Vasko S. Email & Phone Number

Chicago, Il, Us

Us

- Digital marketing mix strategy & innovation- SEO keyword performance analysis- PPC campaign management- Website conversion readiness optimization - UX Design direction and collaboration - Tracking and reporting in Google Analytics- Website traffic analysis and optimization- Building content roadmaps for SEO strategy- Advising clients on best practices in digital marketing and campaign optimization

Raleigh, Nc, Us

- Managing media insertion orders and ensuring fulfillment of assets and ad copy- Organizing assets and documentation for vendor ad placements and tracking- Setting up Google DoubleClick link tracking- Reporting on traffic and comparing to vendor- Coordinating multiple ad placements across various verticals with internal departments and third party vendors

Houston, Texas, Us

- Account management of multiple client accounts to overseee marketing efforts - Reporting monthly on marketing perfromance metrics and optimization recommendations- Coordinating with project managers and design team to fulfill design requirements- Making website and digital marketing strategy recommendations to improve ROI

Houston, Tx, Us

• Keyword analysis using Google Keywords and SEMrush for competitive analysis and relevance• Google Analytics review and analysis of data from previous three quarters to identify gaps and focal points• Google AdWords keyword analysis and campaign optimizations based on competitive analysis• Technical Content Writer recruitment, reviewed resumes, writing samples and conducted interviews• Blog content outlines and strategy to maintain industry expertise emphasis and broaden target market• LinkedIn Ad copy and campaign management, created graphic design ad and applied target audience• Social media content review and analysis to ensure that industry specific news was relevant and effective• Webpage redesigns to bring consistency to online presence and provide updated service offerings• WordPress website content updates for SEO optimization and industry specific relevance• Hubspot landing pages designed to drive traffic from online ads to generate leads• Online ad graphic designs geared toward branding to build better brand awareness

Stamford, Ct, Us

• Consulted and coached leadership team to improve agent experience and customer relations• Drove organizational change through meetings with management and leadership teams to initiate ethnic diversity inclusion and organizational culture improvements• Drove agent empowerment by promoting collaborations across interdepartmental and cross-functional teams, making voices heard and recognized by leadership and upper management• Proposed mentorship program and assisted in design and implementation strategy working with Director of Training and Employee Development following acceptance of the proposal• Collaborated with cross-functional departments to improve functional organizational efficiencies• Provided network configuration and utilization consults to business customers • Suggested weighted metric adjustments that were implemented following annual business review by senior management resulting in increased FCR and improved customer experience

Digital and Social Media Lead for ABOR.com• Performed Google Analytics Annual Review 2017/2018 website traffic comparison• Blog content performance review, tracking of bounce rate, exit% and click-through per LOB• Reviewed overall page performance and behavior flow for membership based website• Social Media strategy and execution, coordinated schedule of updates for Twitter and Facebook PageOnline Operations Specialist at AMD• Performed Google Analytics review of website traffic and click through rates • Determined high performance placements and potential improvement suggestions based on GA analysis• Link tracking data management for Google Analytics and affiliate tracking activity from website to retailers• Gathered and organized assets such as images, copy, and translations• Updated all where to buy pages across AMD website via Drupal Content Management SystemSubject Matter Expert at YouTube TV• Documented and provided technical product knowledge of media platform• Met client objectives of training agents, product knowledge support and ongoing team development• Communicated with Product Team and Engineers to improve media platformMarketing and Technical Coordinator at FDA Quality and Regulatory Consultants LLC• Integrated landing pages on website for lead generation and appointment setting• Implemented HubSpot CRM with stages in project pipeline for account organization• Managed website updates and announcements through CMS• Conducted market & industry research to identify and dissect market segments• Wrote Technical documentation and created video tutorials for proprietary QMS• Coordinated and managed content marketing campaign with monthly blogs and newsletter announcements• Scheduled and posted Facebook, LinkedIn and Twitter posts in accordance with campaign calendar• Designed graphics for website, social media posts, monthly and email templates

Quality Assurance Specialist for Microsoft Exchange Server Support at Harte Hanks• Analyzed and identified trends and implemented quality improvement projects with Training team• Ensured deliverable of Operations Team expectations, and client contractual requirements • Customer Survey scores increased to 90% by third month through visual aid tools highlighting key quality KPI's for agents and by raising the moral of the team through positive recognition of met KPI'seCommerce System Maintenance and Operations Specialist- Seattle Cell Market• Optimized ad details and product specifications for Amazon catalog listings• Seller Cloud software implementation to track all inventory across online retail platforms• Updated spreadsheets for seamless importing and exporting of product specification data across platformsSoftware Implementation and Account Manager at Club OS• Organized accounts and gathered client requirements for engineering• Conducted business analysis during design phase and between sprints• Coordinated with engineers to modify software based on client needs• Provided white glove support during implementation and software development stagesOnline Media Buyer and Planner at Digital Target Marketing• Planned, delivered, and executed media, result metrics, optimizations and creative strategy• Organized accounts and client spreadsheets using CRM and Microsoft Excel• Tracked and analyzed traffic, engagement, and sales metrics using Google Analytics• Setup and tracked campaigns across multiple verticals and channels• Reported weekly metric updates and performed reconciliation across multiple vendors• Coordinated Purchase Orders (PO’s) with vendors for weekly media placements

Portage, Indiana, Us

• Systems integration using cloud based technology and SaaS to streamline processes of automation • Project Management driving teams to achieve objectives, reach milestones & deliver results within timeline and budget• Content Strategy, Blogging, HubSpot Landing Pages, CRM Integration, Google Analytics and SEO• Social Media campaign management and engagement across Facebook, Instagram, Twitter, Reddit, and LinkedIn• Branding - maintaining online presence consistency across all media channels

Portage, Indiana, Us

• Branding - logo design, marketing materials and graphics for print and web• Social media - campaign management, scheduling posts across Facebook, Instagram, Twitter, Reddit, and LinkedIn• WordPress website design, website administration and content updates

Cn

• Taught Business Management, Marketing Management, Contemporary Issues in Economics, and Organizational Behavior• Coordinated with Mohawk College on the Sino-Canadian International Business program• Prepared slides based on textbook curriculum, developed research assignments and exams• Applied research topics to the current time economic GDP growth in China and Alibaba IPO

Beverly Hills, Ca, Us

• Content review and moderation of over 250 advertising and marketing profiles• Tracked and analyzed traffic, engagement, and acquisitions on brand community pages• Identified and escalated compromised accounts and/or risk concerns to security team• Trained, developed and scheduled team of 25 to cover 24/7 operations• Campaign performance analysis, identified engagement opportunities and increased interactions• Identified departmental KPI’s and streamlined processes for improvementAccomplishmentsMy experience at MySpace.com was a fun and exciting journey, being one of the pioneer social networks of the time. During it's climax, my department managed the advertising, marketing and PR campaigns for fortune 500 companies, major broadcasting networks, and major political profiles such as Paramount Pictures, Toyota, Fox Sports, MSNBC, World of Warcraft, Johnson & Johnson, The Election Debates of 2008, President Obama, Joe Biden, Sarah Palin, John McCain, Chris Matthews, etc..the list goes on. If there was a brand community presence on MySpace, my team was monitoring the profile and video channels, keeping all content and interaction within the community geared toward the brands' identity and campaign objectives. We grew the fan base of each page significantly with customized moderation for each brand to specified client set standards. We worked collaboratively with colleagues from Creative Services, Advertising Solutions, Sales, Marketing and Client Relations on a daily basis to ensure all campaigns were carried out and executed with precision and integrity.

Masters Of Science Degree（Ms）, Business And Organizational Management With A Concentration In Entrepreneurship And Innovation

Graduate Certificate In Business Management, School Of Business And Economics

Bachelor Of Science (Bs), Computer Information Systems