Janet Vu Email & Phone Number

• Develops, implements and manages product marketing and engagement strategies/assets to drive sales and adoption, knowledge and training of Central 1’s product and services.
• Provides leadership for cross-functional teams including Product Marketing, Marketing, Research, Communications, Product Management, Sales and Customer Experience on delivering product and client experience initiatives.

Vancouver, Canada

Worked with the executive leadership team to achieve accelerated results with strategic positioning, brand development, business and change management initiatives.

Vancouver, BC

• Worked alongside the senior management team, divisional executives, and external stakeholders on strategic company-wide projects. Responsibilities included leading communications for a national audience, formulating.
• Led and aligned resources to run the North American Euromoney Campaign for HSBC Global Payments and Cash Management. Created and leveraged a complex multi-tiered communication strategy which resulted in HSBC recognized.

Vancouver, BC

• Led a senior team of business analysts and programmers for Global Payments and Cash Management ( PCM) /Business Management team to support the cross functional processes, projects and communications, while optimizing.
• 2011, led the initiative to build a central data repository for Global Payments and Cash Management, contributing to its redesign and deployment in strengthening internal systems and processes. Increased data integrity.
• Developed the North American event strategy for PCM conferences and events, identifying key opportunities, leveraging synergistic relationships to maximize budgets for both Canada and the US.
• Designed innovative and comprehensive marketing tool kits used to support the national sales team in hosting client engagement forums. The success of this program resulted in its expansion and adaption into the US.

Vancouver, BC

• Developed strategic marketing plans and budgets for 75 HSBC branches across Western Canada.
• Managed the Western Region sponsorship budget and all regional sponsorship funding requests/initiatives. Through regional sponsorship initiatives, Western Canada exceeded its annual targets and acquired an incremental.
• Led innovative and creative customer “can’t buy” events by leveraging key national sponsorships to drive a differentiated event experience to delight. In 2009, Western Canada hosted over 170 client-facing programs.

Vancouver, BC

• Managed and implemented national marketing campaigns, programs and activities, including Direct Mail, Out-Of-Home advertising, online advertising, in-branch merchandising, sales collateral, and internal communication.
• Supported the development/implementation of the CRM strategy, including customer and campaign research and market segmentation.
• Integral to the success of HSBC’s most complex employee engagement programs, celebrating the global launch of HSBC PREMIER, resulting in over 700 HSBC Premier celebrations, game kits, contests and prizes distributed to.

Vancouver BC

Vancouver, BC

Burnaby, BC

Intermediate French Language Program

Arct / Associate Of The Royal Conservatory Of Music Performance Degree

International Business

Bachelor Of Commerce, Business, Management, Marketing, And Related Support Services