Vasko S.

Vasko S. Email and Phone Number

Digital Growth Advisor & Business Consultant ☆ Marketing & Operations Management @ iMatrix
Chicago, IL, US
Vasko S.'s Location
Greater Chicago Area, United States, United States
Vasko S.'s Contact Details
About Vasko S.

Creative and analytically minded professional with experience in digital marketing, project management, team leadership, operations analysis and workflow process refinement. I conduct market research and competition analysis, set benchmarks and goals with a strategy and coordinate plans to achieve long term objectives through agile project led teams. I have coached and led teams through technical support and quality assurance to improve process workflows. I have strategized, coordinated, scheduled, and executed marketing campaigns both independently and in an agency environment. I have managed operations independently and worked on leadership teams to achieve business goals collaboratively. I have worn many hats and fulfilled many roles, which provides me with a well rounded and versatile set of skills. I believe this lends to the broader understanding of operations and how each function works interdependently toward the end result. By streamlining processes of automation and through cross functional team collaborations, we achieve the overall goal together. Seeing the big picture is key! I will conduct data analysis, identify the actionable, results driven, optimization points and implement the latest technology to improve ROI for clients, vendors, and all stakeholders.Personality Type Test Results Below - 3 matches that I believe make me a natural leader and problem solver. ENFJ-The TeacherENFJs are idealist organizers, driven to implement their vision of what is best for humanity. They often act as catalysts for human growth because of their ability to see potential in other people and their charisma in leading others.INFJ-The CounselorINFJs are creative nurturers with a strong sense of personal integrity and a drive to help others realize their potential. Creative and dedicated, they have a talent for helping others with original solutions to their personal challenges.ENFP-The ChampionENFPs are people-centered creators with a focus on possibilities and a contagious enthusiasm for new ideas, people and activities. Energetic, warm, and passionate, ENFPs love to help other people explore their creative potential.CORE SKILLS-COMPETENCIESMarket Research and DevelopmentInnovative ConceptualizationStrategy and PlanningCampaign DevelopmentCampaign ManagementBrand ManagementInteractive Social Media Digital Media AdvertisingLink Tracking CoordinationReporting and Analytics Data ManagementData VisualizationFostering InnovationProject ManagementWorkflow AnalysisProcess RefinementOperations Management

Vasko S.'s Current Company Details
iMatrix

Imatrix

View
Digital Growth Advisor & Business Consultant ☆ Marketing & Operations Management
Chicago, IL, US
Website:
imatrix.com
Employees:
160
Vasko S. Work Experience Details
  • Imatrix
    Imatrix
    Chicago, Il, Us
  • Ux Brite
    Digital Growth Advisor
    Ux Brite Dec 2024 - Present
  • Imatrix
    Digital Marketing Specialist
    Imatrix Jul 2022 - Present
    Us
    - Digital marketing mix strategy & innovation- SEO keyword performance analysis- PPC campaign management- Website conversion readiness optimization - UX Design direction and collaboration - Tracking and reporting in Google Analytics- Website traffic analysis and optimization- Building content roadmaps for SEO strategy- Advising clients on best practices in digital marketing and campaign optimization
  • Spectraforce Technologies
    Media Specialist
    Spectraforce Technologies May 2022 - Jul 2022
    Raleigh, Nc, Us
    - Managing media insertion orders and ensuring fulfillment of assets and ad copy- Organizing assets and documentation for vendor ad placements and tracking- Setting up Google DoubleClick link tracking- Reporting on traffic and comparing to vendor- Coordinating multiple ad placements across various verticals with internal departments and third party vendors
  • Fountain Forward
    Client Success Manager
    Fountain Forward Mar 2022 - May 2022
    Houston, Texas, Us
    - Account management of multiple client accounts to overseee marketing efforts - Reporting monthly on marketing perfromance metrics and optimization recommendations- Coordinating with project managers and design team to fulfill design requirements- Making website and digital marketing strategy recommendations to improve ROI
  • Bursys
    Digital Marketing Specialist
    Bursys Aug 2021 - Dec 2021
    Houston, Tx, Us
    • Keyword analysis using Google Keywords and SEMrush for competitive analysis and relevance• Google Analytics review and analysis of data from previous three quarters to identify gaps and focal points• Google AdWords keyword analysis and campaign optimizations based on competitive analysis• Technical Content Writer recruitment, reviewed resumes, writing samples and conducted interviews• Blog content outlines and strategy to maintain industry expertise emphasis and broaden target market• LinkedIn Ad copy and campaign management, created graphic design ad and applied target audience• Social media content review and analysis to ensure that industry specific news was relevant and effective• Webpage redesigns to bring consistency to online presence and provide updated service offerings• WordPress website content updates for SEO optimization and industry specific relevance• Hubspot landing pages designed to drive traffic from online ads to generate leads• Online ad graphic designs geared toward branding to build better brand awareness
  • Spectrum Business / Charter
    Business Class Technical Support/ Customer Operations Analyst
    Spectrum Business / Charter Mar 2019 - May 2021
    Stamford, Ct, Us
    • Consulted and coached leadership team to improve agent experience and customer relations• Drove organizational change through meetings with management and leadership teams to initiate ethnic diversity inclusion and organizational culture improvements• Drove agent empowerment by promoting collaborations across interdepartmental and cross-functional teams, making voices heard and recognized by leadership and upper management• Proposed mentorship program and assisted in design and implementation strategy working with Director of Training and Employee Development following acceptance of the proposal• Collaborated with cross-functional departments to improve functional organizational efficiencies• Provided network configuration and utilization consults to business customers • Suggested weighted metric adjustments that were implemented following annual business review by senior management resulting in increased FCR and improved customer experience
  • Technical Contractor/Project Management
    Contractor, Technical Marketing, Website Analytics And Streaming Digital Media
    Technical Contractor/Project Management Jun 2017 - Mar 2019
    Digital and Social Media Lead for ABOR.com• Performed Google Analytics Annual Review 2017/2018 website traffic comparison• Blog content performance review, tracking of bounce rate, exit% and click-through per LOB• Reviewed overall page performance and behavior flow for membership based website• Social Media strategy and execution, coordinated schedule of updates for Twitter and Facebook PageOnline Operations Specialist at AMD• Performed Google Analytics review of website traffic and click through rates • Determined high performance placements and potential improvement suggestions based on GA analysis• Link tracking data management for Google Analytics and affiliate tracking activity from website to retailers• Gathered and organized assets such as images, copy, and translations• Updated all where to buy pages across AMD website via Drupal Content Management SystemSubject Matter Expert at YouTube TV• Documented and provided technical product knowledge of media platform• Met client objectives of training agents, product knowledge support and ongoing team development• Communicated with Product Team and Engineers to improve media platformMarketing and Technical Coordinator at FDA Quality and Regulatory Consultants LLC• Integrated landing pages on website for lead generation and appointment setting• Implemented HubSpot CRM with stages in project pipeline for account organization• Managed website updates and announcements through CMS• Conducted market & industry research to identify and dissect market segments• Wrote Technical documentation and created video tutorials for proprietary QMS• Coordinated and managed content marketing campaign with monthly blogs and newsletter announcements• Scheduled and posted Facebook, LinkedIn and Twitter posts in accordance with campaign calendar• Designed graphics for website, social media posts, monthly and email templates
  • Technical Contractor/Project Management
    Contractor, Digital Marketing, E-Commerce, Software Implementation And Quality Assurance
    Technical Contractor/Project Management May 2015 - Jun 2017
    Quality Assurance Specialist for Microsoft Exchange Server Support at Harte Hanks• Analyzed and identified trends and implemented quality improvement projects with Training team• Ensured deliverable of Operations Team expectations, and client contractual requirements • Customer Survey scores increased to 90% by third month through visual aid tools highlighting key quality KPI's for agents and by raising the moral of the team through positive recognition of met KPI'seCommerce System Maintenance and Operations Specialist- Seattle Cell Market• Optimized ad details and product specifications for Amazon catalog listings• Seller Cloud software implementation to track all inventory across online retail platforms• Updated spreadsheets for seamless importing and exporting of product specification data across platformsSoftware Implementation and Account Manager at Club OS• Organized accounts and gathered client requirements for engineering• Conducted business analysis during design phase and between sprints• Coordinated with engineers to modify software based on client needs• Provided white glove support during implementation and software development stagesOnline Media Buyer and Planner at Digital Target Marketing• Planned, delivered, and executed media, result metrics, optimizations and creative strategy• Organized accounts and client spreadsheets using CRM and Microsoft Excel• Tracked and analyzed traffic, engagement, and sales metrics using Google Analytics• Setup and tracked campaigns across multiple verticals and channels• Reported weekly metric updates and performed reconciliation across multiple vendors• Coordinated Purchase Orders (PO’s) with vendors for weekly media placements
  • Fused Enterprises Llc
    Digital Transformation Consultant/ Project Manager
    Fused Enterprises Llc Sep 2012 - Mar 2015
    Portage, Indiana, Us
    • Systems integration using cloud based technology and SaaS to streamline processes of automation • Project Management driving teams to achieve objectives, reach milestones & deliver results within timeline and budget• Content Strategy, Blogging, HubSpot Landing Pages, CRM Integration, Google Analytics and SEO• Social Media campaign management and engagement across Facebook, Instagram, Twitter, Reddit, and LinkedIn• Branding - maintaining online presence consistency across all media channels
  • Fused Enterprises Llc
    Graphic Designer/ Website Administrator/ Marketing Manager
    Fused Enterprises Llc Jun 2009 - Sep 2012
    Portage, Indiana, Us
    • Branding - logo design, marketing materials and graphics for print and web• Social media - campaign management, scheduling posts across Facebook, Instagram, Twitter, Reddit, and LinkedIn• WordPress website design, website administration and content updates
  • Xi'An Siyuan University
    Adjunct Professor Of International Business
    Xi'An Siyuan University Sep 2014 - Dec 2014
    Cn
    • Taught Business Management, Marketing Management, Contemporary Issues in Economics, and Organizational Behavior• Coordinated with Mohawk College on the Sino-Canadian International Business program• Prepared slides based on textbook curriculum, developed research assignments and exams• Applied research topics to the current time economic GDP growth in China and Alibaba IPO
  • Myspace/Fox Interactive Media
    Content Management/ Brand Community Supervisor
    Myspace/Fox Interactive Media Jan 2008 - May 2009
    Beverly Hills, Ca, Us
    • Content review and moderation of over 250 advertising and marketing profiles• Tracked and analyzed traffic, engagement, and acquisitions on brand community pages• Identified and escalated compromised accounts and/or risk concerns to security team• Trained, developed and scheduled team of 25 to cover 24/7 operations• Campaign performance analysis, identified engagement opportunities and increased interactions• Identified departmental KPI’s and streamlined processes for improvementAccomplishmentsMy experience at MySpace.com was a fun and exciting journey, being one of the pioneer social networks of the time. During it's climax, my department managed the advertising, marketing and PR campaigns for fortune 500 companies, major broadcasting networks, and major political profiles such as Paramount Pictures, Toyota, Fox Sports, MSNBC, World of Warcraft, Johnson & Johnson, The Election Debates of 2008, President Obama, Joe Biden, Sarah Palin, John McCain, Chris Matthews, etc..the list goes on. If there was a brand community presence on MySpace, my team was monitoring the profile and video channels, keeping all content and interaction within the community geared toward the brands' identity and campaign objectives. We grew the fan base of each page significantly with customized moderation for each brand to specified client set standards. We worked collaboratively with colleagues from Creative Services, Advertising Solutions, Sales, Marketing and Client Relations on a daily basis to ensure all campaigns were carried out and executed with precision and integrity.

Vasko S. Skills

Online Advertising E Commerce Strategy Management Project Management Product Management Marketing Crm New Business Development Digital Media Entrepreneurship Social Media Marketing Leadership Social Media Advertising Digital Marketing Start Ups Marketing Strategy Digital Strategy Online Marketing Social Networking Customer Relationship Management Business Development

Vasko S. Education Details

  • University Of Colorado Denver
    University Of Colorado Denver
    Business And Organizational Management With A Concentration In Entrepreneurship And Innovation
  • Indiana University Northwest
    Indiana University Northwest
    School Of Business And Economics
  • Indiana University Northwest
    Indiana University Northwest
    Computer Information Systems

Frequently Asked Questions about Vasko S.

What company does Vasko S. work for?

Vasko S. works for Imatrix

What is Vasko S.'s role at the current company?

Vasko S.'s current role is Digital Growth Advisor & Business Consultant ☆ Marketing & Operations Management.

What is Vasko S.'s email address?

Vasko S.'s email address is vs****@****ail.com

What is Vasko S.'s direct phone number?

Vasko S.'s direct phone number is +131059*****

What schools did Vasko S. attend?

Vasko S. attended University Of Colorado Denver, Indiana University Northwest, Indiana University Northwest.

What skills is Vasko S. known for?

Vasko S. has skills like Online Advertising, E Commerce, Strategy, Management, Project Management, Product Management, Marketing, Crm, New Business Development, Digital Media, Entrepreneurship, Social Media Marketing.

Who are Vasko S.'s colleagues?

Vasko S.'s colleagues are Yassir Al-Ahmed, Benjamin Betancourt, Dan Imatrix, Nick Jefferson, Safy Ham, Lucas Collins, Alyssa Harman.

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