• Contributor for refining ALL YOU as a new product, the distribution strategy, and ways to grow the subscriber base and digital user base
• Proactively drove new business development by attending industry events, focus groups, bringing research insights, strategic ideas, sponsorships, and opportunities to prospects
• Worked cross functionally with sales, marketing, research, finance, ad ops, production

San Francisco Bay Area

• HEARST -- San Francisco Chronicle and SFGate.com:
• Worked collaboratively with Account Executives, Sales Managers, and Directors on the national sales and regional sales teams to drive sales and grow revenue for the San Francisco Chronicle and sfgate.com
• Proactively drove incremental revenue and new business development by creating promotional sales programs, and identifying non-traditional revenue opportunities and tie-in partners
• Utilized needs analysis sales approach to identify new pockets of potential revenue
• Worked cross functionally with marketing, advertising, and business development departments
• Led internal and external meetings, and met with both clients and ad agencies

San Francisco Bay Area

• Managed Book of Business for the NW territory for two G+J magazines: first McCall's Magazine, and after McCall's closed worked on the launch of Rosie Magazine
• Launched a new brand to the marketplace: Rosie magazine (Rosie O’Donnell publication) and exceeded sales goals
• Responsible for managing all RFPs and projects out of the San Francisco office, worked directly with clients and ad agencies based in the NW, this included travel to Seattle, Portland, Denver, and Salt Lake City
• Developed new business and partner relationships, responded to RFPs; prepared and gave both large and small group presentations; evaluated research and marketing materials

Ba, Political Science; Minor In Women'S Studies

Activities and Societies: Student Senate Treasurer, Helenes, Chi Omega, Thematic Option academic program

International Business (Summer Study Abroad Program Via Usc)