As the first marketing hire on the global Technology and Data Team, Vanessa was tasked with building a practice and team from ground up across product marketing and internal and external communications.- Built and led a team of global marketers, fostering continuous feedback, career development, and resolving roadblocks.- Developed high impact GTM strategies across press releases, email marketing, content marketing, social media, sales decks, FAQs, training decks, and more. - Positioned Condé Nast as a data-driven media organization, resulting in over 20 industry awards. - Earned leadership opportunities at relevant industry events such as Admonsters, IAB, DMEXCO, MediaPost, ANA, AdTech, Women In Tech, AdExchanger, and more.- Successfully launched the Now, New, Next data solution during the pandemic, “Now” users are those whose purchasing habits have continued; “New” are those who are exploring new brands; and “Next” are consumers who are gearing up for a shopping spree once lockdown measures are lifted.- Worked cross functionally to launch the company’s first cookieless targeting solution, Obsidian, generating a 450% growth in product adoption in the 1H of 2021.- Launched the team’s monthly newsletter where product releases, leadership messages, upcoming events and team spotlights were featured. - Spearheaded the ideation, content curation, and speaker prep for our quarterly All Hands. - Ideated and executed monthly lunch and learns and fireside chats, spanning across product overviews to key cultural moments.

- Established cross-functional relationships with Corporate Communications, Product, and Revenue to develop effective product positioning and GTM strategies designed to drive desired business critical metrics (e.g product adoption, revenue, etc).- Launched the first internal company-wide data event, Data Bytes, generating excitement and over 1000 views. - Led the brand and marketing strategy for Conde Nast’s social media agency, achieving a 40% increase in revenue YoY. -- Identified the company’s ideal customer profile -- Revamped the website and sales collateral -- Developed a content marketing, email, award and event strategy -- Launched vertical specific integrated campaigns across events, awards, PR, sales collateral, email and content marketing - Launched the company’s first annual Data for Social Impact Hackathon where team members joined forces to build data-driven tools that solve social injustices, resulting in useful company tools that help improve content diversity, reduce echo chambers, and more.

Vanessa managed a multi-million dollar global annual marketing and communications budget, helping position the organization as a leader in the creative technology space.- Led the company’s rebrand across all external touch points, website and marketing materials, better aligning the content and design with the company vision. - Positioned Celtra as the #1 Creative Management Platform (G2 Crowd) and generated awareness of leadership through paid media, retargeting, press releases and organic content. - Drove three corporate marketing initiatives leading to “Best Overall Places to Work in 2018” (Comparably), “Best workplaces for women 2018” (Comparably), and “Top 50 women in SaaS” (The SaaS Report).

Vanessa co-founded a gaming startup with spearheading brand positioning, advertising and social media management.- Collaborated cross-functionally to shape and articulate the brand messaging, execution of social media, content, website, advertising, event, and collateral. - Secured earned thought leadership opportunities at technology conferences such as TechCrunchDisrupt, The Next Web, Mobile World Congress and Microsoft Sports Tech.

- Spearheaded effective integrated marketing campaigns across social media, PR, content marketing, OOH, events, and paid advertising.- Positioned Celtra as a leader in Creative Technology through a yearly global event strategy, including hosted, earned and sponsored industry events. - Managed relationships with vendors, freelancers and strategic partners.