Vu Phan
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Vu Phan Email & Phone Number

Marketing Manager @ Grab | Brand, Growth & Innovation at Grab
Location: Ho Chi Minh City Metropolitan Area, Viet Nam, Viet Nam 8 work roles 2 schools
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Current company
Role
Marketing Manager @ Grab | Brand, Growth & Innovation
Location
Ho Chi Minh City Metropolitan Area, Viet Nam, Viet Nam
Company size

Who is Vu Phan? Overview

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Quick answer

Vu Phan is listed as Marketing Manager @ Grab | Brand, Growth & Innovation at Grab, a company with 2309 employees, based in Ho Chi Minh City Metropolitan Area, Viet Nam, Viet Nam. AeroLeads shows a matched LinkedIn profile for Vu Phan.

Vu Phan previously worked as Marketing Manager - Total Mobility (Nationwide) at Grab and Assistant Marketing Manager - Mobility (Key Cities) at Grab. Vu Phan holds Bachelor Of Business Administration (B.B.A.), International Business/Trade/Commerce, 4.3/5 (Excellent) from Savonia University Of Applied Sciences.

Company email context

Email format at Grab

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Grab

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Profile bio

About Vu Phan

An open-minded marketer who believes in the impact and purpose of marketing

Listed skills include Financial Analysis, Data Analysis, Import/Export Operations, Supply Chain Management, and 35 others.

Current workplace

Vu Phan's current company

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Grab
Grab
Marketing Manager @ Grab | Brand, Growth & Innovation
singapore, singapore
Website
Employees
2309
AeroLeads page
8 roles

Vu Phan work experience

A career timeline built from the work history available for this profile.

Marketing Manager - Total Mobility (Nationwide)

Current

Ho Chi Minh City, Vietnam

Achievement:2024- WINNER | Force For Good- 1st RUNNER-UP | Best Of Country- 2nd RUNNER-UP | Master Of Media2023- 01 GOLD Social Impact Marketing - MMA Vietnam 2023- 03 SILVER Real-Time Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Personalization - MMA Vietnam 2023- 01 FINALIST EFFIE APAC 2023- The Grab Way Awards

Jan 2023 - Present

Assistant Marketing Manager - Mobility (Key Cities)

Vietnam

(*) Updated Scope (Jun 2022 - Apr 2023): Total Mobility (Key Cities & Outer Cities) & DAXStakeholders Management: Lead 3 direct report, 1 temp Unicorn & collaborate with key-dotted lines to be in charge of Biz Growth & Brand Building for GrabBike & GrabCar.Marketing Management:- Developing the Marketing Strategy for GrabBike & GrabCar based on local.

Sep 2021 - Dec 2022

Senior Assistant Brand Manager

  • Develop a marketing strategy to build brand equity and to achieve business OKR.
  • Lead integrated marketing activity calendar to ensure the consistency between communication strategy and AOP progress.
  • Driving concept, planning, and operation management for brand communications including in-house planning and agency management
  • Work with BUs (Business Units) to plan and deploy the needed campaign to achieve specifically the business results.
  • Work with cross-functions to ensure flawless brand experience across touchpoints.
  • Accountable for budget tracking.
Jul 2020 - Sep 2021

Assistant Brand Manager

  • Work closely with Sales & Trade Marketing, to ensure marketing activities with full alignment around brand strategy execution on channels.
  • Lead cross-function (R&D, Production, Procurement, Sales, Trade marketing) on NPD Process: new product concept development, packaging design, sales forecasting, sales training, and stock management.
  • Monitor sales performance to ensure KPI achievement while proposing necessary initiatives to address the gap and maximize the growth.
Dec 2019 - Jul 2020

Assistant Brand Manager

Vietnam

  • Support Brand Manager for developing and executing Brand Plan & Activity quarterly and yearly.
  • Analyze industry, competition and market trends.
  • Monitor the Brand activities' performance and actions from competitors to have a proper plan and executions.
  • Coordinate with Communication teams (PR - Social, Community, Business Intelligence, Creative) and Commercial/ Merchandise team to ensure the success and the consistency of the campaign.
  • Work with agencies (Creative, Media, Research, etc.) and other Brands to come up with the integrated activity calendar.
  • Providing business judgment/ advice and follow-up in all aspects of brand marketing including creative, media, etc. in order to leverage Brand Equity.
Jul 2019 - Dec 2019

Brand Executive

Vietnam

  • Branding Projects planning/ execution: Exposing the Brand Equity to audiences via various forms: "Viral" Clip, Music Video, TVC, etc.
  • Social Commerce: Livestream - Budget allocation and Timeline management.
  • Media Planning for Creative Asset - Traditional Media (OOH, TV ads, moving ads, cinema, etc.) and Digital Media (Google - YouTube, Facebook, LDN, VOD, etc.).
  • Brand Audit - Working closely with the Research agency in order to study and analyze the trends of the market for composing a corresponding strategy.
Sep 2018 - Jun 2019

Marketing Intern

Elda, Spain

  • App Store Optimization (ASO)
  • Manage Monetization campaigns through AdMob and TapJoy
  • Content writing and editing via publishing tools (Facebook, etc.)
  • Translation
  • Management of the blog and contact with influencers from YouTube
  • Analysis of campaigns and elaboration of reports
Oct 2017 - Mar 2018

Marketing Intern

Aveiro Area, Portugal

Work collaboratively with interdisciplinary teams, and will be responsible for assisting in the analysis tasks related to projects for key brands. In details:. Directly assist with Marketing Department with the planning and execution of strategic campaigns.. Execute and assist the strategy's creation in order to increase the inbound leads.. Perform the.

Jun 2017 - Oct 2017
Team & coworkers

Colleagues at Grab

Other employees you can reach at grab.com. View company contacts for 2309 employees →

2 education records

Vu Phan education

Bachelor Of Business Administration (B.B.A.), International Business/Trade/Commerce, 4.3/5 (Excellent)

_ Thesis titled "Social Media Marketing strategy for Emeteclass, Lda to penetrate into Finland market"​. Got 5/5 and positive feedback.

Bachelor Of Business Administration (B.B.A.), International Business/Trade/Commerce

An Erasmus Exchange from sending institution (Savonia University of Applied Sciences)

FAQ

Frequently asked questions about Vu Phan

Quick answers generated from the profile data available on this page.

What company does Vu Phan work for?

Vu Phan works for Grab.

What is Vu Phan's role at Grab?

Vu Phan is listed as Marketing Manager @ Grab | Brand, Growth & Innovation at Grab.

Where is Vu Phan based?

Vu Phan is based in Ho Chi Minh City Metropolitan Area, Viet Nam, Viet Nam while working with Grab.

What companies has Vu Phan worked for?

Vu Phan has worked for Grab, Momo (M_Service), Cj Foods, Tiki Corporation, and From The Bench Games.

Who are Vu Phan's colleagues at Grab?

Vu Phan's colleagues at Grab include Sugeng Wibowo, Mintat Cha, Vijay Raj, Frenky Henrico Mahulae, and Wiwit Adi Permana.

How can I contact Vu Phan?

You can use AeroLeads to view verified contact signals for Vu Phan at Grab, including work email, phone, and LinkedIn data when available.

What schools did Vu Phan attend?

Vu Phan holds Bachelor Of Business Administration (B.B.A.), International Business/Trade/Commerce, 4.3/5 (Excellent) from Savonia University Of Applied Sciences.

What skills is Vu Phan known for?

Vu Phan is listed with skills including Financial Analysis, Data Analysis, Import/Export Operations, Supply Chain Management, International Logistics, Marketing Strategy, Management, and Customer Service.

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