Viviane Wanderley-Britt Email & Phone Number

Austin, TX, US

Austin, Texas Metropolitan Area

Managing media strategy and planning for a retail account, focusing on aligning campaigns with business objectives and maximizing ROI.Cultivating strong client relationships to ensure clear communication and understanding of goals.Leading a team to develop and execute effective media plans across various channels.

Salt Lake County, Utah, United States

- Oversees marketing strategies, corporate sales and e-commerce.- Manages work with PR agency, as well as website and - CRM agency.- Worked with designated teams to transition websites of two of our brands (WB’s Eatery and Pig & A Jelly Jar) to Shopify.- Manages products photoshoots for website and social media; provided creative briefs and.

Salt Lake City Metropolitan Area

Helping develop our restaurant business through community relationships and marketing.

Greater Salt Lake City Area

• Manage, train, and mentor team of 10 media professionals supporting regional, national, and global B2B and B2C accounts. Create staffing plans and scope of work for projects, including reviewing staff allocations..
• Elevated client presentations through collaboration across internal departments and with outside agencies.
• Improved efficiencies and enhanced relationships through a focus on cross-departmental training and collaboration, including training all teams to pull and interpret data in MRI, ComScore, Forrester, and Vivvix.

Greater Salt Lake City Area

Directed media efforts across all digital channels, developing integrated strategies to improve campaign effectiveness. Supervised and supported 10 media planners, plus external agencies, in creating tactical plans with a strong media mix. Monitored ROI and performance metrics for regional and national campaigns, consistently seeking opportunities for.

Phoenix, Arizona Area

- Developed media strategies and media plans for existing clients-Managed OOH and broadcast campaigns implementation by working closely with media buyers to execute buys-Implemented a test campaign at POS that resulted in 20% sales increase. Results led to major changes to OOH buy, to increase presence at POS-Developed and managed display campaigns. Was.

Phoenix, Arizona Area

Managed a campaign for State Farm Insurance that included direct response TV, radio, print, OOH and event sponsorships targeted to reach a general and Hispanic audience. Responsibilities:- Analyzed and researched demographic and qualitative characteristics that were key in the planning and execution of all assigned accounts as well as new business plans.

Planned and bought media for Kaplan College and University across the US. Responsibilities:- Supervised the direct response print buying team for Kaplan Higher Education. Team consistently met client lead goals and objectives. - Managed $20 million budget, ensuring all buys were within client budgets and parameters. Maintained a superior client.

Phoenix, Arizona Area

Responsible for direct response radio planning, buying and tracking for agency's largest clients: TriVita, Debt Free for Believers-Placed radio buys and tracked daily results to ensure best ROI-Monitored and reported performance by market on a daily basis-Managed budget, billing and POP delivery-Negotiated 25-45% added-value across all.

São Paulo Area, Brazil

-Planned and executed traditional media buys (broadcast, radio, print, cable) as well as OOH (billboard, bus & subway, bus shelter, etc)-Managed OOH campaigns nationwide-Managed billing for all media campaigns-Managed communication with all media partnersClients: Coca-Cola, Hershey's Brazil, Schincariol (Primus beer division), 51 (Brazilian rum), Qualcomm.

-Planned and executed broadcast and print campaigns on a local, national level-Planned and executed print buys on a global scale-Managed billing and POP reports for our clientsClients: Embraer (aircraft manufacture), GM/Chevrolet

São Paulo Area, Brazil

-Assisted with the preparation, development, execution, and monitoring of media plans-Assisted in resolving discrepancies in a timely and correct manner-Ensured that schedules run accurately and follow up on paperwork, make-goods, invoice reconciliation, and proof of performanceClients: PSInet, Raf Karaoke, local restaurants and bars.

São Paulo Area, Brazil

-Assisted in the day to day stewarding of media activity on assigned campaigns and clients-Assisted managers by inputting media schedules in buying systems, calculating and projecting TV/radio ratings, print & OOH impressions-Managed billing, make-goods, and wrap up reportsClients: Cervejaria Continental (brewer), Helio Imobiliaria (Real State), local High.