Viviane Wanderley-Britt Email & Phone Number

Austin, Tx, Us

Austin, Texas Metropolitan Area

Managing media strategy and planning for a retail account, focusing on aligning campaigns with business objectives and maximizing ROI.Cultivating strong client relationships to ensure clear communication and understanding of goals.Leading a team to develop and execute effective media plans across various channels.

Salt Lake County, Utah, United States

- Oversees marketing strategies, corporate sales and e-commerce.- Manages work with PR agency, as well as website and - CRM agency.- Worked with designated teams to transition websites of two of our brands (WB’s Eatery and Pig & A Jelly Jar) to Shopify.- Manages products photoshoots for website and social media; provided creative briefs and timelinesResponsible for updating Shopify sites and product inventory- Worked with agencies / teams to develop promotional calendar to drive restaurants and e-commerce sales- Develops email marketing campaign for restaurants and e-commerce - Created a wholesale program for our non-alcoholic bottle shop business to generate revenue and increase awareness of our brands- Develops relationships with national brands and local business to drive sales of non-alcoholic spirits, dealcoholized wine & beer (B2B & B2C).- Manages social media buys and SEM- Manages social media channels and organic posts - Oversees influencer programs and promotion of events

Salt Lake City Metropolitan Area

Helping develop our restaurant business through community relationships and marketing.

Greater Salt Lake City Area

Manage, train, and mentor team of 10 media professionals supporting regional, national, and global B2B and B2C accounts. Create staffing plans and scope of work for projects, including reviewing staff allocations. Develop and implement media strategies and spearhead omnichannel campaign integrations, collaborating closely with strategy, creative, and analytics. Measure effectiveness of traditional and digital campaigns through metrics and audience feedback. Engage with clients on new pitches and to present media strategies; manage agency relationships across US, EMEA, and APAC. Clients include Honeywell and Panasonic Mobility.• Elevated client presentations through collaboration across internal departments and with outside agencies.• Improved efficiencies and enhanced relationships through a focus on cross-departmental training and collaboration, including training all teams to pull and interpret data in MRI, ComScore, Forrester, and Vivvix.

Greater Salt Lake City Area

Directed media efforts across all digital channels, developing integrated strategies to improve campaign effectiveness. Supervised and supported 10 media planners, plus external agencies, in creating tactical plans with a strong media mix. Monitored ROI and performance metrics for regional and national campaigns, consistently seeking opportunities for improvement and ensuring campaigns were optimized. Clients included Panasonic Mobility, Mitsubishi Electric, SAIC, Honeywell, AOL, 3M, ExxonMobil, UMMC, FAIR, Nuzzles & CO, and Planned Parenthood.-Lead media efforts across all digital channels (including paid social and demand gen) for Panasonic Mobility, -Mitsubishi Electric, SAIC, Honeywell Aero and new business.-Develop and implement innovative and integrated media strategies to improve the effectiveness of our clients marketing campaigns-Lead team in digital and demand gen’s roles within the media mix and marketing campaigns and assist media planners to define tactical media plans-Work with team to monitor ROI and performance metrics for all media campaigns-Ensured team members knew how to use research media tools via creation of MRM media academy, which included traditional and digital media training-Identify opportunities to continuously improve processes around digital measurement, reporting and analytics methodology and management processes-Assist in interviewing, hiring, training, mentoring, developing and evaluating team members-Build & maintain strong partnerships with leaders in the industry to ensure constant innovation across all campaigns-Prepare media trends presentations to broader teams at agency-Proficient in MRI, Simmons and Forrester & Kantar Stradegy. Pull & analyze research data and build TAP (Target Audience Profile) for existing clients and new business pitches-Assist and participate in new business pitchesPast Clients: AOL, 3M HIS, ExxonMobil, UMMC, FAIR, Nuzzles & CO (pro-bono), Planned Parenthood (pro-bono)

Phoenix, Arizona Area

- Developed media strategies and media plans for existing clients-Managed OOH and broadcast campaigns implementation by working closely with media buyers to execute buys-Implemented a test campaign at POS that resulted in 20% sales increase. Results led to major changes to OOH buy, to increase presence at POS-Developed and managed display campaigns. Was responsible optimization of digital campaigns, analysis of ROI and campaign reporting, tracking metrics at all levels available for each campaign to ensure lowest CPL, CPC, CPA and/or CPE-Implemented training programs for staff with key media partnersParticipated in new business pitchesClients: State Farm, Health & Wealth Raffle, Arizona Lottery. Mercedes-Benz of Littleton Dealership (Denver), and Prestige Imports Dealership (Denver), Ryan House (pro-bono)Accomplishments:- Employee of the month - March 2011

Phoenix, Arizona Area

Managed a campaign for State Farm Insurance that included direct response TV, radio, print, OOH and event sponsorships targeted to reach a general and Hispanic audience. Responsibilities:- Analyzed and researched demographic and qualitative characteristics that were key in the planning and execution of all assigned accounts as well as new business plans and presentations- Stewardship of all media buys, includes tracking, monitoring and making changes as needed with creative, station mix, day part rotation or a change of media vehicle that resulted in decreasing the cost per lead on the Western Region by 75%. - Created customizable client reports- Developed a concert series under client direction targeted to reach the young adult demo for State Farm, utilizing text messaging and web interaction as a lead generator - Secured an average of 80% in added-value in 2009- Developed an excellent relationship with the client and vendorsClients: State Farm and Cable One, Kaplan College, Kaplan University

Planned and bought media for Kaplan College and University across the US. Responsibilities:- Supervised the direct response print buying team for Kaplan Higher Education. Team consistently met client lead goals and objectives. - Managed $20 million budget, ensuring all buys were within client budgets and parameters. Maintained a superior client relationship.- Developed and managed reports by publication, creative, and market.- Held buying and planning responsibilities for 14 markets on Kaplan Higher Education account. - Responsible for the management of ROI by tracking media with use of toll free numbers and adjusting schedules as needed. - Secured excellent added value packages, resulting in a higher frequency on all buys that led to several markets exceeding lead goals.- Instrumental in the development of a $1 million OOH campaign for Kaplan Higher Education in 16 markets. Secured a reduced rate and added value on all annual buys. Lowered production cost utilizing a great relationship with the printer resulting in the client investing the savings towards the purchasing of additional media.- Communicated with the client on a weekly basisAccomplishments:- Promotion from Print Buyer to Print Supervisor- Acquisition of more markets - Secured great added-value packages for print, radio and OOH

Phoenix, Arizona Area

Responsible for direct response radio planning, buying and tracking for agency's largest clients: TriVita, Debt Free for Believers-Placed radio buys and tracked daily results to ensure best ROI-Monitored and reported performance by market on a daily basis-Managed budget, billing and POP delivery-Negotiated 25-45% added-value across all buysAchievements:-Achieved high ROI in several markets-Promoted from Jr. Media Buyer to Media Buyer 1 (one) year-Outstanding Radio Media Buyer award

São Paulo Area, Brazil

-Planned and executed traditional media buys (broadcast, radio, print, cable) as well as OOH (billboard, bus & subway, bus shelter, etc)-Managed OOH campaigns nationwide-Managed billing for all media campaigns-Managed communication with all media partnersClients: Coca-Cola, Hershey's Brazil, Schincariol (Primus beer division), 51 (Brazilian rum), Qualcomm Brazil, SBT (TV channel)

-Planned and executed broadcast and print campaigns on a local, national level-Planned and executed print buys on a global scale-Managed billing and POP reports for our clientsClients: Embraer (aircraft manufacture), GM/Chevrolet

São Paulo Area, Brazil

-Assisted with the preparation, development, execution, and monitoring of media plans-Assisted in resolving discrepancies in a timely and correct manner-Ensured that schedules run accurately and follow up on paperwork, make-goods, invoice reconciliation, and proof of performanceClients: PSInet, Raf Karaoke, local restaurants and bars.

São Paulo Area, Brazil

-Assisted in the day to day stewarding of media activity on assigned campaigns and clients-Assisted managers by inputting media schedules in buying systems, calculating and projecting TV/radio ratings, print & OOH impressions-Managed billing, make-goods, and wrap up reportsClients: Cervejaria Continental (brewer), Helio Imobiliaria (Real State), local High school