Leading the transformation at Korra to achieve its goals of becoming a marketing organization with global reach unbounded by medium and expertise, and being recognised as one of the topmost creative agencies, in the country, and in the world.

Cofounded the agency in its new avatar, and hired key personnel starting from the initial years of operations to shape its growth story.The organisation grew across many facets, starting off as a content specialist and marketing partner to Meta, followed by establishment of social media, technology and paid media practices with clients such as Airtel Payments Bank, Del Monte, DishTV and Mitsubishi Electric with further growth of the agency’s stature across traditional advertising and integrated communications backed by brands such as Mama Earth, Bata and Amrutanjan. The post covid era sees the agency especially thrive in the D2C domain as well as establishment of the agency’s studio with TV and film production capability. Key driver of the agency's growth journey through the years with complete operational ownership and direct leadership of the agency’s teams across client services, account planning, social media, technology, and paid media.

Took over North India operations for Indigo Consulting, a Publicis Groupe company part of the Leo Burnett Group in India. Tasked with leading the expansion of the network's digital footprint in the region, accelerating revenue growth and expanding the client base, to offer both integrated communications solutions as well as a specialized set of digital and technology services.Was employee zero in the region, and grew the business into a mid-size operation with a team size of twenty-two, taking over relationship management for existing local accounts from the Head Office in Mumbai, as well as acquiring new clients such as LT Foods, Aditya Birla Group, DishTV, Dabur and Aviva Life Insurance.Was instrumental in helping parent company Leo Burnett set up an eight-member offshore delivery team for an international client, with some resources shared with Indigo Consulting, to have the project garner INR 10 million in additional revenue for the organization in FY 2015.

Chief of operations, accountable for revenue, cashflow and overall profitability of the agency in the North region covering a total of 100+ employees.Leading the core delivery team spanning Account Management, Business Development, Creative, Technology and Social Media to acquire, sustain and expand client relationships.Instituting processes and practices to streamline operations across several areas including optimizing project delivery with respect to volume and turn around time, enhancing marketing efficiency, rationalising costs, encouraging transparency and accountability in business support functions, and improving technology infrastructure and practices to meet increased demands for scale, performance and security.Achieved a solid 50% growth in average monthly revenue over FY12 with the region seeing key AoR relationships established with Coca Cola and Bacardi India during the year.FY13 saw the company being acquired by the Dentsu India Group, to be a part of the Dentsu Aegis Network. Won multiple new accounts integrating with Dentsu's communication agencies, including Toshiba and Panasonic. The region also saw an expansion of the relationship with Microsoft India, as well as new marquee accounts signed such as Adidas, and Google India. The agency also managed digital promotion for the national campaign of a major political party in the 2014 elections.

Took operational charge of the company's Delhi branch, with primary accountability for increasing revenues, bettering cash-flows and enhancing delivery capabilities.Implemented new delivery processes and hired key personnel during the tenure to restructure and augment Account Management and Business development functions which were the key drivers of growth.A strategic AoR partnership with Airtel, India's flagship telcos was reestablished and consolidated during this tenure after a previous one-year move away from the agency by the client.

Head of technology for the organization, managing two independent teams of software professionals across Mumbai and Delhi with a collective strength of twenty-four people.Was actively involved in planning campaigns for the clients providing key inputs on how Technology could be best leveraged for achieving business objectives. Supported Business Development as well as functioned as key client contact (sometimes primary) for technology driven projects.Delivered solutions including several CMS Powered Portals, Data-driven Websites, Social Network Apps and API mashups, Shopping Websites, Booking Engines, Desktop Widgets, Mobile Apps, On-Ground Kiosks powered by Rich Internet Applications and everything else in between.

Head of technology for the Western region, managing an independent fourteen member team of software professionals.Championed the use of OSS with the organisation and delivered key projects for big brands that utilised OSS, including News & Content Portals, Gaming Platforms, e-Commerce rollouts and several social applications and mash-ups.

Managed and mentored a nascent 5-member technology cell comprising exclusively of fresh-out-of-college rookie engineers to build an early wave of Social Applications on Facebook intended for Indian marketers, as well as projects based on the then emerging platforms such as widget engines and RIA frameworks.

Started the Social Media practice for the organization which was then centered on ORM, PR through Blogger Engagement, Corporate Blogging Advisory and Research Projects. Managed SM accounts for Makemytrip and Airtel, designed and planned the execution for a $10,000 research project for the Boston Consulting Group for the US Market