Managing Google Ads for various e-commerce clients on US and EU markets. Achieving ROAS from 3x-12x, managing spend from $2K-$10K. Setting up Databox dashboards for reporting purposes.

Teaching Google Ads, Facebook Ads, Google Analytics and SEO

Responsible for implementation of Adobe Analytics to the app in cooperation with a outsourced authorised Adobe Analytics agency. Defining and setting up KPIs, app events, creating dashboards.

International Google and Meta ads for awareness and lead generation. Goal - build a brand and get developers to work for CT. Achieved a CPA of $0.02

Running global PPC ads (mostly Google and Meta, tested Snapchat and TikTok ads) for a beauty tech e-commerce brand, budgets from 10-100K/$ monthly. Achieving ROAS from 4x to 10x monthly, depending on the market and season.

V Digital is a micro digital consulting focused on helping small businesses. Apart from setting up and running clients digital analytics, advertising and SMM efforts I do on-demand courses plus digital account audits and strategies.

Developed a marketing and sales strategy focusing on owned digital channels, created innovative ad sales formats, managed social media channels of the companies brands.

Creating and implementing ATL and BTL campaigns, cooperation with media and media buying agencies, budgeting, reporting to multiple international partners in regards to coordinating marketing and sales of new products.

Wrote and edited articles on automotive and business topics for Croatia's largest daily newspaper at the time, Jutarnji list. Published in Lider, Auto Blic, Sportske novosti and many others. Experienced in journalism and editing across online and offline media.