Key Account Executive - Team Leader
Grow brand's E-commerce channel on marketplaces (Lazada, Shopee, Tiki)- Main PIC of Adidas on Shopee & Lazada from June 2021 to December 2021.- Stabilized and grew 4 brands - APC by SE, Schneider Electric. Bpack Vietnam, Qulinary on Lazada, Shopee and Tiki.- Advise on pricing, promotions, campaigns, SKUs & stock strategies.- Optimize traffic sources & performance for maximized conversion rate. - Commercial planning - target setting & adjustment tailored to brand's nature &… Show more Grow brand's E-commerce channel on marketplaces (Lazada, Shopee, Tiki)- Main PIC of Adidas on Shopee & Lazada from June 2021 to December 2021.- Stabilized and grew 4 brands - APC by SE, Schneider Electric. Bpack Vietnam, Qulinary on Lazada, Shopee and Tiki.- Advise on pricing, promotions, campaigns, SKUs & stock strategies.- Optimize traffic sources & performance for maximized conversion rate. - Commercial planning - target setting & adjustment tailored to brand's nature & advise on marketing budget allocation.- Brand onboarding.- Coordinate & brainstorm to build store design + campaign creatives.Achievements: - Adidas - built Adidas to become #1 fashion category brand on Lazada & Shopee - Went through 4 successful mega campaigns & 2 Super Brand Day on Lazada and Shopee (from June 2021 to December 2021) - Stabilized & grew 4 brands - APC by SE, Schneider Electric, Bpack and Qulinary - Built standard store design package for 4 brands - Developed reporting & commercial templates Show less