Since 2017, I have applied my expertise in graphic design to e-commerce companies across Malaysia, creating original posters for product launches, events, and other initiatives, alongside tailored copywriting services. Simultaneously, I manage Instagram accounts for businesses in the Singapore beauty and interior design sectors, curating visually compelling posts, strategically timing content, and crafting engaging captions.As the founder of VICI STUDIO, I lead a team specialising in comprehensive branding, strategic social media management, bespoke poster and website design, as well as professional videography and photography services. VICI STUDIO serves a diverse range of industries including commercial and residential interior design, beauty, healthcare, chemical distribution, brokerage, tech education, and more.Passionate about utilising design and digital strategies to craft impactful brand narratives and enhance client presence across diverse markets.

As the overseer of both the company's social media accounts and website, I am tasked with the responsibility of maintaining their online presence and ensuring the brand receives widespread recognition. To achieve this, I utilise various social media platforms including Instagram, Douyin, and Xiao Hong Shu, where I interact with potential partners and work towards collaborations, thus enhancing the brand's global reach.My duties also extend to the realm of copywriting, where I craft compelling stories about the brand's origins, the inspiration behind each jewelry collection, and the intricate design details of each piece. The task of summarising the various events that the company has held over the years also falls under my purview, and I lend my services to craft interview answers for the founders when they speak with prestigious publications such as Prestige Thailand, Harper's Bazaar Thailand, and Marie Claire, just to name a few. Writing press releases for events and jewelry collections that we launch is also part of my role, which I then disseminate to the press.My association with Matara has afforded me the opportunity to travel to various countries; from Singapore, Thailand, Laos and Vietnam, to France, where we hosted multiple events. During these events, I took on the responsibility of engaging with customers to explain our jewelry designs and inspirations, as well as providing expert knowledge on pearls. I also had the privilege of joining the founders at the 75th Cannes Film Festival where we sponsored jewelry for celebrities and influencers walking the red carpet. My role during the trip was to create content for our social media accounts, liaise with PR professionals, and facilitate the organisation of the trip. In addition to my other areas of expertise, I possess a skill for graphic design, which I utilise by creating brochures and posters for social media.

As an intern, my primary responsibility entailed sourcing and analysing jewelry trends on a global scale, with a focus on identifying relevant data in support of Matara's business objectives. Furthermore, I had the pleasure of joining the company in an exclusive jewelry event, held at Pattaya. In this regard, my key role was to introduce our exquisite collection of jewelry to our distinguished VIP guests and provide them with a comprehensive education encompassing pearls.Alongside these activities, I was also tasked with crafting compelling copywriting content. This included creating captivating narratives that elucidated the inspiration behind our collections, along with penning succint summaries of events and meticulous descriptions of various jewelry designs.

In my capacity as an intern, I had the privilege of overseeing the administration of the company's social media accounts, including the curation of striking visual content and penning engaging captions. I spearheaded a photoshoot for the enterprise, applying my innovative aesthetic vision to guide the creative direction of the project, which was subsequently leveraged for the purposes of enhancing their social media profile.Additionally, I was entrusted with a prominent role in organising the organisation's much-anticipated annual DnD. This involved meticulous selection of venue, assisting in drafting of event schedules, complemented with the creation of visuals, such as a photoshoot, posters, and brochures, which were utilised for both print and social media marketing purposes.