Development and leadership of the Funeral Home Price Index (sFHPI), a monthly study that analyzes average prices for funeral services in Portugal. The index helps funeral agencies and clients make informed decisions, improve competitiveness and identify strategic opportunities in the funeral market.

Strategic contribution to the company's vision, supporting the development of key initiatives for sustainable growth and development of new functionalities.

CRE-MAR: Transforming the Way We Face Death with Innovation and Sustainability.CRE-MAR was at the forefront of funeral innovation, revolutionizing the way we deal with the loss of loved ones, both from an environmental and bureaucratic point of view. Our commitment is to make the funeral process more agile, comfortable and sustainable, offering a 100% online experience that alleviates the emotional burden of moments of mourning.Founded in 2021, CRE-MAR quickly stood out as a reference in the modernization of funeral services. We were recognized as the best start-up at Road2WebSummit during WebSummit 2021, a testament to the disruptive impact we are making in the industry.

As a Commercial Director, I managed the national distributor network, including the islands and the OnTrade segment. I achieved over half a million euros in revenue, significantly contributing to the company’s growth and success in the market.Responsibilities:Distributor Management: Coordinated and supported distributors, ensuring effective sales strategies and the implementation of commercial policies.Sales Development: Developed and executed strategies to increase market penetration and exceed revenue targets.Client Relations: Maintained strategic relationships with clients and partners, providing tailored solutions to meet their needs.Performance Analysis: Prepared sales performance reports, identifying trends and improvement opportunities.Key Achievements:Revenue: Surpassed revenue target with over half a million euros in sales.Market Expansion: Increased brand presence in national markets and islands.

As the National Account Manager, I was responsible for managing and expanding the distribution of imported Italian products and exclusively representing Champagne Drapier in Portugal. I oversaw the initiation of all distributors and expanded the distribution network across both OnTrade and OffTrade segments.Responsibilities:Account Management: Supervised and developed relationships with distributors and clients nationwide, ensuring effective representation of Italian products and Champagne Drapier.Distribution Expansion: Initiated and onboarded new distributors in Portugal, broadening market coverage and presence.OnTrade and OffTrade: Managed sales and distribution strategies for OnTrade (hotels, restaurants, bars) and OffTrade (supermarkets, beverage stores, and wholesalers).Exclusive Representation: Ensured effective promotion and exclusive representation of Champagne Drapier, emphasizing the brand's quality and distinction.Market Development: Identified new market opportunities and implemented strategies to maximize the reach and growth of the products.Key Achievements:Distribution Network: Successfully integrated all distributors in Portugal, establishing an efficient and effective distribution network.Market Expansion: Significantly increased the distribution of Italian products and Champagne Drapier, enhancing the brand’s presence across various sales channels.

As a Key Account Manager, I was responsible for the implementation and management of Castello D'Alba brand, as well as other brands from Vinhos Douro Superior. I achieved a total revenue of 1 million euros, excelling in account management and market expansion.Responsibilities:Key Account Management: Developed and maintained strategic relationships with key clients, ensuring effective promotion of the producer's brands.Brand Implementation: Oversaw the introduction and promotion of the Castello D'Alba brand and other associated brands in the market, ensuring successful integration and strong market presence.Sales Strategy: Created and implemented sales strategies to maximize brand penetration and achieve revenue targets.Market Development: Identified market opportunities and led initiatives to increase visibility and acceptance of the producer's wines.Performance Analysis: Monitored sales performance and prepared detailed reports, providing recommendations to optimize results.Key Achievements:Revenue: Achieved a total revenue of 1 million euros across all the producer’s brands, demonstrating success in market expansion and management.Brand Implementation and Growth: Successfully introduced and strengthened the Castello D'Alba brand and other associated brands in the market.

As a Franchisee and Commercial Director at ERA Portugal, I played a key role in leading and managing a successful franchise. I was awarded Franchisee of the Year for our exceptional performance and significant revenue achievements.Responsibilities:Franchise Management: Oversaw daily franchise operations, ensuring excellence in customer service and adherence to ERA brand standards.Commercial Direction: Developed and implemented effective sales strategies to optimize franchise performance and growth, including team management and market expansion.Housing Credit: Coordinated and promoted housing credit solutions, facilitating the process for clients and contributing to the growth of our business portfolio.Key Achievements:Franchisee of the Year: Awarded Franchisee of the Year, recognized for exceptional performance and successful franchise management.Revenue Achievement: Surpassed 19.5 million euros in credit during the period from March 2007 to October 2011, demonstrating high success and significant contribution to the growth of ERA Portugal.

In my first sales role, I achieved a total of 1 million euros in traditional distribution. For three consecutive years, I was the top salesperson representing Prime Drinks in Portugal, which led me to leave university to fully dedicate myself to my sales career.Responsibilities:Sales and Distribution: Managed and expanded the traditional distribution of Sogrape and Prime Drinks products, achieving and exceeding sales targets.Customer Relationships: Developed and maintained strong relationships with clients, ensuring a high level of satisfaction and loyalty.Sales Strategy: Implemented effective sales strategies to maximize market penetration and drive sales growth.Key Achievements:Revenue: Achieved a total of 1 million euros in traditional distribution sales.Recognition: Named the Top Salesperson at Prime Drinks in Portugal for three consecutive years.Award Trips: Won trips to Brazil, Italy (Maranello), and Mexico as recognition for the results achieved.