Anna-Riitta Vuorenmaa Email & Phone Number

Helsinki, Fi

Helsinki, Uusimaa, Finland

Brandcrafty is a boutique business development agency, exclusively tailored to serve SaaS and subscription-based businesses. Specializing in market expansion, concept validation, and enhancing Customer Lifetime Value (CLTV), the company was founded in 2019 with a dedicated mission to assist clients in cultivating resilient recurring revenue streams.

Goodiebox is a Copenhagen-based beauty-tech startup. It is an exquisite rocket-ride where Happiness and ambition are the at the core of everything they do.As Country Manager I was responsible for establishing Goodiebox in Sweden and Finland. In collaboration with Goodiebox market-entry experts I was in charge of developing and implementing the company’s go-to-market strategy.The position required a strong understanding of consumer behaviour, strategic understanding of the… Show more Goodiebox is a Copenhagen-based beauty-tech startup. It is an exquisite rocket-ride where Happiness and ambition are the at the core of everything they do.As Country Manager I was responsible for establishing Goodiebox in Sweden and Finland. In collaboration with Goodiebox market-entry experts I was in charge of developing and implementing the company’s go-to-market strategy.The position required a strong understanding of consumer behaviour, strategic understanding of the marketing funnel, excellent analytical skills and an ability to work closely with the company's Group Growth, Partnership, Tech, and Customer Service teams. Show less

Helsinki Area, Finland

Boxie was a Finnish subscription commerce company founded in 2016 following a strategic buyout. As one of the three founding members, I spearheaded the acquisition and subsequent revitalization of the Bette Box business. Serving as Managing Director, I orchestrated a comprehensive rebranding effort, fostered a cohesive team, and steered the company's revenue growth from 1.1 million euros to 2 million euros.Subsequently, I led negotiations with Danish firm Goodiebox ApS… Show more Boxie was a Finnish subscription commerce company founded in 2016 following a strategic buyout. As one of the three founding members, I spearheaded the acquisition and subsequent revitalization of the Bette Box business. Serving as Managing Director, I orchestrated a comprehensive rebranding effort, fostered a cohesive team, and steered the company's revenue growth from 1.1 million euros to 2 million euros.Subsequently, I led negotiations with Danish firm Goodiebox ApS, culminating in Boxie's successful acquisition. Show less

Helsinki Area, Finland

Helsinki, Finland

Sanoma Games is a leading developer and provider of game solutions in digital content, communication and advertising. Sanoma Games also runs Finland’s largest casual gaming services and fantasy sports games. The 15-person team covers all core functions of autonomous product and business development. Sanoma Games is a unit within Ilta-Sanomat, Finland’s leading tabloid and largest web property.I was responsible for running the Games business unit and managing the development, marketing… Show more Sanoma Games is a leading developer and provider of game solutions in digital content, communication and advertising. Sanoma Games also runs Finland’s largest casual gaming services and fantasy sports games. The 15-person team covers all core functions of autonomous product and business development. Sanoma Games is a unit within Ilta-Sanomat, Finland’s leading tabloid and largest web property.I was responsible for running the Games business unit and managing the development, marketing, recruiting, and innovation of new B2B sales solutions. My job was to ensure all aspects of daily operations run effectively and smoothly. I managed our short-term and long-term plans in developing our casual gaming platforms and applications, fantasy sports services, and media solution sales to meet business targets. One of my primary roles was in motivating and supporting our team. Show less

Worked together with Sanoma's New Business Unit in developing and launching new online businesses. Additionally, I was responsible for the day-to-day management of all internal development projects for Sanoma Games ensuring the product team was effectively engaged and that products and services in development matched resources available. I identified, evaluated, and implemented new ways to monetize casual games and fantasy sports both in terms of B2B and B2C. I performed root cause analysis on… Show more Worked together with Sanoma's New Business Unit in developing and launching new online businesses. Additionally, I was responsible for the day-to-day management of all internal development projects for Sanoma Games ensuring the product team was effectively engaged and that products and services in development matched resources available. I identified, evaluated, and implemented new ways to monetize casual games and fantasy sports both in terms of B2B and B2C. I performed root cause analysis on product and process deficiencies, and defined and implemented required changes. I was in daily communication with product managers and sales, and in charge of both New Business Unit and Sanoma Games marketing. Show less

Sanoma Games

I was responsible for Sanoma Games' marketing budget for 5 online gaming sites. Developed and managed marketing programs for both B2C and B2B sales. Launched and developed four online brands and was responsible for building several online communities. Built and managed social media practice that worked seamlessly with PR, marketing, product development, event management, and customer support within the organization. Was responsible for all SEO of Sanoma Games' services as well as all analytical… Show more I was responsible for Sanoma Games' marketing budget for 5 online gaming sites. Developed and managed marketing programs for both B2C and B2B sales. Launched and developed four online brands and was responsible for building several online communities. Built and managed social media practice that worked seamlessly with PR, marketing, product development, event management, and customer support within the organization. Was responsible for all SEO of Sanoma Games' services as well as all analytical reporting. Show less

In charge of online ad inventory optimization, ad trafficking, and the planning and launching of all marketing endeavors at Sanoma Games.

M.Sc., Marketing

Minor in Finance and Leadership

Marketing, Leadership, Logistics

Study abroad program