Valerie P. Email & Phone Number

Reno, Nevada, United States

Led large-scale internal communications including enterprise-wide weekly newsletter, change management communications, employee engagement related features. Drove community impact initiatives, including enterprise donation matching strategy and partnership with local nonprofits. Worked cross-functionally to develop communications strategies for a change.

Wrote press releases and interfaced with local media to drive awareness of company milestones, initiatives and capabilities. Launched new employee newsletters to disseminate critical information company-wide, with average open rate of 85%. Worked closely with HR to launch the first Women's Conference, to promote female professional and personal.

Developed and launched employee spotlight strategy to drive employee engagement across SNC's 5,000+ employees. Led and produced annual Corporate Video Report and identified opportunities for significant cost-savings.

Tyler, Texas Area

Hit hard deadlines while working independently as bureau multi-media journalist to pitch, interview, shoot video, research, write, edit, and produce creative stories for evening newscasts. Built a robust social media following focusing on personal branding by engaging local and nationwide industry leaders.

Wilkes-Barre, Pennsylvania

High profile assignments include 2016 presidential conventions (RNC in Cleveland, OH & DNC in Philadelphia, PA). Honed strong communication and research skills as anchor and reporter focusing on investigative and enterprise stories. An independent self-starter with ability to produce stories and live shots on tight deadlines, while simultaneously updating.

Wilkes-Barre, Pennsylvania

As a host and producer of a lifestyle show, I partnered with marketing teams to produce segments focusing on creative client campaign messages. Gathered facts, key messages and other interview content to promote new and relevant products, businesses, and events in the community. Increased company’s web traffic, social presence through strategic updates and.

Olean, New York

Part of a small team that launched a dual TV & radio station in under-served part of the Buffalo, NY television market. Led the web and social media departments: created Twitter, Facebook campaigns while utilizing Google Analystics and ROI metrics to build the station’s brand in the community. Reported and anchored for station's newscast on a daily basis.

Los Angeles, California, United States

Researched and wrote stories able to stand out in a very competitive and fast-paced market. Also field produced major events: Conrad Murray trial (Michael Jackson's doctor accused of manslaughter) and 2012 local Olympic coverage