• Facilitate offer workshop to analyze client strengths, weaknesses, ideal client, competitors, and sales structure, resulting in a compelling go-to-market sales offer.• Direct end-to-end development of client web funnel, encompassing landing page, action page, thank-you page, and additional forms and surveys.Craft high-converting sales automation sequences, optimizing the sales funnel leads for increased conversion rates.• Manage and enhance online onboarding portal, ensuring seamless customer experience for streamlined documentation submission.• Supervise robust quality control process, guaranteeing optimal user experience for leads generated through the web funnel• Oversee Nuclear Networking web inventory and web operations

• Assisted in development and execution of SEO strategy for DRG verticals• Oversaw analytics tracking strategy for DRG verticals with strategy to be implemented forfuture websitesAssisted in development of social media strategy for DRG verticals• Oversaw development of SEO friendly content for all DRG vertical websites• Assisted in development of project management strategy for marketing team• Assisted in revamping of video content for stronger digital media presence on all platforms

• Oversaw 200% increase in Facebook followers, average 70% increase in website visitors, and 30%increase in website inquiry leads• Generated social media content including videos and static images• Worked with Sierra Pacific Mortgage Real Estate partners to create both photoshoots and video shoots for various properties• Designed new website for all 3 West Virginia Branches

• Managed all marketing operations for Micro Focus Government Solutions account• Managed $1.4 million yearly Marketing Development Funds budget• Planned out and managed calendar of marketing events on quarterly basis• Coordinated and facilitated monthly webcast showcasing various products

• Worked closely with territory of 70 Timberlake and Waypoint dealers to disseminate given issues and come to best possible resolution for them• Worked with Territory Business Managers to help make sure the demands of covering a given territory are met• Established status as top territory throughout tenure while overseeing 12% increase in revenue

• Managed territory of 150+ Distributors spread over 12 states• Developed long lasting business relationships by making 60 to 80 calls per week to Distributors• Worked with team to develop Best Practices Guidelines• Assisted various Distributors with design support using 20/20 program

• Assisted in crowd funding campaign for the re-launch of GF Live webcast• Developed multi-faceted six month campaign to promote Kickstarter before its launch• Developed promotional e-mails and mailing list with the use of Mail Chimp • Drafted press release and media list featuring local publications and subject related media • Created four month posting schedule for all GamerFitNation social media platforms (Facebook, Twitter, Instagram)

• Drafted press releases for Platinum PR clients• Wrote and edited articles and blogs for various businesses and publications• Edited Platinum PR produced media using software such as Final Cut Pro X, Adobe Photoshop and Illustrator, and Audacity• Managed social media campaign for Farm 2 Fork Frederick Food Festival• Helped launch Jefferson County School Board Facebook page and promoted it through school blog post and e-mail blast• Helped create 2015 marketing plan being implemented by Jefferson Security Bank by determining primary, secondary, and tertiary audiences and key messages that would appropriately appeal to each respectively

• Senior Capstone Project• Performed client analysis to determine what aspects of brand communications needed improvement• Developed four month guerrilla marketing plan to increase awareness of Admiral Analog’s brand• Conducted surveys and focus groups to develop key messages for primary, secondary, and tertiary audiences• Conducted social media campaign using various tactics such as opinion leader marketing, follower incentives, and improved B2C communication • Acquired radio show for store owner to promote brand, display personal music knowledge, and to foster a better relationship with audience

• Conducted surveys and interviews with town residents to form precise key messages• Coordinated media pitching for the local area. Received coverage from all local media outlets• Designed stickers using Adobe Photoshop and Illustrator now being used by the company as bumper stickers and window signs• Implemented social media campaign through the use of media promotion, blogging, sticker placement, and B2C and B2B communication

• Hosted running WSHC radio show, Local Yokel• Managed the social media pages of the show, communicating with the audience, promotion for the next show, and seeking out bands to play on the show• During tenure as host, Local Yokel was the highest rated show on WSHC three weeks straight as well as the most listened to show at the end of the semester