Vanessa Torline Email & Phone Number

Orlando, Florida, United States

Orlando, Florida, United States

• Led communications projects at a fast-paced agency, primarily for the Central Florida Expressway Authority with focus on quality and accuracy
• Wrote and edited content for websites, newsletters, video and other channels, translating complex topics into easy-to-understand information
• Aligned internal communications for both Day staff and clients by identifying information gaps and creating written resources to improve efficiency and collaboration
• Planned and implemented marketing campaigns driving brand awareness and customer acquisitions
• Analyzed metrics and data to measure performance and inform strategy
• Crafted corporate communications for executives, including talking points and presentations

Orlando, Florida Area

• Orchestrated outreach to 200+ external stakeholders for public input, led executive/all teams meetings, coordinated event details and reported trends from ongoing survey
• Increased Central Florida Expressway Authority's E-PASS accounts by 90% and grew regional market share by 10% through impactful, targeted campaign implementation and effective management of $3.2M annual marketing budget
• Managed production of four annual financial reports awarded certificates of excellence. Partnered cross-functionally to create and adhere to timeline, synthesize contributor work, proofread and fact check content, and.
• Project-managed successful rollout of CFX corporate website relaunch, overseeing vendors and web designers and refreshing web content
• Interviewed employees to gain consensus and developed mission and vision statements for prominent homebuilder client

Winter Park, Florida, United States

• Led successful launch of redesigned Central Florida Expressway Authority (CFX) corporate website: updated content and managed web developers and contributors
• Managed content creation and distribution of CFX newsletters, increasing subscribers by 20%
• Wrote nomination letter securing CFX executive director WTS Central Florida's Woman of the Year Award (2015)
• Oversaw campaign ad delivery and reported on marketing trends and ROI

Orlando, Florida Area

• Executed internal communications plans supporting 8,000 frontline employees based in Disney's Hollywood Studios theme park
• Wrote creative, brand-driven content informing, engaging and recognizing employees across company intranet and various other digital and print channels
• Drafted messaging for Vice President's town halls and targeted emails
• Partnered across department and with peers to integrate key messaging and updates for employees
• Led communications strategy for Star Wars Weekends event and published feature article in company magazine "Eyes & Ears"
• Produced 100+ headshots and candid photos for quarterly employee awards materials

Orlando, Florida Area

• Developed internal communications engaging, informing and recognizing 4,000+ multinational student employees participating in the Disney College Program, Disney Professional Internship Program and Disney International.
• Wrote compelling, brand-driven content for weekly emails, newsletters, blog posts and scripts for "Housing The Magic," Disney's only internal broadcast on the west coast
• Interviewed employees and wrote "Professional Internship Spotlight," an article series recognizing interns in unique roles and promoting upcoming openings to support recruitment
• Wrote creative content driving participation in events, career development, education and volunteering opportunities
• Facilitated safety courses and orientation events for participants

Madison, Indiana

Lake Buena Vista, Florida

Bachelor Of Arts (B.A.), English Literature And East Asian Languages And Culture (Japanese)

Activities and Societies: Indiana Daily Student (Writer and Copyeditor); Japanese Language Student Association

English Literature (British And Commonwealth)

Activities and Societies: Kent Film Society, BigLens Magazine contributorI earned credits toward my bachelor's degree from Indiana.

Public Relations/Communications (Supplemental Education)