Passionate about scaled User Experience and Human-Centered Design maturity, Victoria Spaulding-Burford brings over 24 years of expertise as a practitioner, creative director, and executive leader in Experience Strategy, User Research, Interaction & UX Design, and Experience Architecture. With over a decade of resource, program, and product leadership, along with 4+ years of executive IT and Marketing leadership experience, she is dedicated to leading strategic transformations in large organizations. Her focus is on making organizations data- driven, architecturally-led, and human-centric, working collaboratively with Product, Engineering, and Enterprise Architecture to ensure the seamless delivery of personalized, intelligent, omni-channel service experiences across complex customer journeys and human/digital touchpoints. Victoria’s experience working across various industry verticals and her ability to communicate effectively with business and technical resources throughout an organization, while leveraging her technical expertise in Artificial Intelligence/Machine Learning (AI/ML), Next Best Action, Knowledge Graphs, and Personalization, make her a dynamic and valuable resource to drive transformation and achieve results. Beyond work, Victoria enjoys restoring classic cars, international travel with her family of five children, and caring for her diverse array of pets. She is also excited to accept her first Board of Directors position with Artportunity Knocks, a curriculum-based youth development non-profit whose mission is to empower youth to make positive and smart choices while increasing opportunities in the Arts, Education, Community Service, and Bridging Cultures.Specialties: Design Executive Leadership, Human-Centered Inclusive Design, User Research & Insights, CX/UX, Product Design, Interaction Design, Service Design, Business Strategy, Emerging Technologies, AI/ML, Experience Architecture, Digital Transformation, Digital Analytics, Mentoring