- Led client success initiatives by optimizing sales & marketing strategies, resulting in a 15% improvement in retention and engagement.- Provided expert consulting on CRM systems and digital campaigns, enhancing lead generation by 20% for clients.- Developed and maintained relationships with key stakeholders, delivering personalized solutions that ensured long-term client satisfaction.- Conducted a 6-month research project, applying insights to develop effective digital marketing strategies for clients- Designed a comprehensive survey using various digital channels, including newsletters, Instagram stories, and targeted personal messages- Developed actionable marketing recommendations to enhance clients' social media strategies, increasing community engagement and fostering a stronger sense of belonging among target audiences.- Presented data-driven insights and strategic recommendations to stakeholders at Boston University- Created and designed professional marketing materials, including a project portfolio, poster, and project memo, to effectively communicate research findings and strategies.

- Developed and executed digital marketing & UX strategies for Boston Children Hospital, Boston Climate Action Network and, enhancing visibility and engagement on email, and the website - Responsible for building and maintaining strong relationships with clients, understanding their needs.- Analyzed customer/user behavior and segments to enhance communication and daily functional needs for clients.- Conducted in-depth analysis of Boston Children Hospital ALS app and Boston’s building emissions databases, identifying key trends to support actionable strategies.- Conducted detailed client audits to identify optimization opportunities for digital campaigns.- Monitored and analyzed digital marketing performance using tools like Google Analytics and Social Media Insights, adjusting strategies to optimize results and increase lead acquisition.

- Managed and optimized email marketing flows with Klaviyo, Marketo and Hubspot, handling customer segmentation, email campaign drafting, and performance tracking, achieving a 20% conversion rate during the peak sale season- Drove B2B growth by researching potential distributors in key U.S. sectors, leveraging platforms like LinkedIn and Google for outreach and networking, resulting in a 30% increase in inquiries.- Led the development of sales strategies for both the USA and Asia markets, driving a 30% increase in customer inquiries through targeted outreach- Led Salesforce CRM implementations for client onboarding, providing seamless integration and enhanced data management solutions, contributing to a 198% increase in site traffic.- Authored SEO-driven articles, leading to a 115.7% increase in page views and a 50.5% reduction in bounce rates- Oversaw website analytics and implemented A/B and multivariate testing, redesigning the site to significantly improve user experience and leading to a 198% increase in site traffic

- Developed creative visual solutions, resulting in 38% increase in user engagement.- Enhanced user interface and experience, leading to increased user engagement.- Spearheaded and optimized email marketing campaigns to drive customer retention and growth.- Oversaw social media strategy, increasing brand visibility and engagement across platforms.- Created compelling advertising assets, including videos, posters, and electronic direct mail (EDM) designs, to boost campaign effectiveness.

- Orchestrated comprehensive market research and testing for the app, leading to a 35% increase in user satisfaction and a 50% boost in overall engagement through targeted improvements- Planned and executed marketing campaigns, leveraging promotional materials to engage target audiences and drive business objectives- Managed social media platforms and launched innovative Facebook advertising campaigns, achieving significant milestones in under 6 months: a 27% increase in Facebook likes, a 200% growth in Instagram followers, a 45% increase in click-through rates, and a 25% boost in conversions, driving significant revenue growth and market penetration