Veronica Antonova Email & Phone Number

Bentonville, Arkansas, Us

***Temporary coverage for a Group Manager's parental leave.***Marketplace - Seller performance health & integrity. I wrote the product strategy advocating for a new initiative around seller health, factoring in risk components, actions, optimizations and right hierarchy of visual insights for consumption and operationalization.

Seattle, Wa, Us

Everything Music team related. Focusing on discovering and acquiring customers to conduct their first stream. Partnered with retail org to build and test podcast recommendations on coveted product detail pages and music discovery initiatives across devices, including FireTV.

Mountain View, Ca, Us

***Google notably laid off a significant number of its employees in Q1 2023, impacting my role.***Striving to make the world a safer and more informed place, one piece of high quality content at a time @YouTube Trust & Safety.My primary focus area is to investigate the balance between creator reputation, harm detection and human judgments. This work ensures that the massive YouTube content stays up in critical mission information age, where the platform is globally relied upon by billions as a veritable source of news, as well as provide a peace of mind for the hundreds of thousands of creators that rely on YouTube for livelihood, by setting an extra layer of reviews before any adverse policy enforcement. Cross functional role that heavily interacts with operations, legal, policy, as well as data science. We explore measurements that focus on continuous learning in the system, to ensure improvements towards significant creator/partner experience. We also investigate internal reviewer routing efficiency and optimized chain of command for any decision making, thereby also optimizing to avoid unnecessary, costly upstream decision maker involvement, while still effectively shielding the platform from reputational risk. I worked closely with policy and the creator teams to define categorization for different content risk and significance factors, including emerging threats such as misinformation. Side hustle: chess club, culture club, champion for neurodiversity

Menlo Park, Ca, Us

***I was offered a full time Product role at Meta and Google during this consultancy period.***I was a consultant on the Business Engineering & Partnership Solutions team, working on partner tooling and infrastructure, to help our businesses thrive. We are a horizontal team that looks at all properties and surfaces across the Meta apps.My role entailed working cross-functionally to identify areas of opportunity and define solutions, as well as frameworks for finding systemic approaches for partner infrastructure improvements. My primary focus was around business safety and integrity in our partner ecosystem, including critical communication and messaging around our business practice transparency to save the company potentially billions in wrongful suits.

New York, Ny, Us

***During the COVID hiatus, I enrolled in a full-time immersive data science bootcamp -- targeting ~500 hours of training and hands-on projects on machine learning on real data sets, using NLP, neural net, decision trees, KNN, linear and logistic regression models, and Python and SQL languages for data extraction and manipulation. Certification obtained in early summer 2021.***Some project and work highlights include sentiment analysis on Facebook status update data. Capstone and individual project focus on content moderation using scraping and NLP.Heavy focus and interest in using machine learning to solve complex problems in sentiment recognition to predict behavior; as well as application of ethics in AI.I also started a chess club, a tech book club and some alumni cohort initiatives including coding challenge meet-ups and messaging hubs.

Denver, Co, Us

***Western Union closed its San Francisco location, following the COVID hiatus.***I created a mobile experimentation framework and developed strategy on messaging and push notification engagement and user onboarding. Basic implementation of certain growth features resulted in substantial improvement in user opt-in (from 18% to 22% on push engagement is one example of direct impact). Some features, including my sharing feature on transfer history that also newly enabled senders and receivers to track their transfers directly from SMS, showed a high propensity for retention. The user onboarding experience improved our signups. Led integration efforts with Apptimize, Braze and Amplitude to streamline all product analytics.Also owned kiosk self service delivery for retail POS machines with French Post Office, tapping into cross-border transaction needs for the 21st century via automating services and allowing 24 hour flexibility to our global customers. Specific work focused on integration, tracking and user experience, working alongside design and field research.

San Mateo, Ca, Us

If you've ever tagged your keys, bike, laptop bag, or wallet, you've probably used some of the features I worked on.Tile is a location intelligence platform and device manufacturer that relies on Bluetooth and mobile technology, with firmware enabled physical "tags" to help users triangulate the location of any analog object tagged with a tile. A tiny but mighty team with only 100 people at the time, we initially introduced the brand new tracker category that later on took off with giants like Apple and gained our first 1,000,000 active engaged consumers during my time.I was the only mobile PM, on a product team of 5 spread across platform and monetization, and worked on strategic, NPS boosting engagement efforts for the company, including delivering a massive new undertaking for proactive "object separation", i.e. smart alerts. With my oversight, we developed new metrics, talked live to customers to unpack and understand critical journeys and prioritize use case buckets to completely redefine focus for Tile as a platform. With only 30% initial accuracy rate on our alerts from the initial beta test, I saw to improve accuracy on this beta product to more than 70%, by continuous engineering efforts in logging, troubleshooting, analysis, and finetuning.My feature would substantially increase utility from Tile, by allowing preempting of potential separation from a valuable object like a wallet, before it's lost for good. This led to new market opportunity, measured engagement up-tick and improved usage of the Tile app, and propensity to renew subscriptions. Smart alerts went on to become a key offering in the premium product.I also expanded community features, allowing users to more actively tap into their active networks, to enhance the value proposition for shared objects like lost car keys.On the side, I started a successful Tile chess club, which quickly collected 10% of our team in regular play, as well as a tea club.patents.justia.com/assignee/tile-inc

San Francisco, Ca, Us

***After 2016, Westfield Labs direction pivoted away from the consumer space, significantly shifting the need for consumer product roles and focus and became rebranded as Westfield Retail Solutions and later OneMarket, which has since ceased operations.***I started, chartered and led the search sciences team at Westfield Labs, then a digital division of the global retail real estate giant Westfield corp. I oversaw the platform, algorithm, and search experience roadmap and development across every kind of content that our users could search or browse, and the underlying technology to deliver relevant and discoverable product, and defined the team required to accomplish the mission. I had a part-time SEO consultant directly reporting to me from Sydney and multiple global partners.Milestones:-Defining global framework for product insights, measurements, funnel, and roadmap focus in search relevance & SEO (including handling international web traffic and content). Looking to solve the holy grail of online to offline attribution across digital to physical shopping- Building out a global product & service catalog search within Westfield properties to enable users to find anything sold & offered at the 87 Westfield shopping centers with 100s of individual retailers worldwide. My focus was on building out the service catalog for the many non-product focused queries -- think "nearest bathroom" and "shoe shine service".- Research and experimentation on ranking, relevance, traffic quality, intent signal mining and query classification, query understanding and taxonomy problems and measurement, including partnering with the Wayfinding data science team to incorporate location and elevation signals into our search engine- Developing strategic product and people partnerships to create new business opportunities, including running the first user facing acquisition experiment based on location triggering with the Google Now Alerts team, and integration with SearchMetrics

New York, Ny, Us

***First job after relocation to the Bay Area with family.***Responsible for conceptualizing and launching a new business frontier for the company with targeted email products. I formulated a 3 year vision and roadmap for a new algorithmic recommendations product and proposed and conceptualized a new business model for content acquisition and delivery based on a clustering model for deal affinity across categories. I pitched and got approval from the senior executive team for a number of product frontier ideas, forming a foundation for long-term strategic bets.

Mountlake Terrace, Washington, Us

Brought about a culture of innovation and accountability with successfully executed ideas around product fairs, hackathons, as well as the user and product design processes and metrics and experimental concepts that pushed our product thinking forward.In an era of Obamacare, I conceptualized the next wave of experiences for our consumer through digital channels. Some accomplishments include launching responsive design across the web properties, implementing a large benefits enrollment solution for the employer benefits administration market (our primary customer -- these included Microsoft, Amazon, among others), identifying scenarios for currently uninsured / underserved markets to shop a la carte, and testing site search.

Redmond, Washington, Us

(2 projects)Advertising Business Group (formerly Advertiser & Publisher Solutions) -- a division of Online Services. My realm of research and productization focused on uncovering signals and opportunities for tail end advertisers, advertiser LTV and activation, query intent and keyword demand analytics. Close collaboration with data scientists, market managers, product, editorial review and fraud teams. Our insight mining work on click fraud substantially changed AdCenter policies for advertiser onboarding.On the organic side, studied and developed metrics for measuring trade-offs between indexing performance and new relevance signal injections in experiments and served as a partner across the various Bing relevance teams.

Bellevue, Wa, Us

Carved out a role and path in an organization that did not have organized BI or data structure. Brought data science to the organization, including model development and automation for pay/no pay likelihood and arrears predictiveness. I developed queries in PROC-SQL / UNIX to automate monthly arrears, collection, and bad debt reporting that classified the distribution of millions of dollars and saved hundreds of hours of manual labor.My insights, macros and visualizations were used for shareholder reporting to the parent company.

Redmond, Washington, Us

***College hire into the Marketing Leadership bootcamp, landing the role from among 3,000 undergrads.***What does the democratization of gaming look like? And of the Internet itself?I was the first PM hite on an all-engineering communications sector innovation team, reporting to a principal engineer. Incubated alternative monetization models for dynamic content delivery for Xbox LIVE online entertainment content, focused on emerging markets (such as China) in an era of Internet cafes. Developed value proposition for new patented IP, ROI, go-to-market and sales readiness plans, and innovative end-user licensing and integration models with vertical partners in telecom, including a leading network equipment provider, content delivery networks, and major telco/cable cos. in Asia, Europe, and North America. Internal partners included the Xbox product group, Worldwide Licensing & Pricing, LCA [legal/attorneys], worldwide media & brand mgmt, release management/PMO for the telecom vertical. As a college hire, I was selected for the Microsoft Marketing Leadership Recruitment class of 2007 out of over 3,000 undergrad and MBA candidates worldwide.Here's the patent filed for the solution my team developed: https://patents.google.com/patent/US20090178058

Boston, Ma, Us

During this summer college gig, I provided support to MBA students and staff around all networking and computing needs.

Bachelor'S Degree, Business Strategy/Consumer Behavior (Marketing Science)

Professional Certification, Data Science

Microsoft Marketing Leadership Recruitment Program