Varian Shrum Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina Area

I oversee marketing and branding, facilitate strategic partnerships, curate programming and events, support tenant recruitment and champion the long-term vision while bringing it to life through immediate action. In sum, I work to make this house a home.

Charlotte, North Carolina Area

• Advocated for urban neighborhoods and businesses in Municipal Services District, collaborated across teams to advance economic development, programming, planning and placemaking initiatives• Wrote winning grant proposal for the national KaBOOM! Play Everywhere Challenge, secured $20,000 for the installation of outdoor musical instruments along an active light rail line and high-traffic pedestrian trail.

Charlotte, North Carolina Area

• Managed communication and creative outreach campaigns to engage stakeholders and craft brand voice• Streamlined social media, blog, and newsletter channels to increase Historic South End followers from ~29,000 to 63,000+ and Charlotte Rail Trail followers from <10 to 12,000+• Introduced Placemaking MicroGrant Program to inspire and empower stakeholder ownership of public realm activation

Charlotte, North Carolina Area

I was selected by the Knight Foundation and 8-80 Cities to represent Charlotte, NC as a 2015 Emerging City Champion. I received a $5,000 grant to fund my proposal and engage the community in the process of transforming an underutilized site into a quality public space. I partnered with a wide range of South End stakeholders to recruit community participation and in-kind support for a 4-day placemaking installation called the "Neighborhood Living Room" that attracted 1,000+ total… Show more I was selected by the Knight Foundation and 8-80 Cities to represent Charlotte, NC as a 2015 Emerging City Champion. I received a $5,000 grant to fund my proposal and engage the community in the process of transforming an underutilized site into a quality public space. I partnered with a wide range of South End stakeholders to recruit community participation and in-kind support for a 4-day placemaking installation called the "Neighborhood Living Room" that attracted 1,000+ total visitors.In June 2016, I was invited to the K880 Studio in Toronto to speak about my project experience and serve as a mentor to the new class of Champions. Show less

Vienna, Va

• Advised women-owned small businesses, enhanced audience engagement via social media and email marketing• Coordinated logistics for client presentations, meetings, and creation of digital and print collateral

Winston-Salem, North Carolina

• Facilitated 6 forums with 120+ faculty members to identify and quantify financial needs, developed findings into 50-slide presentation to support fundraising efforts for $600 Million Capital Campaign• Used project management skills to coordinate cross-functional team to build website, published weekly articles and videos• Managed online reputation of office, organically increased social media followers by 58%

Arlington, Va

• Obtained Secret Security Clearance, cooperated with team to facilitate training programs in the field

Ba, Magna Cum Laude, Communication, Religion

Activities and Societies: Omicron Delta Kappa, Delta Delta Delta, Young Life, Field Hockey

Diploma

Activities and Societies: Student Government Association, National Honor Society, Varsity Field Hockey