Vytas "V" Siulte Email & Phone Number

Dallas/Fort Worth Area

Drove strategic vision and managed work of Business Intelligence and Analytics teams. Led and developed teams to provide in-depth analysis, actionable insights, and innovative reporting solutions. Supported affiliate and partnership marketing by creating pricing analysis to maintain gross margin and ROI goals. Prioritized development of timely and accurate reporting and dashboards utilized by multiple departments. Oversaw card-not-present subscription billing processes, payment card risk management and life-time value projection models.

Dallas/Fort Worth Area

Led Analytics, Insights and Data Science teams to derive operational insights and identify opportunities to reduce costs and generate incremental revenue. Leveraged advanced analytics and machine learning to optimize marketing spend, improve customer retention and ROI. Presented actionable recommendations to stakeholders and executive leadership.

Dallas/Fort Worth Area

Provided direction for dedicated Marketing, Product and Customer Care analytics teams which performed in-depth quantitative analyses, developed and maintained reports, identified key trends and opportunities. Distilled complex analyses into actionable recommendations. Managed billing initiatives, payment processing, payment card risk management and the payment processor relationship.

Dallas/Fort Worth Area

Led data science team responsible for the development of logistic regression and other machine learning models to maximize profitability and reduce risk profile of customer base.

Dallas/Fort Worth Area

Leveraged operational data to identify opportunities and make recommendations to improve website conversion, raise acquisition marketing efficiency and increase net revenue. Designed, implemented and maintained automated reporting of key performance indicators (KPI) using advanced MS SQL Server scripts, stored procedures, DTS packages and OLAP cubes. Supported internal customers with ad hoc reporting, predictive models and revenue impact analysis.

Dallas/Fort Worth Area

Leveraged advanced web analytics to improve website conversion and increase customer usage. Developed business requirements and use cases for Travelweb.com site enhancements.

• WebLink Wireless (2002-2003) Sr. Product Manager – Business Applications• Nortel Networks (2000-2001) Market Development Manager – Wireless• AT&T Wireless (1994-2000) Product Marketing Manager, IT Project Manager and Revenue Security Supervisor