Vivek Vaidya is a serial entrepreneur and technology leader who has built industry leading technology companies in enterprise software, data management, analytics, and machine learning/AI over the last 25 years. Currently, he is the Co-founder, General Partner, and CTO of Super{set}, a startup studio that founds, funds, and builds data driven technology companies. Prior to forming Super{set}, Vivek was the CTO of Salesforce Marketing Cloud having joined Salesforce via the acquisition of Krux, a mar-tech platform that he co-founded with Tom Chavez in 2010. Before Krux, Vivek served as the CTO of Rapt, a provider of software for media monetization acquired by Microsoft in 2008.Vivek holds an MS in Mathematics and Computer Applications from the Indian Institute of Technology, Delhi and an MS in Computer Science from the University of Denver. While at IIT-D, he was an early member of the team at Parsec Technologies, the first company to build and market Interactive Voice Response systems in India. Vivek lives in San Francisco with his wife Pallavi and son Viplav and is a co-author of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement, published in 2018.