1. BRAND MANAGEMENT – Aptamil (Milk for babies and kids 0-36 months old): - (Jan - Jun) Acting Brand Manager to lead the launch of Aptamil in Vietnam: brand positioning, set 4P’s, launch concept, marketing toolbox (POSM, PG plan, Digital) - Follow up, track implementation and KPI with MKT agencies and internal teams - Performance report analysis for improvement==> ACHIEVEMENT: promoted to Brand Manager after 3 months launching - Sales Volume achieved 3 times more than expectation - Successfully delivered project's goal in term of brand awareness and new user conversion2. CRM program: - Build new 2015 CRM program for total brands (recruitment plan, retention plan) - Improvement current activities (email content & design, SMS content, call content, activity milestones, optimize data collection, approaching method, performance tracking measurement) - Follow up and improve performance of CRM team - Monthly report to top management and make recommendations

Brand Management - Dumex Fruit & Veg (Milk for kids 1-8 years old): - Create and plan Dumex Fruit & Veg new launch: pester power MKT campaign and educational campaign partnership with Vietnam National Institute of Nutrition (TVC, Print, PR, Digital, Sampling, Activation in Kindergartens, POSM) - Follow up, track implementation and KPI with MKT agencies and internal teams - Performance report analysis for improvement

In charge of BTL activities for Dumex Mama - Prenatal Event: (5 star hotel, 40 events/year, 1000 participants/event) planning, cooperating with agency to organize, evaluate and improve agency's performance. - Sampling: (KPI reach 48000 moms/year) planning, cooperating with agency to execute via different channels such as trade, hospitals, private clinics, online - Direct Selling: (KPI recruitment rate of 30%) planning, cooperating with agency to recruit and retain consumers by approaching them to buy Dumex. - Loyalty program: align with different departments to create loyalty scheme, promotion gift, POSM, delivery channel, implemented successfully in Hanoi, Hai Phong - CRM Outbound service management: control activity and consumer relationship report (resolve complaints, consumer approaching schedule, etc.) - Data Analysis: Analyze Consumer Data report to come up with better strategic plan supporting Mama activities (prenatal event, sampling)

- Main tasks: Customer relationship management, supervise operation to make sure all the tasks are done by operation team are as good as customer's expectation, proposal planning in term of brand activation, PR, event management, integrated marketing communication, keep track of project's time management.- Achievements: proposal writing skill, presentation skill, negotiation skill, creativity, time management, customer relationship management.- Accomplished Projects: Zac Phong Thuy event (5 star hotel, 200 guest); Duc Khai thank you event (budget 60k USD, 500 guests), VPBank brand activation (10 supermarket in Hanoi and Hochiminh), Colgate Total brand activation (10 supermarket in Hanoi and Hochiminh), Singapore Tourism Board Media campaign.

Verify and debug in-house tools, make user guides for Renenas Technology Group worldwide using.Achievements: professional working style, decision-making, problem solving, planning skill, improve technical skills, teamwork, individual work.