Vu Phan Email & Phone Number

Ho Chi Minh City, Vietnam

Achievement:2024- WINNER | Force For Good- 1st RUNNER-UP | Best Of Country- 2nd RUNNER-UP | Master Of Media2023- 01 GOLD Social Impact Marketing - MMA Vietnam 2023- 03 SILVER Real-Time Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Personalization - MMA Vietnam 2023- 01 FINALIST EFFIE APAC 2023- The Grab Way Awards

Vietnam

(*) Updated Scope (Jun 2022 - Apr 2023): Total Mobility (Key Cities & Outer Cities) & DAXStakeholders Management: Lead 3 direct report, 1 temp Unicorn & collaborate with key-dotted lines to be in charge of Biz Growth & Brand Building for GrabBike & GrabCar.Marketing Management:- Developing the Marketing Strategy for GrabBike & GrabCar based on local.

• Develop a marketing strategy to build brand equity and to achieve business OKR.
• Lead integrated marketing activity calendar to ensure the consistency between communication strategy and AOP progress.
• Driving concept, planning, and operation management for brand communications including in-house planning and agency management
• Work with BUs (Business Units) to plan and deploy the needed campaign to achieve specifically the business results.
• Work with cross-functions to ensure flawless brand experience across touchpoints.
• Accountable for budget tracking.

• Work closely with Sales & Trade Marketing, to ensure marketing activities with full alignment around brand strategy execution on channels.
• Lead cross-function (R&D, Production, Procurement, Sales, Trade marketing) on NPD Process: new product concept development, packaging design, sales forecasting, sales training, and stock management.
• Monitor sales performance to ensure KPI achievement while proposing necessary initiatives to address the gap and maximize the growth.

Vietnam

• Support Brand Manager for developing and executing Brand Plan & Activity quarterly and yearly.
• Analyze industry, competition and market trends.
• Monitor the Brand activities' performance and actions from competitors to have a proper plan and executions.
• Coordinate with Communication teams (PR - Social, Community, Business Intelligence, Creative) and Commercial/ Merchandise team to ensure the success and the consistency of the campaign.
• Work with agencies (Creative, Media, Research, etc.) and other Brands to come up with the integrated activity calendar.
• Providing business judgment/ advice and follow-up in all aspects of brand marketing including creative, media, etc. in order to leverage Brand Equity.

Vietnam

• Branding Projects planning/ execution: Exposing the Brand Equity to audiences via various forms: "Viral" Clip, Music Video, TVC, etc.
• Social Commerce: Livestream - Budget allocation and Timeline management.
• Media Planning for Creative Asset - Traditional Media (OOH, TV ads, moving ads, cinema, etc.) and Digital Media (Google - YouTube, Facebook, LDN, VOD, etc.).
• Brand Audit - Working closely with the Research agency in order to study and analyze the trends of the market for composing a corresponding strategy.

Elda, Spain

• App Store Optimization (ASO)
• Manage Monetization campaigns through AdMob and TapJoy
• Content writing and editing via publishing tools (Facebook, etc.)
• Translation
• Management of the blog and contact with influencers from YouTube
• Analysis of campaigns and elaboration of reports

Aveiro Area, Portugal

Work collaboratively with interdisciplinary teams, and will be responsible for assisting in the analysis tasks related to projects for key brands. In details:. Directly assist with Marketing Department with the planning and execution of strategic campaigns.. Execute and assist the strategy's creation in order to increase the inbound leads.. Perform the.

Bachelor Of Business Administration (B.B.A.), International Business/Trade/Commerce, 4.3/5 (Excellent)

_ Thesis titled "Social Media Marketing strategy for Emeteclass, Lda to penetrate into Finland market"​. Got 5/5 and positive feedback.

Bachelor Of Business Administration (B.B.A.), International Business/Trade/Commerce

An Erasmus Exchange from sending institution (Savonia University of Applied Sciences)