Vanessa Stoessel Email & Phone Number

Zurich, Switzerland

Zurich, Zurich, Switzerland

In this marketing role I was focused on: -Growing awareness for the brand-Defining the social channel strategy and managing channel output-Developing marketing content and materials to promote Systemorph software solutions-Building relationships with platform users-Managing the event calendar: planning, coordinating and evaluating-Seeking out opportunities for Systemorph to gain presence by bringing together a community focused on digitalization, data management and custom software development

Zurich, Zurich, Switzerland

Part of the Global Marketing team, I am responsible for developing brand awareness for On via the global community, sourcing unique content from brand advocates for owned channels and generating earned content through influencer partnerships. Specific responsibilities include: -Creating global community engagement opportunities from ideation to execution-Influencer marketing (sourcing, relationship management and campaign activations)-Hunting for unique content/human stories for On's owned channels and rolling these out-Data tracking and campaign assessment -Collaboration with regional market leads, campaign teams, the content team, brand design and media communications team members

Zürich Area, Switzerland

At the helm of developing the social media strategy and building social communities for On. Responsibilities include:-Overseeing all On social media platforms-Managing the global vs market-specific social media strategies-Creation of the annual content calendar-Responsible for the release of interesting brand content-Encouraging followership and engagement-Assessing success of community building tactics-Collaborating cross-departmentally to ensure the sharing of relevant brand news

Bangkok Metropolitan Area, Thailand

Throughout my entire working period at MSPA my responsibilities included the following:-Oversaw the opening and rebranding of 10 Minor Hotel Spas under the Anantara Spa andAVANISPA concepts with an additional 5 in development -Facility brief creation, spa layout commentary, pre-opening budget, OSE/FFE detailing, menu creation, critical path scheduling, team coordination-Sourced and developed new supplier relationships for MSPA and specific sites-Played a key role in the development of the Balance Wellness by Anantara concept and itslaunch into 22 Anantara Resorts-Guided creation of web/social media content and print collateral for all wellness promotions-Sought out partners to further growth of Balance Wellness and development of revenuepotential including visiting practitioners, retreat hosts, wellness product specialists-Worked closely with Sales, Marketing Communications, E-Commerce & Distribution & PR todevelop brand awareness, grow business value and execute annual spa & wellness strategy-Formed part of the core team developing the AVANISPA concept for AVANI Hotels & Resortsand its implementation-Supported the development of Tivoli Spa concept for Tivoli Hotels & Resorts

Bangkok, Thailand

In this role I held the following responsibilities:Pre-opening project support: -Supported the opening of all new spas and rebranded spas for Minor Hotel Group across Asia, the Middle East and Africa with menu and pricing development as well as the creation of operational supplies & equipment listings Drove the implementation of unique projects and concepts into existing spa’s: -Facilitated the launch of Sundari Ayurvedic Spa and COOLA Sun Spa at Anantara Veli Maldives Branding: -Played a key role in the development of the branding behind AVANISPA for AVANI Hotels & Resorts.-Was instrumental to the development and implementation of Anantara’s Balance wellness concept

Bangkok, Thailand

As Manager of Marketing Communications & Concept Development, my role involved the creation of wellness concepts for GOCO Clients, as well as the overseeing of the development and implementation of marketing and communications strategies for GOCO. Responsibilities included:-Brand & concept development-Execution of the corporate annual marketing plan-Writing of content for press releases, quarterly newsletters, EDM’s, etc and sending of mailers-Overseeing GOCO’s social media marketing strategy-Selection & implementation of a CRM system -Organization of speaker events, conference sponsorship and award submissions-Corporate branding strategy-Supporting of marketing initiatives for all GOCO operated wellness facilities

Bangkok, Thailand

-Spa concept creation for luxury spa facilities -Detailing of spa operational recommendations including spa menu concept, spa product (spa, beauty, male grooming), spa operating supply and furnishing lists-Pre-opening support: MGM Grand Sanya Spa, China - opened November 2011 MGM Grand Ho Tram Spa, Vietnam Steigenberger Frankfurter Hof Spa, Germany - opened January 2013 Zi Lanmen International Exhibition Hotel Spa Shenyang, China-3rd party management of The Claridges Spa Surajkund, New Delhi, NCR-Developing spa operations audit documentation-Developing spa marketing plans-Coordinating and managing project timelines and deliverables-Liaising with spa suppliers for project support

Bangkok, Thailand

-Handling of Teacher Training course inquiries through to registration-Creation of content for the company website, monthly newsletter, articles, press releases, presentations-Teacher Training program coordination and facilitation -Yoga demonstration

-Worked on the implementation of a Customer Relationship Management system for the company, as well as researched different programmes that could be set up to increase guest loyalty-Coordinated international promotions with representatives and handled various taks to assist the PR Manager, Sales Manager and DOSM-Managed the learning experience of an intern

-Covered the position of DOSM while she was away on maternity leave (3-month period)-Attended the International Luxury Travel Market to represent Chiva-Som in Dec 08-Was involved with crisis management when the Bangkok International Airport closed down due to protests-Upon her return from maternity leave, assisted the DOSM in her daily projects and tasks-Supported the PR manager and Sales manager in daily projects including collateral creation, managing relationships with international agents, writing press releases and coordinating the organization of international promotional events in London, Taiwan and Tokyo

-Expanded my knowledge of spa and wellness therapies-Engaged in 6 months training in sales and marketing at the head office-Was involved with creation/renewal of marketing materials-Handled regular website updates-Wrote press releases about visiting spa therapists and promotional events that Chiva-Som engaged in-Drafted the 2007 booking targets for different spa retreats-Updated the marketing expenses file for the finance department

Bachelor Of Science, Hospitality Management

Activities and Societies: EHL Smile (Charity Organization), Student Social Space (Organizes bi-weekly social events for students), Fete.

Nutrition Certified Health Coach, Integrative Nutrition, Dietary Theories, Wellness, Lifestyle Coaching, Business Development

Since 1992, Integrative Nutrition has been the cutting-edge leader in holistic nutrition education. As the largest nutrition school.

High School Diploma

Education record