• DTC leadership and growth strategy. Orchestrating cross-functional teams, spearheading digital product and implementing infrastructure automation. Optimizing channels for LTV/CAC.

• Driving technology roadmap & product vision - focused on international expansion, headless commerce, personalization, customized merchandising & subscriber churn.

• Leading Ecommerce digital product & engineering at one of the fastest growing DTC brands / Shopify Plus stores in North America. 5x YoY growth in 2020.

• Agile product owner for disneymovieclub.com; Ecommerce DTC subscription web app (1 mil+ users). • Led UX web re-design to reduce churn & increase AOV; A/B testing, roadmap/sprint management & 3rd party integrations. Features: checkout, shop, referrals, chat, Disney+ pre-sale, & sitewide personalization.

• Product management for SAP Financial grants system for Dept. of State; deployed on-site in 25+ countries. Features: automating obligations, digitizing paper processes, analytics dashboard.• Strategy and roadmap for internal org. restructuring, 5-year growth plan & technology framework.

• Product management & digital transformation of pharmacy management system launched to 200+ health clinics globally. Features: automated re-ordering, dispensing workflow, inventory scanning.• Business analyst requirements gathering & QA testing for supply chain software system.

• Cofounded Waiders LLC, an accessories and apparel Ecommerce small-scale DTC venture.• Valuable foundational experience in Shopify, Digital Marketing, Operations and Retail

• Project management of 15+ vendors & stakeholders in large-scale construction re-design project.• Delivered structural requirements & design specs; drafted contract change orders & proposals.

• Reverse engineering CAD modeling with 3D scanning tech to enhance military vehicle features.• Data analysis & visualization in R&D effort to crowd source sonar depth data to monitor nautical charts.